Samantha Noone

Experience

• 

  Superette

  Jan 2017 - Feb 2018

  Stock Controller

  Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.

• 

  Criffel Holdings Ltd

  Mar 2018 - Aug 2021

  My role at Criffel Holdings, a tourism/agri tourism/event venue/deer farming business, was as varied as the six businesses comprised under its umbrella. My core responsibility was to ensure a consistent high-level customer experience across key digital touchpoints and top performance across all digital platforms for Criffel Station (deer farm/tourism business), Criffel Station Woolshed (wedding and events business), Ahika Journeys (boutique tourism business) and Crossfire (tourism business) brands.Key Responsibilities• Ongoing design, management, and maintenance of company websites.• Content creation for websites, social channels, email and marketing campaigns, and blog.• Content schedule strategy and creation for all social channels and blogs• Execute SEO functions to facilitate development and implementation of successful on-page and off-page SEO strategies to increase brand awareness and engagement.• Develop and oversee execution of social media and digital marketing strategies. Achieving initiatives through building network of social media influencers and developing creative digital content and unique campaigns.• Provide detailed monthly and quarterly reports on performance tracking across digital channels and touchpoints. Show less Key Responsibilities• Collaborated with external marketing agency to execute, implement and manage marketing activities across complex tourism advertising channels – digital, social, experiential, regional tourism placements.• Oversaw and implemented social media and digital marketing strategy to increase brand exposure and audience engagement (including organic and paid).• Provided detailed reports analyzing key performance indicators monthly, applying data analytics to drive future strategic planning.• Modified existing software systems to enhance performance and improve efficiency. At times investigating and implementing new systems to streamline day to day operations and overall management. Show less

  • Digital Marketing Manager

    Jan 2021 - Aug 2021

  • Marketing & Office Co-ordinator

    Mar 2018 - Dec 2020
• 

  Scribble & Seek

  Jan 2020 - Jan 2021

  Digital Marketing Specialist

  This was my ‘side-hustle' working as a partner to my colleague who started and ran Scribble & Seek – a website and social media business. I provided all digital development aspects of the business.Key Responsibilities• Interfacing with clients to discuss budget allocation to determine project scope. Informed by prior analysis of business requirements, including evaluation of systems specifications for client websites.• Designing websites and ecommerce platforms for multiple clients using Squarespace, Wix, WordPress and Shopify.• Created and produced marketing collateral for print and digital needs using Canva and various Abode products.• Develop and implement strategic social media marketing plans including content creation for Facebook, Instagram and emerging social platforms to engage current followers and acquire new followers.• Measuring and reporting on digital performance, including insights and comparison of results against goals to identify strengths and weaknesses. Show less