Tracie McLaughlin

Experience

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  Weismann Equity Company

  May 1996 - Nov 1997

  Marketing & Advertising Director
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  Motorsport Marketing

  Nov 1997 - Apr 1998

  Sales Director
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  SCG, Inc.

  Apr 1998 - Jan 2002

  Associate Publisher & Sales Director - The Ritz-Carlton Magazine
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  Manifest

  Jan 2002 - Feb 2016

  Publisher - The Ritz-Carlton Magazine, Weddings by The Ritz-Carlton, JWM & Arrive (Amtrak)

  ★ Managed the full publication lifecycle for several high-profile magazines, integrating traditional print with cutting-edge digital and video advertising to cater to an affluent clientele.★ Utilized advanced CRM systems to enhance account management and achieve sustained annual revenues of $6.5 million, with a readership of 4.5 million per issue.★ Led the strategic overhaul and market repositioning of Amtrak's Arrive magazine, doubling its revenue post-relaunch by optimizing editorial content and targeting strategies.★ Established the Luxury Advertising Network, growing it into a significant force in the luxury advertising market with a CRM database of 28,000 contacts within five years. Show less

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  Pace Communications

  Feb 2016 - Sept 2019

  VP of Sales and Marketing | Publisher – The Ritz-Carlton and Four Seasons Magazine

  ★ Directed sales and marketing operations for two prestigious luxury travel publications, achieving a tenfold revenue increase through strategic digital enhancements and multimedia content integration.★ Negotiated and secured high-profile international contracts, expanding the luxury market presence and boosting net advertising sales to exceed $11 million within three years.★ Fostered and maintained stakeholder relationships, ensuring promotional activities and editorial content were aligned with The Ritz-Carlton and Four Seasons brand standards.★ Championed the development of compelling sales and marketing materials, which played a crucial role in securing high-value residential sponsorships and themed editorial initiatives, diversifying and strengthening the publications’ revenue streams. Show less

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  TLM Lux, LLC

  Sept 2019 - now

  Owner & Consultant

  ★ Architected and executed visionary marketing strategies, boosting cross-platform advertising sales and securing long-term commitments from top-tier accounts through innovative community and media relations initiatives.★ Spearheaded the design and implementation of integrated brand strategies, producing engaging multi-media content that resonated with diverse client objectives and project timelines.★ Crafted and delivered presentations that reinforced trust with senior leadership, driving stable revenue growth through precisely targeted sponsorships and promotions.★ Built and led a dynamic sales team, emphasizing skill enhancement and operational optimization to meet a wide array of client demands across various channels. Show less