Sara Francesconi

Experience

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  Seat Pagine Gialle SpA

  Jan 2007 - Sept 2018

  • Reporting to the Sales Director, management of the Reggio Emilia and Trento branches (22 agents and 8 employees).• Recruiting, onboarding, training, and staff management.• Management of the most important and complex negotiations, also in terms of debt collection.• Handling of Salesforce tool.• Quarterly and annual forecasting.

  • Sales Area Manager

    Jan 2015 - Sept 2018

  • Business Training Manager

    Jan 2013 - Dec 2014

  • Trainer

    Jan 2007 - Dec 2013
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  British American Tobacco

  Sept 2018 - Oct 2019

  Area sales manager

  • Reporting to the Italian Sales Director, build-up and management of a team of 15 salespeople in Emilia-Romagna.• Direct management of the premium customer segment (tobacconists with the highest turnover).• Control and handling of Salesforce CRM.• Monthly and annual forecasting.• Sales team recruiting e onboarding.

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  ELIS

  Oct 2019 - Dec 2022

  Area Sales Manager

  • Reporting to the Sales Director, management of 6 Emilia-Romagna/Triveneto sales reps and 2 back-office clerks.• In charge of budget, sales plan, objectives, KPIs and forecasts vs assigned area.• Business development activities implementation and follow-up-• Search and selection of new commercial staff.• Reference person for key and complex customers, also in terms of debt collection.• Supervision of logistics, planning the couriers' activities with a view to service improvement. Show less

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  Demetra Formazione

  Feb 2023 - Mar 2025

  Area Manager

  • Reporting to the Operations Director, coordination of 8 sales reps active in the Emilia-Romagna area and 4 employees.• Preparation of area budget, sales plan, objectives, KPIs and forecast.• Design and management of tailor-made training courses for both companies and the sales team.• Supervision of company events and meetings in the assigned area.• Recruiting and onboarding of new salespeople.

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  SIDEL Ingegneria

  Mar 2025 - now

  Senior Sales Director