Kuntal Ghosh

Experience

• 

  PAILAN GROUP OF INSTITUTIONS

  Jun 2009 - Jul 2010

  Marketing Executive
• 

  BALAJI TELEFILMS LTD

  Aug 2010 - Jun 2013

  BUSINESS DEVELOPMENT EXECUTIVE
• 

  Linc Pen & Plastics Ltd.

  Jun 2013 - Jul 2018

  Senior Brand Executive

  1) Handling ATL & BTL activities for Linc, Majesta & Pentonic. Includes all existing products & even new product launches. 2) Market research to understand market, competitor products, their packaging and using the inputs for the development of New products.3) Planning & Execution of all Outdoor Marketing campaigns for New Product launches & existing ones as per the requirements4) Aligning the design team & Advertisement agency about our plans and ensuring they complete all design related work as per the timelines. 5) Working with the Production team, Design team & Purchase team to ensure smooth product launches and also ensuring the products & POP materials reach the CP’s in time. 6) Creating and updating NPD Trackers for all New Products for a period of 6-9 months to understand Primary & Secondary billing of the same.7) Implementing ideas to enhance the visibility of products & brands in Office Linc stores. 9) Organizing events in School & Colleges. Show less

• 

  RSH Global

  Jul 2018 - Jun 2019

  Senior Brand Executive

  • Portfolio’s handled in RSH Global:- Skin Fruits & Honey Almonds.• Manage and develop the product portfolio through brand sales analysis and growth strategies, analyze product movement data and develop marketing strategy accordingly.• Monitoring of top contributing business partner and towns, competitor activity tracking including product introductions, marketing and competitor pricing on an on-going basis.• Planning & Execution of ATL /BTL activities for existing & new product launches.• Responsible for product launches and activities ancillary to the launch.• POS Material Management – Plan, Allocate, and ensure timely Distribution and Utilization of POS materials across geographies Show less

• 

  Emami Ltd

  Jun 2019 - now

  Portfolio’s handled in Emami:- Fair And Handsome, HE Deodorants and Zandu Immunity Range.• Monitoring of top contributing business partner and towns, competitor activity tracking including product introductions, marketing and competitor pricing on an on-going basis for Male Grooming market & Ayurvedic / Immunity products market.• Planning & Execution of ATL /BTL activities for existing & new product launches for HE Deodorants & Bikers Range.• POS Material Management – Plan, Allocate, and ensure timely Distribution and Utilization of POSM materials across geographies for HE & Zandu portfolio.• Coordination with Production, Purchase, Packaging & Design team to ensure timely deliverables related to Production of New Sku’s for GT,MT & E-Commerce.• Coordination with Creative Agencies, Packaging/POSM Vendors for all Brand related work to ensure timely completion of given tasks• Preparation & Analysis of Daily, Monthly & Yearly reports for HE Deodorants & Zandu Immunity range products• Market visits on a Pan India level for Research, Market Recee, Distributor meeting, Product Launches & BTL Activities• Planning activities in Rural markets for HE Mini Deo. Execution of Dealer Boards/ Window kits on an all India basis for HE DeodorantsSoftware’s known Neilsen RMS, SAP, Great Four, Prabal, Karomi. Show less • Portfolio’s handled in Emami:- Fair And Handsome, HE Deodorants and Zandu Immunity Range.• Monitoring of top contributing business partner and towns, competitor activity tracking including product introductions, marketing and competitor pricing on an on-going basis for Male Grooming market & Ayurvedic / Immunity products market.• Planning & Execution of ATL /BTL activities for existing & new product launches for HE Deodorants & Bikers Range.• POS Material Management – Plan, Allocate, and ensure timely Distribution and Utilization of POSM materials across geographies for HE & Zandu portfolio.• Coordination with Production, Purchase, Packaging & Design team to ensure timely deliverables related to Production of New Sku’s for GT,MT & E-Commerce.• Coordination with Creative Agencies, Packaging/POSM Vendors for all Brand related work to ensure timely completion of given tasks• Preparation & Analysis of Daily, Monthly & Yearly reports for HE Deodorants & Zandu Immunity range products• Market visits on a Pan India level for Research, Market Recee, Distributor meeting, Product Launches & BTL Activities• Planning activities in Rural markets for HE Mini Deo. Execution of Dealer Boards/ Window kits on an all India basis for HE DeodorantsSoftware’s known Neilsen RMS, SAP, Great Four, Prabal, Karomi. Show less

  • Assistant Brand Manager Marketing

    Oct 2021 - now

  • Senior Brand Executive

    Jun 2019 - Sept 2021