Toluwalope Bello

Experience

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  Bello Toluwalope photography

  Jul 2012 - Apr 2019

  Creative Lead

  Creative directive for quality and breathtaking pictures

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  Unibadan micro finance bank

  Mar 2016 - Jun 2016

  Customer Service Representative
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  Utiva

  Aug 2017 - Feb 2018

  Campus Ambassador
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  Ministry of Agriculture and food sufficiency

  Apr 2018 - Mar 2019

  Operations Lead Fertilizer Unit

  Distribution of fertilizers to Farmers and Organisations

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  Utiva

  Apr 2019 - Jun 2020

  Data Analytics consultant

  Working with consultant from different fields to help emerging businesses or already established organisations make better decisions by identifying trends and patterns from their data. Skilled in SQL, EXCEL, POWER BI.

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  Takenmind Technologies

  Jun 2019 - Jul 2019

  Data Analytics Internship

  TakenMind Internship is only awarded to 20 students per country which is also accompanied as a United Nations SDG volunteering programSkills Covered:--> Data AnalyticsI used various data analytics techniques using NumPy and Pandas python libraries for manipulating the datasets and querying it to perform exploratory data analysisMachine LearningI used the technique of Recursive Feature Elimination (RFE) to select an appropriate model from Logistic Regression Model, Random Forest, Support Vector Machine, etc. and the concept of Cross-Validation to select the best model after evaluating the model using different metrics such as precision, recall, ROC curve, etc.-> Data VisualizationI Used various data visualization techniques( Barchart, Histogram, Heatmaps, etc) to visualize and analyze data using seaborn and matplotlib libraries). Show less

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  Digify Africa

  Jun 2019 - Aug 2019

  Graduate Digital Marketing Trainee

  ● Participated in 8 weeks of intensive training on digital marketing with DigifyPro.● Developed strategies and campaign plans on briefs from several brands ranging fromMTN, Rexona, Jameson Irish whiskey, beauty products. etc● Presented briefs in Nigeria’s top Advertising Agencies E.g SO&U, Blue Bird,Webcoupers, TBWA etc.● Out of 8 briefs, I won four brief pitches, making me the trainee with the highest win

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  CareerXpress

  Aug 2019 - Jun 2020

  Digital Strategist

  ● Saddled with the responsibility of creating content for different media accounts.● Trained professionals and beginners on Digital Marketing.● Screened Content Creators for Brands and Organisations.● Worked closely with the director in creating campaigns for brands.

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  The Fela DUROTOYE Company

  Sept 2019 - May 2021

  Digital Marketing Manager

  ● Saddled with the responsibility of managing all social media platforms for the company.● In charge of running ads for the company on Facebook and google inclusive.● Content creation through videos, pictures, and graphics on all digital Platforms.● Reputation management of the brand across all platforms.● Developed strategies for brand growth and engagement.● Prepared monthly reports on brand growth across all digital platforms.● Managed the acquisition of assets for brand growth and improvement Show less

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  Growth Tribe Africa

  Nov 2019 - Mar 2021

  Digital Skills Trainer

  • Saddled with the responsibility of training African on Google Digital Skills.

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  Twenties Tribe

  May 2020 - now

  Creative Director

  Responsible for all creative assets that represent the brand across all social mediaplatforms.● Supervised and created relatable content and art direction that lead to over 13,000followership across social media platforms in 1 year.● Worked closely with the graphics designers, video editors in keeping the identity ofthe brand consistent across all platforms● Developed creative engagement strategies that led to 8,000 registered tribers.● In charge of running targeted ads to get campaign objectives. e.g sign-ups andfollowership.● Responsible for building and managing effective social activation strategies designedto increase user-generated content Show less

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  ElanOrris Limited

  Jun 2020 - Jun 2022

  Marketing Communications Manager

  ● Saddled with the responsibility of managing all communications across social mediaplatforms for the company.● Content creation through videos, pictures, and graphics on all digital Platforms.● Responsible for the creation of Print Materials and Billboard adverts● Developed new strategies for brand growth and engagement.● Responsible for product launch and scaling● Managed the acquisition of assets for brand growth and improvemen

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  Global Performance Index (GPI)

  Jul 2021 - Jun 2022

  Digital Marketing Specialist

  ● Saddled with the responsibility of managing all digital marketing needs for the companyand small businesses affiliated with the organization● Community manager to over 500 SMEs across Nigeria● Advisory role to the SME community on digital marketing● Developed strategies for brand growth and engagement.● Creation of digital and Traditional campaign plans for product launch● Content creation for web and mobile apps built by the organization.● Worked closely with the Product Manager in creating business-requirement documentsfor software applications Show less

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  Get Tailored

  Mar 2022 - Aug 2022

  Marketing & Communications Lead

  This role involved product marketing, content marketing, brand communications,performance marketing, and team management.● Led Marketing (Digital, Growth & Performance) for Tailored apps● Handled/Supervised all brand communications: PR Writing, Ux Writing,Copywriting for ads, blog articles, and email marketing.● Led AARRR Funnel optimisations and conversions for Tailored Apps● Designed and implemented website/app analytics and reporting, and interpret datafor actionable insights for all channels.● Led global performance marketing (management and optimization for Google Ads,Re-marketing, Facebook ads, SEO, referral marketing) for Tailored.● Identifying and negotiating key partnerships to drive growth● Planned and Executed offline activation campaigns● Monitoring our dashboards on Mixpanel and AppsFlyer and making data-drivengrowth decision Show less

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  Acumen

  Sept 2022 - now

  Product Marketing Manager