Michelle Callista

Experience

• 

  Golden Rama Tours & Travel

  May 2019 - Aug 2019

  Internship Trainee
• 

  AVIATOUR

  Sept 2019 - Sept 2019

  Part time Worker
• 

  PT INONE Technology Indonesia

  Sept 2020 - Feb 2023

  - Spearheaded e-commerce operations to increase online sales performance.- Managed influencer (KOL) marketing strategies to support product campaigns.- Conducted KOL identification and collaboration for brand awareness. - Led and coordinated TikTok campaigns from planning to execution.- Collaborated with KOLs to generate viral content and grow engagement.- Tracked performance metrics and optimized strategies based on data. - Oversaw cross-functional team operations in marketing and influencer partnerships.- Developed and managed KOL databases for campaign needs.- Ensured effective execution of promotional activities aligned with business goals.

  • Supervisor

    Sept 2022 - Feb 2023

  • Tiktok Project Leader

    May 2022 - Feb 2023

  • Ecommerce Specialist

    Sept 2020 - Feb 2023
• 

  PT Hongzhuo Trading Indonesia

  Jan 2023 - now

  Tiktok Shop Project Manager at PT Hongzhuo Trading Indonesia

  - Manage and coordinate partnerships with top creators in the kitchenware category, including artis creators such as Celyhome, Kokopanci, Tokomamagigi, Shantydenny, Jordy Onsu, and others.- Build and maintain strong relationships with creators to ensure impactful product placements and consistent brand visibility.- Oversee daily operations and performance of the TikTok Shop store, ensuring it consistently ranks as a Top Brand in the Kitchenware category.- Strategize and execute campaigns, product pushes, and collaboration content to drive traffic, engagement, and sales.- Built and managed the company’s TikTok Shop MCN (Multi-Channel Network) from the ground up, successfully growing it to become a Top MCN in the Kitchenware category.- Developed and executed creator collaboration strategies, content planning, campaign optimization, and performance tracking to drive sales and visibility. Show less