Laura Enseki

Experience

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  HCD, INC

  Apr 2009 - Feb 2010

  Jr. Graphic Designer

  Portfolio consists of media related packaging and soft line products.Accounts: Toyota, Hyundai, Buena Vista, Disneyland, Disney Channel, Honda, NASCAR, and NHRA.

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  Self-employed

  Jan 2010 - now

  Freelance Graphic Designer

  Over 14 years of experience in developing engaging visual content for a diverse range of B2B and B2C clients across industries including Software, Education, Sports, Music, Arts, Entertainment, and Healthcare. Adept at transforming ideas into compelling designs that effectively communicate brand messages and drive engagement. Proficient in a variety of design software, with a strong eye for detail and a commitment to delivering high-quality work on time and within budget.

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  Promenade on the Peninsula

  Mar 2010 - Aug 2012

  Marketing Coordinator

  Facilitated and maintained partnerships with retailers and the Rolling Hills community to implement social events, promotions, and shopper rewards program to drive foot traffic to the center. Increased online customer database by 300 members within a 30-day period. Upheld the company’s philanthropic efforts on a limited budget by generating over $10,000 in charitable donations annually. Successfully implemented social media strategies that gained unique followers monthly. Significantly raised event foot traffic by 35% through persistent and balanced communication via social media and community campaigning. Show less

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  Fusion Marketing

  Aug 2012 - Mar 2013

  Marketing Coordinator

  Created corporate and marketing material for California’s top fruit growers. Conceptualized and constructed board presentations, consumer advertisements, articles and newsletters.

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  Verifi

  Mar 2013 - Feb 2016

  Associate Marketing Manager

  Managed, developed, and implemented strategic digital campaign initiatives directed by the CMO, with the intent of increasing demand generation and conversions. Expanded multi-channel digital advertising and content syndication outlets, resulting in increased conversion rates by 94%.Revamped PPC strategy improving CTR by 147% and reduced CPC within a 6-month period.Grew social reach by +35% LinkedIn, +12% Facebook, and +37% Twitter year over year. Successfully launched new corporate website, which resulted in increased organic web traffic by +37% and conversions by +43%, with the successful launch of corporate website. Published extensive knowledge base containing over 50 pieces of content ranging from thought leadership white papers, articles, webinars, and interviews, as well as product centric videos, product sheets, and infographics. Show less

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  FilmTrack

  Feb 2016 - Nov 2017

  Marketing Manager

  Directed marketing, branding, and communications strategies across digital, social, event, and print channels for a suite of industry-leading SaaS offerings in IP rights management for entertainment and media. Guided creative design and copywriting for digital and print sales and product assets, corporate website, customer retention campaigns, and demand generation campaigns. Managed a junior marketer and a design agency. Unified middle management team to plan and execute cross-functional improvements. Show less

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  Stride, Inc.

  Nov 2020 - Apr 2022

  Demand Generation Marketing Manager

  Direct B2B marketing campaigns for a national leader in education. Partner with diverse internal teams and outside vendors to drive the success of new product launches, digital events, email marketing, marketing automation, paid digital, and social media initiatives. Consistently maintain ambitious conversion rates by leading acquisition and nurture campaigns and partnering with inside sales.

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  ROI·DNA

  Apr 2022 - now

  Empowering and growing expert teams of demand generators for some of the world's largest tech brands through a multi-faceted approach encompassing leadership, strategy, talent development, and innovation. Managing and mentoring a team of media experts on strategy and execution of unique ABX experiences for some of the world's largest B2B companies. Partnering with clients on ROI-positive lead generation campaigns through digital channels including content syndication, e-blasts, newsletters, sponsorships and guaranteed lead programs.

  • Associate Team Director, Media Direct

    Apr 2022 - now

  • Senior Supervisor. Media Direct

    Apr 2022 - Apr 2024
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  Maine Technology Institute

  Feb 2024 - now

  Marketing Demand Generation Consultant

  Delivering top-notch demand generation strategies tailored to elevate businesses. With over 10 years of direct B2B SaaS Demand Generation success, I offer organizations a multifaceted marketing approach from strategic consulting to innovative digital solutions.- Strategic Consulting: Crafting bespoke strategies to align with your business goals and drive growth.- Digital Transformation: Implementing cutting-edge technologies to optimize processes and enhance efficiency.- Marketing & Lead Generation: Creating compelling campaigns and building strong brand identities that generate demand and positive ROI.- Data Analytics: Leveraging insights to make informed decisions and stay ahead in a competitive landscape. Show less