Yuquan (Michael) Chen

Experience

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  PGi

  Jan 2003 - May 2009

  Owner

  A small business of my own, sourcing, import and export water treatment equipment.Project management, procurement for General Motors in China for their newly designed engines.

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  Navitas

  May 2009 - Jul 2016

  Responsible for the marketing and recruitment of Curtin College Perth, Curtin Sydney and Curtin Singapore in China Mainland/Hong Kong/Macau/Taiwan/Korea/Japan and Mongolia.Manage one Deputy Senior Marketing Manager in Shanghai and 2 regional marketing managers in Beijing and Guangzhou.Set targets, FY budgets based on analysis of tracking record from CRM system. Work with and guide the team in terms of strategies, sales tools and key account relationship management. Negotiate targets, incentives and all format of marketing support with senior management in key agents, include: tiered bonus system, workshops/demo-classes/famtirps/retreats, follow up with agents and make sure they deliver what we agreed.Develop training and counseling tools for both source country team and agents. Show less

  • Marketing Manager - Greater China and North Asia - Australian University Pathway Programs

    Feb 2015 - Jul 2016

  • Senior Marketing Manager of Curtin Singapore - Australian University Pathway Programs

    Jul 2013 - Feb 2015

  • Senior Marketing Manager of Australia Programs and Curtin Singapore

    Nov 2012 - Jul 2013

  • Senior Marketing Manager of Australia Programs - Australian University Pathway Programs

    Dec 2011 - Nov 2012

  • Regional Marketing Manager of Australia Programs - Australian University Pathway Programs

    May 2011 - Dec 2011

  • Marketing Officer of SIBT and Macquarie City Campus - Australian University Pathway and Direct Entry

    May 2009 - May 2011
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  INTO University Partnerships

  Jul 2016 - Feb 2018

  Senior US Project Manager (Greater China) - US University Pathway Programs
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  Quad Learning Inc

  Feb 2018 - Apr 2019

  China Country Director - US University Undergraduate + Pathway Recruitment

  · Responsible for the hiring of regional team members include marketing and admission people.· Identify potential agents, negotiate targets, incentives scheme, and sign contracts.· The budget setting, expenses review, and approvals.· Work closely with international schools and arrange in school activities to attract cohorts of students.· Work closely with affiliated community colleges and University of Arizona Faculties and international admission department on recruitment strategies and materials.· Report to VP Global Recruitment based in Hong Kong.· 33% growth in mainland China market in 2018. Show less

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  A-Star-Education Holdings Pte Ltd

  Apr 2019 - Nov 2019

  China Country Director - UK High-School, US University Summer Program

  · Re-organized and optimized the recruitment process of the UK programs.· Eliminated bribery and fraudulent practices by establishing healthier/transparent recruitment partnerships.· Met and exceeded 2019 targets without compromising business ethics.

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  Summer Discovery

  Jul 2019 - Nov 2023

  Country Director - University Summer Program

  · Built Summer Discovery China entry and growth strategy based on product value proposition and SWOT analysis.· Established Summer Discovery Chinese WFOE in collaboration with law firm.· Created Summer Discovery social media presence and relevant strategies.· Established partnership with key local partners incl. agents and schools.· Co-development of online programs during pandemic and met online recruitment targets.· Met and exceeded 2022 expectation while China was still under international travel restrictions. Show less

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  Public US Institutions

  Feb 2023 - Aug 2024

  Independent Consultant for US institutions

  · Reevaluate institution’s value proposition in the post pandemic era to guide recruitment strategies.· Evaluate and define Social Media strategies to best explore direct students’ engagement opportunities using popular Chinese platforms.· Lower the cost of students’ acquisition by penetrating new recruitment channels.

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  AISL Harrow Schools

  Aug 2024 - now

  Head of Marketing and Admissions

  As the Head of Marketing & Admissions, a member of the Senior Leadership Team, I play arole in the strategic direction of the school, ensuring that enrollment targets are met, a healthynationality balance maintained, and a consistent brand identity and strong message presented.