Matt Salisbury

Experience

• 

  Mission Network

  Jan 2005 - Jan 2010

  Graphics Designer

  • Designed several hundred pieces of content for national network of youth organizations, working offsite to support in-house agency team• Executed marketing plans for diverse organizations using cross-discipline design (print production, layout, illustration, web assets)

• 

  Creative Rhetoric

  Jan 2010 - Jan 2012

  Creative Director

  • Built design firm with two partners; created scalable video production processes, led client pitch meetings, and provided creative direction to contract designers, editors, and animators• Helped over a dozen businesses and nonprofits tell their stories by combining strong design and powerful storytelling

• 

  Yellow Line Digital

  Jul 2012 - Dec 2019

  Partner

  Experienced communications strategist and team leader. Built a profitable, growing social media marketing & communications firm, leading staff, processes, and project delivery. Directs planning, execution, and measurement of all client communications programs with a strong results focus.• Led digital war rooms to support litigation in the United States and Canada; competed with blue chip adversary organizations to dominate the online conversation around specific topics• Led digital campaigns for clients including national advocacy groups and nonprofits; large private universities in the U.S. and Canada; the National Sikh Campaign; major mining companies' Corporate Social Responsibility; several Catholic archdioceses and statewide (c4) Catholic conferences; various consumer brands.• Developed a comprehensive digital program for a public health initiative at a large California hospital; used social listening insights to support a major pharmaceutical device manufacturer’s sales program.• Worked with partners to protect and increase annual revenue each year; firm has earned a seven-figure annual revenue since 2015. Show less

• 

  Pesch Strategy

  Jan 2019 - now

  Managing Partner

  Pesch helps believers and advocates use bold words to drive the results they need. Our focus is well-integrated communications: elite media relations, world-class content, and smart digital strategy. In other words, we tell true stories well. And we fight to win.