Natalie Rush

Experience

• 

  Mall of America

  Jan 2006 - Jan 2009

  Sales Associate

  Worked towards increasing each sale though suggestively selling multiples, accessories and hosiery. Leader in sales.

• 

  University of Wisconsin-La Crosse

  Jan 2008 - Jan 2012

  Student

  Double majored in Business Management and Spanish, minored in Economics. Participated in one full semester study abroad in Spain and a summer Global Consulting Program in Slovakia. Conducted an independent economic research project in the field of Behavioral Economics. Created a full-scale marketing plan to introduce a new product to the United States market. Participated in a Business Strategy Game simulation. Created a full report for Human Resources on an new employe selection system and merger. Active member of the International Co-Ed Business Fraternity, Delta Sigma Pi since 2009. Show less

• 

  Hooters of America

  May 2010 - Feb 2013

  In-Store Training Coordinator

  Teaching, coaching and developing all staff members into their fullest potential through Hooters Training Procedures. Provided verbal and written communication between Trainers and Management. Instruction of all classrooms, On the Job Training, attended all Training Coordinator meetings, workshops, and updated staff with new training and promotional material. Developed each Front of House staff member to ensure every guest receives and exceptional experience.

• 

  Google

  Jul 2012 - Jul 2012

  Global Consultant

  Provided business consulting for Google Slovensko, identifing the top 50 start-ups in Slovakia with the biggest online export potential in the B2C or SMB markets and with customers of high-time value. Designed a simple and creative process that would allow Google to identify new start-ups that meet these requirements quarterly. Worked in multicultural groups to meet deadlines and contribute to team goals.

• 

  Rincón 38

  Feb 2013 - Sept 2014

  Assistant Manager

  • Successfully assisted in opening a restaurant with a new concept of dining, trading traditional American style with European small plates • Managed staff members when General Manager was not present.• Trained employees thoroughly on wine/menu knowledge, including ever-changing products and ingredients.• Ability to give superb service while performing daily operations for the restaurant• Creating a unique experience for all guests• Interviewing and hiring new front of house staff members• Experience managing other individuals • Developing and implementing new polices and procedures• Experience training staff members on a regional level• Ability to multitask in high pressure situations• Performed all opening and closing activities. Specialties:o Spanish Style Dinningo Old World Wines (Spanish, French, Italian and Portuguese) o European and Latin American Ingredientso Local Beer Knowledgeo Crafting Cocktailso ServeSafe Food Manager/Bartender o Programming POS Systems Show less

• 

  Collegis Education

  Sept 2014 - Mar 2018

  • Key touch-point for partner communications and representative for all marketing activity on behalf of the internal team.• Develop and deliver Enrollment Growth Plans (EGPs) or quarterly planning presentations to partners, covering the strategies and tactics required from all marketing channels to meet partner objectives.• Manage partner paid media budget to meet/exceed KPIs within specific channels.• Shared responsibility for setting/adjusting KPI goals, along with receiving partner solutions and partner alignment. • Initiate projects and deliverables on tactics listed in operational plans across all marketing channels (Paid, SEO, CRO, Social, and Analytics) to ensure proposed work has been facilitated and timelines have been established. • Maintain paid media account management, execution of campaigns, along with daily optimization, monitoring and reporting to ensure high-level performance while staying within the scope of budget. • Research, propose and execute Conversion Rate Optimization (CRO) testing across client websites and landing pages.• On-board new clients through discovery meetings to gain alignment on budget, shared responsibilities and clear objectives.• Conduct competitive analysis and research for program and campaigns expansions from a marketing perspective.• Responsible for presenting and communicating results, key activities, wins and research internally and externally.• Manager of summer digital marketing intern and responsible for training new employees on established best practices. Show less • Paid Search/Display/Social account management, including budget management, campaign optimization, keyword expansion, ad copy writing, bid management and reporting & analysis. • Working with the Client Services team to determine and develop display strategy while effectively and efficiently meeting their objectives/goals. • Develop new client proposals, POVs and client presentations.• Responsible for all formal and ad-hoc reports across the paid digital channels.• Competitive analysis and research.• Conversion Rate Optimization (CRO), including creatingnew landing page and ad copy messaging, testing design/elements/images on landing pages, along with site links and extensions. • Cross-functional collaboration with various marketing channels, including, creative, program, SEO (Search Engine Optimization), inbound and analytic marketing teams.• Vet and review new/existing vendor partnership options, aligning with vendors in the RFP process and creating/executing IOs. Show less • Align with vendors in RFP process for selecting new partners• Determine the best digital display strategy based on client objectives• Traffic, maintain and optimize Digital Display campaigns• Responsible for all regular and ad-hoc operational report updates across the digital media channels (Display, Social Media, Mobile, Video, etc.)• Uphold invoicing and payment process for all media display vendors• Provide competitive analysis using 3rd party research tools• Work with Account Service team to evaluate client needs with regards to digital advertising• Help develop new client proposals, POVs and client presentations• Assist in the auditing of Collegis Education’s digital marketing assets to ensure that we are brand compliant• 2015 Innovator of the Year Award Recipient Results:• Exceeded client goals and produced growth through campaign expansion, effectively increasing direct inquiry volume QoQ. Q3 2015 – 60% QoQ increase in direct inquiry volume, exceeding set goal by 275%. Q4 2015 – 93% QoQ increase in direct inquiry volume, exceeding set goal by 246%. Q1 2016 – 97% QoQ increase in direct inquiry volume, exceeding set goal 463%.• Takeover of all social advertising from other channels.• Developed new processes. • Shifted vendor managed buys to in-house.• Assisted the Paid Search channel to exceed multiple client goals (20%+ enrollment growth YoY). Show less

  • Marketing Lead & Digital Marketing Strategist

    Feb 2017 - Mar 2018

  • Senior Digital Specialist

    Dec 2015 - Feb 2017

  • Digital Display Analyst

    Sept 2014 - Dec 2015
• 

  Hot Dish Advertising

  Mar 2018 - May 2021

  • Owns, manages and builds relationships with all clients.• Manages, encourages and ensures buying partners are acting as an extension of Hot Dish; delivering strong buys, maintaining goodwill, communicating service offerings to the internal team and creating procedural efficiencies.• Mentors and motivates direct reports through training and development, encouraging their career growth and industry expertise to increase results for clients.• Digital representative for the agency across all new business pitches, on-boarding meetings, conferences and strategy development. • Oversees and approves all digital marketing and media plans, flowcharts, reporting and strategy documents before presenting to the clients. -- Constructs outlines and oversees the building of presentations that logically and clearly communicate our strategies and recommendations. -- Works and collaborates with various marketing departments on strategic planning initiatives and the associated costs. • Prepares the digital media and account service teams for presentation of the work to clients, clarifying roles and anticipating difficult questions.• Manages internal and external expectations for what can be delivered within a given time frame and budget.• Keeps internal and external teams aware of relevant shifts, developments and changes in the digital landscape.• Critiques and improves cross-discipline work in a supportive manner that leads to greater success for the agency and our clients.• Participates in the ongoing progression of the Hot Dish mission and vision. • Promotes advanced education – identifying conferences, summits, events for continuing education. • Responsible for driving revenue growth for Hot Dish from digital channels. • Establishes and promotes the Hot Dish process and philosophy, ensuring that all digital work aligns with KPIs and client objectives. Show less • Fully transitioned all digital media from previous agency to in-house management and execution.• Interviewed, hired, on-boarded and trained new team members to develop and establish a new digital media team. • Acted as the team’s subject matter expert in digital media and championed agency talent by fostering a positive team culture. -- Maintained weekly 1:1s with all direct reports to discuss areas where they need assistance, bandwidth, questions or concerns, as well as reviewing performance for their client accounts. --Pioneered and implemented plans for professional development for all digital team members, which was later rolled out to all team members. --Established a monthly digital media team meeting to discuss updates to the digital landscape, create and collaborate on best practice documents, review industry articles and seminars, and set established goals for the team. • Developed and streamlined reporting across channels and the deliverable for monthly client reporting. • Developed the 2019 marketing and media plan template that has been standardized and is used for all new plan creation. • Created process documentation and trained employees to help seamlessly execute timely and coordinated digital marketing campaigns. • Increased efficiency and time spent on tasks.• Drove increased results across the Hot Dish client portfolio.• Successfully on-boarded, set-up and launched digital media, plus detailed campaign tracking for 14 new brands.• Developed pacing documentation for each client to ensure media spend and performance are tracked and maintained on a weekly basis. Provided the greater team with access to these documents for greater visibility into digital media team activities. • Restructured accounts for existing clients to increase results and performance. Show less

  • Director of Digital

    Apr 2019 - May 2021

  • Director of Paid Media

    Mar 2018 - Apr 2019
• 

  Mediahub Worldwide

  May 2021 - now

  VP, Director, P3

  P3 (People, Platforms, and Precision) is Mediahub’s hands-on-keyboard data-driven and platform activation teams consisting of Search, Paid Social, and Programmatic/Addressable media disciplines. Responsible for leadership of Mediahub’s Minneapolis-based digital specialist teams -- working with the discipline leads in SEM, Social, Programmatic, and Ad Operations -- as well as strategic partnership with IPG’s addressable and data services groups Acxiom, Kinesso, and Matterkind.Responsibilities:•Oversight of teams responsible for audience data-driven and platform buying strategies, ensuring executional excellence and creative application of media data and technology.•Drives omnichannel, audience-driven media investment and performance optimization across multiple accounts. •Serves as digital and ad tech lead for client servicing of key accounts. •Works collaboratively with all other departments, team members and leadership on vendor partnerships and educating the team on new vendors. •Takes an active part in new business pitches and writing scopes of work. •Key driver of adoption and innovation in agency product and technology partnerships. •Juggles multiple client and internal stakeholder relationships through detail-oriented, amicable, and strong collaboration skills. Show less