Anatoliy Lashkul

Experience

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  Sport-Marketing Ukraine

  May 2016 - Aug 2016

  Internet Marketer

  • Wrote articles for the marketing components of Sport-Marketing Ukraine.• Updated Organization’s social media (Facebook, Tweeter, Pinterest, Instagram)• Researched information on Ukrainian athletes for the program of Sport-Marketing Ukraine.

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  Pro Student

  Sept 2016 - Jun 2018

  Recruiting Specialist

  • Founded ProStudent, a college tennis recruiting and consulting agency, connecting international junior tennis players with American colleges and universities.• Successfully placed over 30 Dutch, Ukrainian, and Russian tennis players in U.S. colleges on athletic scholarships across NCAA D1, D2, and NAIA divisions.• Built relationships and negotiated scholarship offers with American college tennis coaches, acting as a liaison between players and coaches.• Crafted compelling player resumes and introductory emails, effectively presenting each athlete's strengths and achievements.• Conducted in-person sales meetings, promoting ProStudent's services to clients and their families.• Developed an automated recruit resume distribution system, increasing reach and visibility by distributing player resumes to over 30,000 college coaches.• Established ProStudent as a recognized and trusted name in the college tennis recruiting industry, delivering cost-effective and personalized services. Show less

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  MatchPoint NYC

  Jun 2017 - Sept 2017

  Tennis Professional

  • Coached over 50 clients of various ages and skill levels in both one-on-one sessions and group lessons.• Worked an average of 7 hours per day, 6 days a week, for a duration of three months.

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  Joint Device

  Nov 2017 - Dec 2021

  Co-Founder & CMO

  • Co-Founded an electronic cigarettes brand with over 500 retail points of sale in Ukraine.• Conducted extensive Eastern Europe e-cigarette market research, resulting in the successful launch and expansion of the Joint Device brand.• Utilized consumer demand data, competitor products, and market trends to develop innovative product designs, specifications, packaging, and sourcing strategies.• Spearheaded R&D and unique pod and battery design with double air inflow technology, culminating in the launch of 35 distinctive products.• Crafted and executed a comprehensive marketing strategy, including SMM marketing, email/SMS/chatbot marketing, loyalty programs, POS marketing, visual ads, Instagram, TikTok, and YouTube influencer collaborations.• Established and maintained a robust sales network, managing DTC, Marketplace, and retail channels.• Demonstrated expertise in customer retention and loyalty programs, driving growth and maintaining a dedicated customer base of over 3,000 individuals.• Successfully achieved organic social media growth, reaching 10,000 Instagram followers through influencer collaborations and cross-marketing efforts. Show less

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  Cole Haan

  Jan 2021 - Dec 2021

  Head Of Marketing in Ukraine

  • Successfully led the launch and development of Cole Haan brand in the Ukrainian market, leveraging local consumer insights for optimal product offerings, pricing, and positioning.• Utilized local consumer insights and demand analysis to introduce appropriate products, pricing, positioning, and promotion for the Cole Haan brand in Ukraine.• Managed the launch of both a DTC online store and a physical brand store, ensuring alignment with the Cole Haan brand DNA and creative direction.• Conducted regular meetings with company managers to review business health, address challenges, and propose solutions, while providing ongoing training to ensure high-performance standards across the team.• Held monthly presentations with Cole Haan's head office, sharing detailed business performance data and local market insights to drive suitable new product development.• Participated in conventions and conferences, creating engaging presentations, and providing insightful post-event analysis to drive continuous improvement. Show less

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  Self-employed

  Jan 2022 - Feb 2023

  Private Label Brand Founder

  • Founded a private label brand specializing in product launches on Amazon.com, based on customer needs in the USA in the sporting goods market.• Utilized consumer data, competitor analysis, and market trends to design, source, and launch new evergreen products.• Conducted extensive A/B split testing during all design and development stages, minimizing risks associated with new product launches by gauging customer demand and uncovering opportunities before production.• Created SOPs for internal business processes and integrated management tools to delegate tasks to the team.• Monitored competitors' existing and new products, identified emerging market trends, and explored potential opportunities.• Developed and executed promotional plans based on financial forecasts, ensuring alignment with category objectives such as net sales, margins, and market share. Show less