
Zea Meyer
Account Executive: Nissan Events

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About me
National Account Manager at The Smollan Group
Education

Hoerskool Alberton
1999 - 2003Matric / Grade 12Activities and Societies: Academic achievements: Member of academic top 10 (Grade 8 & 9) Honorary Colours (Grade 9) Achievement Colours (Grade 10 & 11) Sport achievements: Netball (2nd team 2003) Subjects: Afrikaans HGEnglish HGBiology HGBusiness Economics HGMathematics SGComputer Studies SGFunctional Mathematics SG

University of Johannesburg
2004 - 2006Bachelor of Arts (BA) Marketing CommunicationsSubjects:Marketing Communication Business Management Marketing Management Introduction to CommunicationMass CommunicationAfrikaansPsychology Introduction to Communication TheoriesCommunication ResearchOrganisational CommunicationGlobal CommunicationDistinctions: Communication Campaigns & Project Management Corporate CommunicationDiploma: IAA International Advertising Association’sDiploma in Marketing Communication
Experience

日産自動車株式会社
Jan 2007 - Apr 2009Account Executive: Nissan Events- Coordination of events for Nissan South Africa- Monitor, control and report expenditure against all financial budgets assigned to events - Sourcing of suitable suppliers and venues- Travel management i.e. arranging accommodation, transfers and flights for dealership staff - Management of event suppliers i.e. caterers, entertainment and brand ambassadors- Event related vehicle logistics i.e. booking and management of auto carriers and valet services- Preparing and sending out event mailer invitations to dealership staff and external clients. - Managing production, printing & logistics of promotional branding - Managing payment of all external suppliers Show less

The Creative Counsel
Apr 2009 - Mar 2010Project Coordinator: Nokia- Event & activation coordination- Recruiting of suitable brand ambassadors to represent Nokia- Briefing of national agents- Building strong base of suppliers- Managing production, printing & logistics of all promotional elements for each campaign- Monitor, control & report expenditure against all financial budgets assigned to campaigns- Compiling of post event feedback reports - On-site management i.e. oversee stand builds & breakdowns - Consolidation of wages for brand ambassadors Show less

Planet Fitness SA (Head Office)
Mar 2010 - Nov 2012- Managing internal communication across 23 Planet Fitness clubs located nationally - Managing member communication i.e. SMS’s and e-mails to member base across all cubs- Providing marketing support to club managers & sales teams i.e. in-club or external marketing posters, flyers etc. - Day to day liaison with design agency: Compiling all campaign-, club- and member communication briefs. Project manage content and creative layout of material. Proof reading. Ensuring brand consistency at all times.- Day-to-day liaison with printing companies for printing of elements & distribution to clubs- Day-to-day liaison with digital / online lead generation partner for electronic support requirements i.e. e-mail & website links- Providing marketing support for Digital / Partner Relations Manager: i.e. web content or mailers for wellness campaigns.- Formulating strategic partnerships with retail chains for lead generation. Negotiate trade exchanges if required. - Managing internal signage across clubs & ensuring brand consistency at all times- Managing third party advertisers: in-club billboards, change rooms, ad-hock promotions- Manage bookings, media schedules & content for the following:o National / local newspapers (agency & direct): Ogilvy GO Advertising / Independent Newspapers / Business Day o Magazines (direct): Media24, Associated magazines, Avusa, Conde Nast, Caxtono Radio (agency): ACT Marketingo Outdoor advertising & directional signage (direct):Adreach, Outdoor Network, Primedia, Continental, Alliance Media, Ad Outpost Show less - Promote the company to the consumer in a direct forum with the goal of achieving brand awareness & membership acquisition- Compile annual events calendar- New event proposals. Assess quality before submitting to CEO / MD for approval- Brief and liaison. Compile detailed promotional briefs to responsible parties prior to events - Monitor, control and report expenditure against all financial budgets assigned to events & promotions- Operational & financial management of shopping centre promotions, expos and corporate wellness days- Compiling of post event sales feedback reports - Logistics management of all company branding i.e. banners, gazebos etc. - Evaluating & presenting of external sponsorship requests- Operational & financial management of ad-hock in-club promotions / photo shoots by third parties Show less
Brand Manager
May 2010 - Nov 2012Events and Promotions Manager
Mar 2010 - May 2010

Test
Nov 2012 - nowNational Account ManagerPart of The Smollan Group: Brand ActivationCurrent & previous clients:Sony Mobile, Bavaria, Unilever, Bic, Stimorol, Hippo, Electrolux, Kleine Zalze Wines, Ormonde Wines, AVI, Beiersdorf Client and customer relationship management Financial - and campaign management-Compiling and management of campaign budgets & monthly consolidation of all costs & wages -Preparing client cost estimates Operational management -Accountability for promotional activities from a conceptual and operational perspective for each client & campaign-Compiling, managing and tracking of campaign schedules-Briefing of local- & KZN staffing teams as well as other national agents -Co-ordinate team meetings and weekly work schedules -Compiling training material & conducting national product training sessions with promotional teams & field supervisors New business development -Identifying opportunities for new business – within existing client base & new clients -Generating new client proposals Compass Communications is a specialist brand activation business that focuses on one-on-one shopper awareness, education and sales promotions - in the retail environment. Our creative executions focus on keeping our clients' brand promises. We aim to inspire and influence shopper behaviour across a variety of channels and locations at the critical point of purchase and beyond.We have thousands of highly competent, enthusiastic and dynamic promoters who are passionate about representing brands, offering product demos, taste testers, samples, vouchers and more. Show less
Licenses & Certifications

Trifocus Fitness Academy Personal Training Certification
Languages
- enEnglish
- afAfrikaans
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