Sultan Arif

Experience

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  Zoonami

  Sept 2002 - Jan 2004

  Business Administrator

  Responsible for both business and communication functions. Created new processes for client management, accounting and purchasing functions.

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  Forty-Twenty.co.uk

  Jan 2004 - Mar 2005

  Marketing Executive

  Focused on maximizing traffic and sales through highly targeted integrated marketing campaigns. Marketing took place through email, print and the web. I was responsible for both copywriting and creation of artwork for emails, web pages, leaflets and a printed catalogue.Overall, my time at the helm of marketing at company saw an increase of 47% increase in visits to the website.

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  Seymour Limited

  Mar 2005 - Jun 2006

  Marketing Analyst

  Responsibilities centred on liaising with publishers and retailers to create and implement marketing strategies. I managed the circulation of all the magazines in my portfolio by organizing sales data, promotional information and print-runs.Also worked as a three person project team, to research work which led to implementing new Standard Operation Procedures which resulted in company-wide cost savings and efficiencies.

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  Incisive Media

  Jul 2006 - Apr 2009

  Senior Circulation Executive, Marketing

  Role focused on maximizing subscriptions and database expansion through highly targeted segmentation and in-depth analytical work. Marketing took place through email, print, the web and social. Responsible for both copy writing and creation of artwork. This role also entailed circulation management, monitoring ROI and budgets against targets and objectives.

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  ALTIA Central

  Apr 2009 - Apr 2010

  English Teacher / Web Editor

  Spent a year working as a teacher to fulfil an ambition to live in Japan. This experience underlined to me that all teachers are heroes and they all have my eternal respect.Also worked as a part-time web editor/webmaster for Altia.

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  Incisive Media

  Apr 2010 - Oct 2010

  Audience Development Consultant (Freelance), Marketing

  Responsible for a major in-depth statistical analysis of websites, emails and digital publishing platforms.Contributed to projects related to SEO, the company CMS and maximizing the engagement of potential readers.

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  Eurekahedge (a subsidiary of Mizuho Corporate Bank)

  Oct 2010 - Nov 2012

  Head of Marketing & Communications

  Directly managed the marketing, lead generation and editorial teams.Responsible for overall global brand marketing, paid search, SEO, affiliate marketing and social media marketing. Directed the sponsorship marketing, event marketing and operations of the annual Asian Hedge Fund Awards.Also handled Singapore-based marketing for Mizuho Alternate Assets.

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  Jones Lang LaSalle

  Nov 2012 - Apr 2013

  Senior Marketing Manager, Strategic Sales Services, Corporate Solutions, APAC (Contract role)

  Project managed operations and marketing of the 2013 edition of the ‘Global Corporate Real Estate Trends’, a major bi-annual report reporting on the patterns and trends within the world of corporate real estate. Also worked on marketing projects for whitepapers and events.

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  Epsilon

  May 2013 - May 2017

  Strategic Consultant, Marketing Strategy & Insights, APAC

  Worked with a plethora of companies' on digital marketing strategy, SEO, paid search, email marketing, social marketing, WeChat strategy, departmental auditing, process mapping, CRM, SaaS, PaaS, loyalty, web analytics, segmentation, marketing audits, reporting, playbooks and pilot programs. Offline projects included O2O, print and experiential.Managed projects for Dell APJ, QVC Japan, J&J China, P&G, Prudential Singapore, The Economist APAC, American Express Japan, SK Planet, Nikkei, Bank Mandiri, Shangri-La Hotels, NFL China, Pfizer China, PayPal, Protea Japan and Thermo Fisher Scientific Japan. Show less

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  Long Neck Marketing

  Sept 2014 - May 2018

  Co-Founder/Director, Marketing Strategy & Insights

  Led and oversaw projects within the APJ region, with particular emphasis on helping start-ups within the world of finance and blockchain, medium-sized companies within technology and hospitality, as well as larger agencies with analytics based projects.

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  MetLife

  Jun 2018 - Sept 2019

  Analytics Director, Regional Marketing (Contract role)

  Regional digital analytics. Evangelising and facilitating migrations to the Adobe Marketing Cloud (Adobe Analytics and AEM). Reporting and insight on SEO, PPC, display, test-and-learn, and user journey analysis (using Adobe Analytics, BrightEdge, Adobe Target). Led D2C projects in the region, which included CRM implementation, training and e-commerce.

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  Wowoo Exchange Singapore

  Nov 2019 - Jul 2020

  Head of Marketing

  Regional role, primary focus on Singapore, secondary markets: Indonesia, Vietnam. Created department systems and processes from the ground up for scalable marketingcampaigns; compliance heavy tilt to meet Monetary Authority of Singapore’s licencing standards.Completed team restructure, department processes, website redesign (unlaunched), new brand guidelines before company’s funding was lost. Oversaw team on all aspects of the marketing mix across SEO, PPC, Test & Learn, analytics, social, partner programs.(Company ceased operations due to loss of investors) Show less

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  DappRadar

  Jan 2021 - now

  Director, Partnerships, Sales & Monetization

  Blockchain, NFTs, DeFi, cryptocurrency, dapps, other SEO friendly buzz words... My team is responsible for all aspects of partnerships, advertising and monetization at DappRadar.