Experience

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  Caesars entertainment

  May 2010 - Jul 2010

  Media relations intern

  Established and maintained positive working relationships with members of the media, keeping them apprised of recent news, information about players, and tournament results. Prepared resource materials for reporters. Informed members of the media about tournament policies and enforced those policies when necessary. Wrote and edited copy for the WSOP.com website. Coordinated with staff and members of the media to create a professional and knowledgeable relationship between WSOP, players, media, and public. Show less

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  Lola red

  Sept 2010 - May 2011

  Publicity intern

  Organized, coordinated and executed media relations and social media campaigns for a variety of retail clients. Work included creating and deliver branding and key messaging guides, spokesperson training, media list creation and maintenance, ROI and robust KPI reporting, and establishing and maintaining positive media relationships to garner meaningful coverage.

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  Padilla

  Jun 2011 - Sept 2012

  Assistant account executive

  Fostered strong client relationships as the day-to-day strategic contact for six Rockwell Automation business units, focused on building comprehensive strategic communication strategies and executing media and analyst relations, advertising, social media and event support. Developed materials used for internal and external communications, including: press releases, marketing sell sheets, media materials, bylines, case studies and web content. Maintained strong relationships with key publications to garner more than 150 media clips per quarter. Coordinated awards and global speaking opportunities for executives and subject matter experts, including: logistics management, presentation development and speaker preparation.I also took a broad role in assisting with the management of global media relations activities for the annual Automation Fair event which attracts more than 85 editors and 14,500 attendees. Overall management included coordinating and scheduling media interviews with company executives and subject matter experts, developing written and multimedia content and promoting materials via an online pressroom and company social media channels. Show less

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  Life time inc.

  Oct 2012 - Nov 2021

  Senior manager, public relations

  Led a strong team of media relations specialists and agencies to create and execute strategic communications and public relations plans that grew Life Time’s share of coverage year over year consistently. Fostered a team of dedicated communicators that were empowered and driven to achieve, overseeing local, regional and national media relations practices across Life Time’s 150+ destinations in 39 major markets and 29 states. Managed complex crisis situations and communications to ensure minimal brand impact. Core accomplishments across tenure include: directing the planning and execution of Life Time’s largest new class launch in company history, resulting in more than 250 media placements with more than 54M impressions, spearheading annual New Year's PR campaign and generating more than 100 hours of TV time in January 2021, managing a complex network of regional and national PR agencies to support, working across multiple business units to mine for story angles and ensure alignment of communications strategies with national brand, developing detailed media spokesperson training program including company key messages and talking points, and creating, implementing and overseeing daily, weekly and monthly reports for executives and business owners to better show earned media results and ROI.Promoted from PR Coordinator to PR Specialist and PR Specialist to PR Manager and Sr. Manager throughout tenure. Show less

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  Pros

  Nov 2021 - now

  Built out new industry marketing function within our Travel business to better support industry-specific context, develop and execute ABM strategies and campaigns, and deliver targeted, on-brand content to support the GTM motion. Strategic lead for global PR program, managing three agencies to drive consistent media coverage to build PROS point of view and brand awareness in key market segments. Delivered consistent growth in coverage and reach throughout tenure in role.

  • Senior Manager, Industry Marketing

    Mar 2024 - now

  • Manager, Industry Marketing

    Apr 2023 - Feb 2024

  • Senior Public Relations Manager

    Nov 2021 - Mar 2023