Diana Paschal

Experience

• 

  Dolce & Gabbana

  Feb 2007 - Sept 2008

  Public Relations Associate

  Managed media relations activity for women's Ready-To-Wear line; prioritized and facilitated press inquiries; collaborated with editors on features; Managed 100K worth of samples; Prepared bi-annual merchandise orders; Assisted in styling of runway shows + events; Coordinated product launches, retail and PR events.

• 

  Skycore

  Apr 2011 - Jan 2012

  Director Of Business Development

  Lead business development for Skycore's multimedia hosting and mobile delivery platform. My clients included agencies and brands: AT&T, Hearst, USA Today, EuroRSCG, Digitas, Vibe, MAC, Oil of Olay, 3CInteractive, 4INFO, Warner Brothers, Syniverse, Terra, Vibe Magazine.

• 

  Conviva

  Feb 2012 - Jul 2015

  Director Digital Marketing

  Conviva is the global leader in video stream optimization, ensuring the best viewing experience for leading media brands including HBO GO®, ESPN, AEG Digital, VEVO, NBC, Turner and Disney. We make the streaming business more profitable by increased audience engagement. o Manage digital marketing, communications, press, creative and field marketing Direct demand generation programs and thought leadership contento Develop content strategy and blog programo Field Marketing; Conviva specific events and industry trade showso Develop strategic communications, white-paper, media and positioning Show less

• 

  AwakenAWE

  Jun 2014 - now

  Founder

  AwakenAwe offers Yoga, Breathwork, Meditation & Somatic workshops, trainings and retreats throughout NYC, LA and Austin and has partnered with corporations like and brands including Arlo Hotel, Gaiam, Wanderlust, Habitas, AloYoga, MindBodyGreen, Columbia Business School, and has taught executives at Velocity Group, mllnnl, theSak, NueCo, Axis, BSG and WeWork.Founded by Diana Paschal, a 500 ERYT yoga teacher and trainer who has taught these tools for over 10 years. She blends practical with the mystical through Vinyasa, Katonah Yoga, Sacred Geometry, pranayama and somatics. Diana utilizes the body as a vehicle to bring insight and harmony within oneself and to deepen our connection to the world. She offers practices that are accessible for everyone. Diana has served as lead faculty for numerous yoga teacher trainings. Diana is passionate to share Yoga with wider populations, and she has worked with teens, cancer patients, corporate executives, actors, artists, mothers, and those in addiction recovery. Show less

• 

  Various

  Sept 2016 - Jun 2022

  Marketing Communications Consultant

  Communications strategy, brand management, copywriting, content strategy, email marketingContent strategy across email, display, paid search & social. Social media strategy, management, paid social and campaign executionStrategic partnerships + Business development

• 

  Goodmoney

  Aug 2019 - Dec 2019

  Marketing Consultant

  Good Money is the first online banking platform owned by customers. Big Banks make trillions funding the destruction of the planet. Good Money invests 50% of profits to environmental and social justice.Supported initial market launch with Los Angeles fundraiser concert and brand activations.

• 

  Milesbrand

  Jul 2022 - Jan 2023

  Brand Marketing

  Over the last 25 years, Milesbrand has helped to sell more than 30,000 homes and generated over $120 billion in revenue. Our singular focus on creating differentiation by identifying and communicating our client’s Brand DNA has produced an unprecedented history of success for many of the leading real estate brands in the world and applied a proprietary branding process to industries and organizations as diverse as technology, education, and not-for-profit..During this time, our work has become the most consistent barometer of creative excellence in the real estate industry. With 112 Gold Nationals awarded by the National Association of Home Builders and more than 500 Silvers to date, our winning record of creative leadership is unsurpassed. Show less

• 

  WELLSET

  Jul 2022 - Sept 2024

  Yoga Teacher
• 

  Wild Coffee Marketing

  Feb 2023 - Aug 2023

  Sr Marketing Director

  Fractional CMO overseeing Project Management, Brand Strategy, Digital Mkt, Content Marketing and Social Media & CommunicationsFranchise, QSR, Financial Services: B2C and B2BClients: Stretch Zone, VitalityBowls, BBX Capital, Rogers Market

• 

  East+West Yoga

  Sept 2023 - Mar 2024

  Head of Marketing

  Reporting to CEO. Brand Marketing, Operations, Lead Generation and Content Strategy.Supported the companies exit.