Andreea Maria Radu

Experience

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  Larive International

  Jun 2003 - Aug 2008

   Experience in business projects (investment memoranda, deal alert, business plans, partner search, market research, sector studies, industry surveys, etc.) both as a Consultant as Project Manager;  Project Manager in various market research studies – design of the research, co-ordination and supervision of the research, in-depth interviews with top management of various companies, analysis of the information, writing of the final report, in various fields such as: food industry, automotive industry, pharmaceutical industry, dairy industry, metal parts processing industry, etc. Understanding of local and international economic conditions, which, combined with the strong financial analysis abilities, adds value to feasibility studies and business development projects undertook with Larive; Responsible with drafting business plans, organizational and managerial analysis, financial analysis, scenario analysis, etc. Support for market entry offered to West European companies, Project Manager of logistics and organization of the visits in Romania of Dutch Business delegations; inviting Romanian partners, establishing and coordinating the matchmakings, all logistics related to preparation of complete materials / packs Marketing and client relationship activities; Responsible with drafting and enforcing internal procedures within the Larive local office; Part of the Larive team in different institutional projects financed by Governmental institutions (Senter, The Netherlands etc.). Show less • Consultant for managerial and financial services offered by Larive. These consist in Financial Analysis, Business Consultancy, Due Diligence Analysis, Agreed Upon Procedure Reviews, Market research, Business Plans, Advice on de-investing and financial advice for investment;• Project Manager / Consultant in market research and partner search studies;• Junior Consultant in various market research studies in the food industry, automotive industry, pharmaceutical products, dairy industry, etc. Show less

  • Business Analyst

    Feb 2005 - Aug 2008

  • Junior Business Analyst

    Jun 2003 - Feb 2005
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  British Embassy in Bucharest

  Aug 2008 - Apr 2016

  Strategic leadership to UKTI team in Romania along with day to day management of staff and Post resources; Central and Eastern European Lead for Infrastructure; responsible for developing relations with key business and institutional stakeholders in Romania and in the UK with a core focus on building a strong pipeline of commercial wins for British business; actively support the British Ambassador to Romania on trade and investment issues and work across teams to support and develop the wider Embassy Prosperity agenda; member of the Board Management of the Embassy, etc. Show less  Contribute to the team strategy in accordance with UKTI guidance and priorities; Provide dynamic leadership with focus on team targets; Contribute to the delivery of UKTI targets by generating work and planning the team activities in order to meet these targets; Responsible for establishing and managing relationships with senior business leaders and Romanian leading organisations and local bodies;  Offer support to the Head of Trade for managing and reporting on budgets and performance; Specific responsibility for strategic multinational clients, for advice and support to such customers on the Romanian market; Extensive exposure to top Romanian political and business figures and experience of dealing with senior UK figures and business representatives. Strategically involved in raising the profile of key UK sectors and seize more the existing opportunities; Responsible for working close with the wider UKTI network to deliver UKTI global and national policy and strategy at local market level; Responsible for supporting wider Embassy initiatives and provide UKTI input into the Embassy’s Country Business Plan. Show less  Lead Manager in various market research studies – with responsibility for the design, co-ordination and supervision of the research, in-depth interviews with top management of various companies, analysis of the information, writing reports, with focus on various fields such: ports and the marine, automotive, railways, oil & gas, chemical industry, textile, security, etc;  Understanding of local and international economic conditions, exposure to sectors of interest for UK stakeholders in Romania, experience in dealing with senior UK and Romanian business and political people with focus on seizing up the opportunities in the sectors of interest;  Explore and develop the potential of key sectors (Ports, Railways, Oil and Gas, Automotive, etc.) for UKTI in Romania and further develop sectors with high potential: Creative Industries, Advanced Engineering. Use specific tools to increase awareness and visibility: attend various events for promoting opportunities both in the UK and Romania, liaise with Romanian authorities on behalf of British companies; Contributing to Post’s corporate targets by helping to develop our overall strategy for delivering against targets and by personally generating and monitoring the delivery of chargeable services and using all available tools for effective and accurate results (CRM); Management responsibilities with focus on assisting, developing and guiding the people managed. Show less

  • Director UK Trade and Investment

    Jul 2015 - Apr 2016

  • Deputy Head UKTI - Senior Trade Development Adviser

    Sept 2009 - Jun 2015

  • Senior Trade Development Adviser

    Aug 2008 - Sept 2009
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  Ford Motor Company

  Apr 2016 - Jul 2023

  Developing and implementing the Governmental Affairs strategy to support the company’s business goals on the Romanian market. Direct company's objectives and policies involving local and central government affairs. Maintain relationship with government, local authorities, business associations, relevant authorities and committees. Assist in the establishment of corporate strategies and policies by aligning with regulatory framework and standards. Developing and implementing the Governmental Affairs strategy to support the company’s business goals on the Romanian market. Direct company's objectives and policies involving local and central government affairs. Maintain relationship with government, local authorities, business associations, relevant authorities and committees. Assist in the establishment of corporate strategies and policies by aligning with regulatory framework and standards.

  • Government Affairs Director Ford Otosan Romania and Ford Romania Services

    Jul 2022 - Jul 2023

  • Government Affairs Director Ford Romania

    Apr 2016 - Jul 2022
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  ACAROM

  May 2023 - now

  Member of Acarom Board of Directors
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  Ford Otosan

  Jul 2023 - now

  Director Government Affairs Ford Otosan Romania

  Design and lead implementation for the government affairs strategy to support the company’s business goals on the Romanian market. Direct company's objectives and policies by engaging directly with relevant local and central level authorities. Maintain relationship with government, local authorities, business associations, relevant authorities and committees. Design corporate strategies and policies by aligning with regulatory framework and standards.