Chris Laraway, CSS

Experience

• 

  Coca-Cola Bottling Company Consolidated

  Jun 2012 - Jul 2012

  Supply Chain & Operations Management Intern

  Rotated through all facets of the supply chain; sales, route planning, warehouse management, supply chain planning, procurement, manufacturing, and delivery/transportation. Collaborated with peers to develop and present weekly formal presentations to various managers Identified and researched an area for improvementDeveloped recommendation and formal presentation for corporate executive team

• 

  Meltwater Group

  Feb 2013 - Oct 2013

  Sales Consultant

  B2B sales with a consultative approach. Meltwater News provides business critical information and analysis for global companies by searching traditional sources, as well as social media.Identify business opportunities, and assist clients in their marketing and PR efforts by helping them search for, analyze and distribute their press.SaaS sales through prospecting, initial contacts, negotiating long-term subscriptions, and finalizing contracts.

• 

  Long Beverage, Inc.

  Dec 2013 - Oct 2014

  Territory Sales Representative

  Managed network of over 65 accounts: convenience stores, retail stores, Walmart and on-premise.Assist in driving craft beer recognition, while maintaining dominance with large portfolio brands. Responsible for developing accounts, driving growth, seeking out product placement. Achieved over 150% of sales objectives for January, February, March, April, May, June, July, August, & September.Averaged 17.7% growth in case volume and 23.7% in overall sales from 2013.

• 

  Lonerider Brewing Company

  Oct 2014 - Jul 2019

  Responsible for entire off premise footprint, including 9 states, 17 wholesalers, and major chain retailers including Harris Teeter, Publix, Kroger, Circle K, and Sheetz. Analyze brand performance across all markets and recommend innovative solutions to senior level grocery and convenience buyers. Recruitment, hiring, and development of Lonerider retail representatives. Statewide brand rollouts and manage business thereafter. Successfully worked with separate channels including production, wholesaler, and retailer to ensure a quality product for the customer. Achieved case volume growth of 12% in grocery and convenience retail in 2017. Show less

  • Director of Sales

    Aug 2018 - Jul 2019

  • Southeast Chain Account Director

    Jul 2016 - Jul 2018

  • Chain Account Manager

    Jan 2016 - Jul 2016

  • Territory Sales Manager

    Oct 2014 - Dec 2015
• 

  Union Wine Company

  Jul 2019 - Jan 2022

  Southeast Region Manager

  Responsible for the execution of national sales plan across 6 states; NC, SC, FL, GA, VA, AL.Carried existing relationships into a new category, resulting in 33% growth in annual case volume and $225,330 additional revenue between Union Wine Company’s top two grocery chains in 2020.Grew the Southeast Region by 50% since taking over the role; 2018 vs 2021 depletions.

• 

  Foley Family Wines

  Jan 2022 - now

  Director of National Accounts | Mid-Atlantic

  Consistently exceed sales targets, achieving +100% of revenue and case goals over the past three years while managing a $4.6M annual revenue portfolio across key national accounts, including Total Wine & More, Ahold Delhaize, Harris Teeter, and Costco.Elevated Banshee & Ferrari-Carano to category leadership in the California Ultra-Premium wine segment at Harris Teeter, driving both brands to be the fastest growing in their category.Expert in leveraging syndicated data (IRI, Circana) to identify growth opportunities, optimize sales strategies, and educate key accounts and wholesale partners, resulting in sustained business expansion.Recognized for outstanding performance as Salesman of the Quarter (Q2 2023) for exceptional revenue growth and account development. Show less