David C.

Experience

• 

  CATENA Institute USFQ

  Jul 2020 - Dec 2020

  Investigation Intern

  Role: Develop Big Data processing workflows and develop AI models applied to Last mile Logistics.Achievements: Publish a scientific paper in POMS-Lima, Production, and Operations Management Springer Proceedings in Mathematics & Statistics.

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  Diners Club del Ecuador

  Mar 2021 - Feb 2022

  Business Development Specialist

  Role: Manage the new customer acquisition campaign and the new customer activation campaign.Achievements:Support the development of the digital onboarding product and increase card placement by 40% by 2021.Improve card activation from 86% to 94% of new customers by 2021.Increase user retention in the first life cycle from 63% to 73% by 2021

• 

  Pierre-Henry Socks

  Sept 2021 - Jul 2023

  Role: Lead the eCommerce product expansion, customer acquisition, development, loyalty and retention strategies.Achievements:Enable two new sales channels: Walmart and Amazon Europe.Develop the omnichannel strategy for digital marketing and operations management Increase sales volume by 33% by 2022Improve aggregate ROAS from Google Ads and Facebook Ads from 2.9 to 3.7 by 2022 Increase CLTV from $68 to $93 with cross-sell and upsell product strategies Role: Develop and implement the marketing automation strategy for email, SMS and retargeting | Build a series of dashboards for sales and marketing operations

  • E-commerce Manager

    Jan 2022 - Jul 2023

  • Marketing and Analytics Consultant

    Sept 2021 - Jan 2022