Rose Brodeur

Experience

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  The Phoenix Companies

  Jan 1994 - May 2001

  Director, Group Sales Promotion and Communication

  Directed and implemented award-winning strategic marketing initiatives to increase marketplace competitiveness within employee benefits arena. Spearheaded marketing roll out of retirement benefits, including managed care and stop loss plans. Managed budget; oversaw team of marketing and communication professionals. - Key member of sales and marketing management team accountable for strategies. - Managed team of marketing professionals responsible for product marketing campaigns.

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  Diamond Aldo Marketing

  Jun 2005 - Apr 2016

  Managing Director, Strategic Marketing

  Business planning strategy and development of innovative marketing and communications plans for B2B and B2C businesses and audiences with a focus on financial services, including asset managers, third party administrators and 401k plan sponsors. - New brand identity initiatives, award-winning content and creative campaign development.- Led team of marketing leaders. - Engagement and activity rates regularly exceeded industry average.

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  University of Hartford

  May 2016 - Jul 2018

  Marketing Communications, Barney School of Business and College of Engineering

  Led all aspects of marketing and communication initiatives to achieve strategic goals using all major digital and traditional integrated marketing categories, including branding, direct marketing, social media paid and organic campaigns, public relations, advertising and video.

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  Travelers

  Aug 2018 - now

  Senior Director, Marketing Strategy

  Develop and lead marketing strategies for domestic and global business insurance to drive sales, client retention and profitability.- Focus on customer and agent-facing domestic and global insurance.- Direct internal and external agencies. - Lead and develop short and long range content strategies based on enterprise market research. - Engage in the adoption of marketing tools and technologies to gain operational efficiencies. - Partner with enterprise business leaders to ensure strategic marketing and business objectives are met. Show less