Michelle Callista

Michelle Callista

Internship Trainee

Followers of Michelle Callista203 followers
location of Michelle CallistaJakarta, Indonesia

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  • Timeline

  • About me

    E-Commerce Specialist | 5+ Years Managing Shopee Mall, Tokopedia, Lazada, TikTok Shop | Campaigns, Ads, Analytics, Store Growth

  • Education

    • Paramitha Vocational High School

      2017 - 2020
    • Saint Joseph Junior High School

      2014 - 2017
    • BINUS University

      2023 -
      BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • Experience

    • Golden Rama Tours & Travel

      May 2019 - Aug 2019
      Internship Trainee
    • AVIATOUR

      Sept 2019 - Sept 2019
      Part time Worker
    • PT INONE Technology Indonesia

      Sept 2020 - Feb 2023

      - Spearheaded e-commerce operations to increase online sales performance.- Managed influencer (KOL) marketing strategies to support product campaigns.- Conducted KOL identification and collaboration for brand awareness. - Led and coordinated TikTok campaigns from planning to execution.- Collaborated with KOLs to generate viral content and grow engagement.- Tracked performance metrics and optimized strategies based on data. - Oversaw cross-functional team operations in marketing and influencer partnerships.- Developed and managed KOL databases for campaign needs.- Ensured effective execution of promotional activities aligned with business goals.

      • Supervisor

        Sept 2022 - Feb 2023
      • Tiktok Project Leader

        May 2022 - Feb 2023
      • Ecommerce Specialist

        Sept 2020 - Feb 2023
    • PT Hongzhuo Trading Indonesia

      Jan 2023 - now
      Tiktok Shop Project Manager at PT Hongzhuo Trading Indonesia

      - Manage and coordinate partnerships with top creators in the kitchenware category, including artis creators such as Celyhome, Kokopanci, Tokomamagigi, Shantydenny, Jordy Onsu, and others.- Build and maintain strong relationships with creators to ensure impactful product placements and consistent brand visibility.- Oversee daily operations and performance of the TikTok Shop store, ensuring it consistently ranks as a Top Brand in the Kitchenware category.- Strategize and execute campaigns, product pushes, and collaboration content to drive traffic, engagement, and sales.- Built and managed the company’s TikTok Shop MCN (Multi-Channel Network) from the ground up, successfully growing it to become a Top MCN in the Kitchenware category.- Developed and executed creator collaboration strategies, content planning, campaign optimization, and performance tracking to drive sales and visibility. Show less

  • Licenses & Certifications

    • Galileo Central System Basic agency source

      Galileo Travelport
    • Junior Tour Guide

      Badan Nasional Sertifikasi Profesi
      Apr 2020
    • Job Training Program

      Golden Rama Tours & Travel
      Aug 2019
    • Ticketing & Reservation staff

      Badan Nasional Sertifikasi Profesi
      Apr 2020
    • Trainee Corporate Travel Consultant

      Badan Nasional Sertifikasi Profesi
      Apr 2020