Priya Sheth

Experience

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  Alcohowl

  Aug 2018 - Nov 2018

  Social Media Intern

  - Handling all social media accounts, planning and developing content for social media by creating content calendars and banks.- Conducting Primary & Secondary research for different content buckets- Strategize and execute plans for various events- Collaborate with various food and entertainment partners like Irish House, Chilli, Phoenix Market City, etc. - Successfully multiplied the follower base on Instagram and Facebook by 3 times in the span of 3 months

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  Jack in the Box Worldwide

  Nov 2018 - Oct 2020

  Brand Associate

  - Brands worked on - True Roots (Marico), Parachute Advansed Crème Oil (Marico), Do You - Born Bright (A new personal-care brand), Parksons Packaging, Johnsons and Johnsons(Video Project - Best for Baby), Pedigree, Whiskas and IAMS.- Planned and executed the #HowIMetMyCat campaign for Whiskas (cat food brand) and #OilKaNayaAvatar Campaign for Parachute Advansed CrèmeOil.- Strategize ideas basis various consumer insights and link them to brand communication - Proactively, suggested creative solutions to solve brand challenges. - Serve as the POC and liaison between external clients and the internal team.- Work on briefs from the clients and identify their business needs and challenges.- Replying to client queries, addressing feedback, allocating tasks, setting client expectations and managing timely deliveries- Oversee all the jobs done by the internal team and all the tasks mentioned in the scope of work/agreement- Co-ordinate with the Finance team for invoices and payments for respective brand accounts Show less

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  Grapes Worldwide

  Oct 2020 - May 2021

  Senior Account Executive

  - Brands worked on - Medimix (Domestic and Overseas), Cuticura, KrishnaThulasi and Piramal Realty.- Worked on content strategy across platforms for brands - Represented the agency and single-handedly managed a shoot with Parineeti Chopra.- Planned and executed brand campaigns for various product launches - Designed monthly content calendars which involved strategizing and creating different buckets that help the brand get more engagement. - Proactively suggesting & executing various ideas for the brand.- Reporting and presenting strategy, content and performance presentations. Show less

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  Practically

  Jun 2021 - Oct 2022

  Manager - Brand & Digital Marketing

  - Launched a PAN India campaign for the brand's unique feature - Scan Anything using various influencers and print media. - Launching a new website for the brand.Created various brand films, training videos, and Product AVs.- Ensuring all social media brand handles focus on KPIs set for the year.- Work closely with business, product, and tech teams to conceptualize and implement a content strategy.- Managing the digital creative and website agency and working with them to ensure their scope of work is utilized effectively.- Maintain a positive brand voice/sentiment on social media and Play/App stores (ORM)- Analyzing social and media reports. - Worked on various user flows for WhatsApp for Business accounts for the brand- Collaborated and worked on the brand book which covered the vision, mission, design guidelines & tone of voice.- Hands-on experience with various tools like - Netcore, PowerBi, Branch, Google Analytics and Auris (Social Listening Tool)- Research and implement effective keywords for blogs to increase website visitors Show less

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  Motilal Oswal Financial Services Ltd

  Oct 2022 - Aug 2023

  Assistant Manager

  - Understanding platform algorithms and managing social media handles of the brand inorder to increase user engagement and follower base- Creating and implementing platform-specific content strategies - Collaborating with relevant influencers and increasing the search volume of the brand on Google - Planning and strategizing business events - Run promotional ads to increase the reach and engagement of the brand- Liaison with research and product teams to devise strategies for the brand content plan- Work on extensive weekly, monthly, quarterly reports to analyze growth on all social platforms- Identify relevant days that can be done by the brand and plan strategic campaigns Show less

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  The Luxury Real Estate

  Aug 2023 - now

  Social Media Executive

  - Developed and executed content calendars for three distinct brands, ensuring strategic alignment with brand objectives and audience engagement.- Spearheaded end-to-end execution of content ideas, from conceptualization to implementation, resulting in increased brand visibility and engagement.- Provided personalized content creation support to real estate agents, enhancing their branding efforts and positioning them as industry authorities.- Oversaw website management responsibilities, including content updates, ensuring a seamless online experience for visitors, and facilitating brand communication. - Orchestrated WhatsApp campaigns to effectively generate leads, leveraging targeted messaging strategies to drive brand awareness and conversion. - Successfully managed vendor relationships and coordinated branding requirements for three brands, ensuring timely delivery and adherence to brand guidelines. Show less