Yogender Kumar

Experience

• 

  NDTV

  Jan 2006 - Aug 2008

  Group Head (Sr. Exec) – Campaign Management & Traffic

  NDTV Media is a subsidiary of New Delhi Television Ltd. It is India’s best-known and most respected Media Marketing and Consulting Company. • Instrumental in campaign management for all the campaigns running on MSN.CO.IN, MSN.COM & NDTV.COM and well executed the various tasks including creative management, creative placement, creative check, creative performance and performance reporting.• Creating various advertisers ads on network (Rich media Ads , video ads etc.) by working on third party tools i.e. Media mind (formerly known Eyblaster)• Successfully handled international campaign for the client DOT across MSN Network.• Key involvement in responding the queries and issues of clients/sales team, as well as resolving the technical issues with coordination technical support teams.• Accomplished the inventory management and invoicing for MSN.CO.IN, MSN.COM & NDTV.COM.• Providing customized reports to management as required for analysis and decision making• Also, involved in organizing NDTV India (Group Head) channel AD scheduling through assortment of assignments together with promo planning, regular liaison with production team, On-Air event management, and daily review of national missed spot list to modify accounts by make goods. Received Key Performance award for year 2007-2008 Show less

• 

  AIDEM Ventures Pvt. Ltd.

  Aug 2008 - Jan 2011

  Group Head (Asst. Manager)

  Aidem Ventures Pvt. Ltd. (Formerly known as NDTV Media Ltd.)Aidem Ventures Pvt. Ltd. is first independent marketing and advertising sales company, with domain expertise across television, print, Internet and other emerging media. Some of the brands that Aidem represents are NDTV Network, SITV, MSN, and Mi Marathi & Live India.- Accountability as a group head, supervision, and monitoring of the Ad sales operation team for NDTV, MSN, Sahara, & Movies channels.- Instrumental in designing, developing, and Implementing planning, plotting/scheduling, and billing & collection software.- Prepared all the management reports for the entire Sahara channel networks (Sahara One, Filmy & Firangi).- Coordinated the creative testing and implementation for all campaigns by collaborating with clients, technical teams, editorial, creative, marketing and sales as necessary.- Developing and implementing strategies to grow and retain key accounts- Providing regular updates and reports on key account activity to senior management Show less

• 

  Star India Pvt Ltd

  Feb 2011 - Jun 2021

  Manager – Walt Disney - February 2011 till April 2021STAR India wholly owned subsidiary of The Walt Disney Company India, the leading media and Entertainment Company, has the highest reach among the country’s broadcasters.- Manage the efforts of sales teams, account managers and ad operations teams while assuming accountability for ensuring that custom advertiser campaigns launch as sold.- Overseeing and managing relationships with key accounts within the organization.- Build and nurture relationship with Internal and external key business partners. Translate and execute the strategic plans for smooth execution of campaigns.- Identify and resolve delivery/performance while providing clear and technical feedback to both internal teams and clients.- Provide pre and post implementation support to sales, planning, and product & development teams.- Monitoring and Coordination with various stake holders to ensure smooth campaign implementations, campaign performance, delivery and make optimization recommendations, to achieve business objective.- Inventory management for comprehensive visibility and Sales Forecasting, liaising with sales & PRS for revenue maximization.- Regular involvement in new project for research and analysis of current processes and scope of improvisation to reduce man hours.- Analzed sales data and performance metrics to identify trends, opportunities, and areas for improvement.- Managed and led a team of sales operations professionals to support sales activities and drive revenue growth- Collaborating with cross functional teams to ensure smooth onboarding and ongoing support for customers- Developing and maintaining relationships with key customers to drive advocacy and loyalty- Identifying opportunities for upselling and expansion within existing customer base - Identify and resolve delivery/performance while providing clear and technical feedback to both internal teams and clients. Show less

  • Manager

    Feb 2011 - Jun 2021

  • Sr. Exec

    Feb 2011 - Jun 2014
• 

  Optimise

  Jun 2021 - Oct 2024

  Key Achievements:-- Transformed Operations: Successfully led a cross-functional team to implement cutting-edge methodologies, resulting in a significant reduction in process cycle time and enhanced operational efficiency.-- Global Team Expansion: Spearheaded the establishment of a new Global Team office in Trivandrum, expertly integrating diverse roles to align with and drive organizational objectives.-- Standardized Excellence: Developed and standardized operating procedures across multiple departments, resulting in improved process consistency and a marked decrease in error rates.-- Innovative Automation: Implemented Auto Validation and Auto Invoicing projects that revolutionized process monitoring, minimizing manual intervention and reducing man-hours significantly.-- Strategic Digital Initiatives: Developed and executed robust digital media strategies, managed media buying, and analyzed campaign performance to optimize ROI and ensure cohesive branding in collaboration with key stakeholders.-- Quality Enhancement: Conducted thorough root cause analysis and implemented corrective actions for process deviations, bolstering quality control and substantially reducing defects.-- Insightful Analytics: Created dynamic dashboards and performed comprehensive process audits and gap analyses, providing actionable recommendations that drove significant improvements in managing aged debts and ensuring compliance with business practices.-- Collaborative Innovation: Worked closely with Product Management and department heads to refine platform features, redesign workflows, and enhance resource allocation, boosting client satisfaction, productivity, and proactive problem-solving capabilities.-- On-Time Delivery Excellence: Enhanced on-time delivery of assignments through process optimization and improved coordination among stakeholders, strengthening operational reliability. Show less Key Responsibilities:-- Operational Excellence: Proactively identified and analyzed process inefficiencies, devising and implementing innovative solutions that significantly enhanced operational performance.-- Workflow Optimization: Collaborated with department heads to redesign workflows and optimize resource allocation, driving substantial increases in productivity.-- Project Implementation: Led the rollout of new automated tools and projects, including Auto Invoicing, Auto Validations, Publisher Recruitment, and Platform Enrichment, streamlining operations.-- Automation Initiatives: Conducted comprehensive requirement analysis, user acceptance testing (UAT), and project implementation for automation efforts across multiple departments.-- Performance Monitoring: Monitored and reported on process performance through data-driven insights, spearheading continuous improvement initiatives and refining sales strategies.-- Training and Development: Conducted targeted training sessions to equip employees with the skills necessary to identify and resolve process inefficiencies, fostering a culture of cross-functional collaboration.-- Customer-Centric Strategies: Formulated strategies to elevate customer satisfaction and retention rates, ensuring a highly responsive customer support environment.-- Policy Development: Collaborated with senior management to craft customer support policies and guidelines that align with organizational goals.-- Business Partnership: Worked closely with the Business Development team to refine the onboarding process and provide customized training on platforms, effectively identifying and remedying process inefficiencies to maximize client engagement and investment.-- Sales Performance Enhancement: Leveraged data insights to monitor and report on process performance, driving continuous improvements in sales performance metrics and strategies. Show less

  • Director Global Operations

    Feb 2023 - Oct 2024

  • Head - Traffic & Advertiser Operations - SEA

    Jun 2021 - Feb 2023