Adrienne Borges

Experience

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  Sobeys

  Sept 2011 - Dec 2012

  Customer Service Representative

  -Serving people at the grocery store in a friendly and positive manner-Managing money, memorizing produce codes, assisting customers in the store-Prepared fresh salads and fruit trays for sale-Coded and dated fresh products, as well as isolated expired products

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  Adrienne Borges

  Mar 2012 - Jun 2015

  Musician and Performer

  While Adrienne was working and studying, she realized she wanted to dedicate some time to her passion for music. As a budding cover artist that would create her own covers of contemporary and classic rock songs, (piano, guitar, and vocals), Adrienne booked a weekly gig at a hotel restaurant bar in Toronto where she would perform for 4 hours a night to anyone and everyone. She also did spontaneous gigs, performing as an event musician at pubs and conference centers, and she even initiated a concert within her community to raise funds for the charity Sleeping Children Around the World, donating survival kits to children in India. Show less

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  Performing Arts Center

  Sept 2012 - Feb 2016

  Front of House

  Positions: Bartender, Bar Sales, Merchandise, Ticket Taker, Usher

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  Rogers Communications

  Jun 2015 - Dec 2018

  Retail Sales Associate & Manager on Duty

  -Engaged with customers in both B2B and B2C roles, quickly learning the telecommunications industry and becoming a Subject Matter Expert and Manager on Duty. Learned to deal with confrontational and irate customers when such situations escalated.-Lead the onboarding and training of new team members, as well as the management of activities on the floor, effectively enhancing the customer experience while professionally embodying the values of the organization.-Managed inventory and cash flow responsibilities for the store, and supported the team in achieving both individual and collective performance targets as established by the company. Show less

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  Virox Technologies Inc.

  Mar 2019 - Mar 2022

  Lead strategic business development efforts across 2 key segments with an 8 product portfolio.-Revenue Generation: Successfully developing and leading strategic strategic partnerships with key stakeholders including channel sales teams and corporate and partner organizations, to drive significant sales growth in a hunter role, in addition to the negotiation and management of partnership contracts.-Distribution Optimization: Managing key relationships with a 1200+ salesforce across multiple tiers of distribution, including prospecting, funnel strategy, inventory management, channel incentives, and sales rep training & engagement.-Sales Strategy: Lead cross-departmental teams in the development and execution of strategic initiatives to drive new business growth, including end-user promotions, corporate marketing campaigns, and content creation & optimization for digital & print resources.-Internal: Developing the business unit strategic plan and budget, and assisting with unit forecasting process. Communication of business activities to the Executive Leadership through presentations, funnel updates, and report & dashboard creation. Show less -Account Management: Developed a process for managing all aspects of corporate relationships, and acted as a value added resource to support education, trial, onboarding, and adoption across various corporate veterinary networks (400+ locations).-Channel Management: Lead the complete ideation, execution and post-mortem of channel incentive programs with the cross-functional team, directly impacting a 200%+ lift in sales during strategic promotional efforts. Developed a process for managing end-user promotions for all stakeholders, as well as for managing corporate & partnership-level rebate programs.-Subject Matter Expert: Creatively developed and executed all product- and industry-related training sessions across the entire customer base and a 1200+ sales force, driving engagement and leveraging experiences to further identify opportunities for marketing, such as validating product use-cases with end-users, or highlighting key value drivers to support sales rep conversations. Show less -Built the Customer Success department into a data-driven hub to support Marketing, Business Development & Product strategies across the organization, and to strengthen the Voice of the Customer within the organization.-Identified an opportunity to improve customer experience while redirecting internal efforts towards more meaningful contribution, using technology and Subject Matter Expertise to develop and execute an extensive SEO-optimized knowledge base of 75+ technical support blogs, website chatbot, customer workflows, and NPS and satisfaction surveys.-Developed strong data analysis and reporting skills to communicate actionable insights and fuel strategic planning efforts for the broader company, with a central focus on the customer experience. Show less

  • Strategic Account Executive- Shelter and Pet Services

    Jun 2021 - Mar 2022

  • Partner Engagement Specialist, Animal Heath

    Jan 2020 - Jun 2021

  • Customer Success Coordinator

    Mar 2019 - Jan 2020
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  Square

  Apr 2022 - Apr 2024

  Account Executive

  Consulting with small to medium sized business owners to identify a fit for partnering with Square’s ecosystem- which includes SaaS products, payment processing, capital loans, and partner integrations. Ownership of the complete sales cycle from Discovery through to Close, and comprehensive of both inbound and outbound business development. Role highlights:-Identified a gap and developed an effective solution for process enhancement around contract negotiation and strategic positioning of solutions to maximize value for the client and profit for the company, now adapted by the broader Canadian sales team.-Providing ongoing mentorship to new members onboarding to the team, and being a constant cheerleader to boost team morale-Embracing consultative selling methods while pioneering new ways for the team to pitch Square's service offerings, resulting in higher win rates of complex solutions (payments, software, ecommerce, loans)Quota achievements:Q2 2022: 89% (on ramp)Q3 2022: 120% (highest SaaS attach for Inside Sales in CA @ 48%, #3 in North America)Q4 2022: 102% (highest SaaS attach for Inside Sales in CA @ 62%)Q1 2023: 67% (amidst 52% quota increase QoQ); (second highest win rate in CA Sales at 63%)Q2 2023: 80% (amidst another 29% quota increase QoQ); (highest SaaS attach for Inside Sales in CA at 55%)Q3 2023: 130% (#3 in Canada Sales in attainment for the quarter; 35% of business closed from outbound)Q4 2023: 81% (#4 in North America Inside Sales for pipe build; #1 in Canada Inside Sales for business closed on contract; increased average deal size 250% QoQ by focusing on upmarket deals and controlled outbound efforts)<2023: #4 in Canada Sales in attainment for the year @ 88%> Show less

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  Salesforce

  Apr 2024 - now

  Account Executive | Healthcare & Life Sciences, GRB