
Timeline
About me
Gaming & Growth Enthusiast | UA Expert | Gaming Entrepreneur | Certified Success Coach | Professional Trainer | Startup Mentor | Award Winning Speaker | Passionate Learner
Education

Govt saleem model high school
1998 - 2000S.s.c matric science
Jamia liaqtia
1996 - 1998Dars nizami islamic
Jamia liaqtia
1995 - 1996Hifz e quran islamic studies%2C%20Lahore.webp)
Government college university (gcu), lahore
2002 - 2006Bachelors general science
University of engineering and technology, lahore
2011 - 2016Executive mba
University of engineering and technology, lahore
2010 - 2010Cep managing people for high performance
University of the punjab
2008 - 2008Bachelors arts%2C%20Lahore.webp)
Government college university (gcu), lahore
2000 - 2002Inter g. science
Experience

Isol
Feb 2003 - Nov 2004Services training professional (inbound & outbound)First job as CSR in contact center. Selling International campaigns and training services to the staff for better services and solutions to outbound and inbound services.Major responsibilities:• Service Calls for Inbound services of Int. Campaigns• Cold Calling to Canada, UK and US campaigns for sales• Training CSRs for onboarding and developing people’s excellence • Development of sales system

Citi
Jan 2005 - Dec 2006Customer services & salesProfessional sale services facing the challenges of sales. Developing a sound sale system with excellent customer service and customer service excellence.Major responsibilities:• Sales of Credit Cards• Development of sales system

Mobile zone
Jan 2007 - Dec 2008Customer service professionalWith an attitude towards excellent customer services, I have gained considerable knowledge towards the process involved in customer satisfaction. I have served at my present position with diligence and dedication bearing the following responsibilities.• Dealing walk in customers• Handling complaints regarding their Cell Phones• Maintenance of their cell phone • Handling complaints regarding software and hardware issues • Building Rapports with customers• Delivering their Cell Phones. • Handling Non Warranty sets building audit Show less

Ufone ptml
Dec 2008 - Jan 2011Consumer services profesionalWorking in a great institution with a positive attitude towards excellent customer services to avail high service level . Major Responsibilities: Dealing Customers on CallHandling Complaints regarding servicesProviding online resolutionsOutbound services

Ags (asid group of services)
May 2010 - nowFounderA Consulting institution providing consultancy solutions career counseling and personal development. A training and learning Institution providing excellent training and counseling services for the improvement and betterment of society.• A Consulting institution providing consultancy solutions career counseling and personal development.• Startup & Acceleration programs for Gaming Studios • A training and learning Institution providing excellent training and counseling services for the improvement and betterment of society.• Social Media Consultancy including policy design, implementation, and activation.• Professional training for employees and management for the development of a healthy workplace environment• Trainings included:o Leadershipo Employee Retentiono Developmento High-performance management o Motivationo Business Consultancy (Startups-Mid level)• Current and Past Clients Servedo TEVTA (Staff Training throughout Punjab for 21st Century Teaching) 2021o Digi Web Summito TEVTA (Staff Development Program)- 2019o AISEM o E-Library – PITB o Akhuwato Pronto Promoo IAS PU Show less

Coffee shop gurus
Jan 2011 - Jan 2015Director cr - co founder• Co-founded the start-up• Branding • Digital Media Services for Brands and Start-ups• In house training and development Sessions• Developing entrepreneurial eco system in Pakistan• Professional consultancy for social media• Brand Activation using Social Mediums• Policy Designing of Social Media Marketing• Customized Training programs in Various Institutions.• Forums for learning and awareness. • Official website www.coffeeshopgurus.com

University of management and technology - umt
May 2015 - Mar 2016International & domestic marketing and outreachInternational Business Conference & Exhibition- IBCE 2016 a project of UMT at Lahore Expo Center where hundreds of businesses, multinationals, foreign investors, exhibitors, manufacturers, entrepreneurs, CEOs, and academicians from China, Europe, Middle East, Korea, Malaysia, UAE, and Turkey are converging on the most anticipated forum of the year. • Planned and executed complete Social Media Campaign successfully• Designed Complete front-end marketing plan• Professional correspondence and communication with targeted prospects were done successfully• A planned and executable work plan was introduced • Conference plan and its execution were assisted effectively• International institutions and MNCs were actively engaged.• Assisted in Start-up completion regarding design, plan, and execution Show less

Air link communication ltd
Mar 2016 - Sept 2017Services & trainings samsungOfficial Partner of Samsung for mobile distribution and Warranty Claim services. • Headed the service center and Staff at PCSP.• Looked over nationwide customer services for Samsung• Complete design and execution of service manuals and trainings.• Planned and executable work plan was introduced • SOP and KPI system introduced.• Daily service tracking performance evaluation system formed.• Liaison with Samsung MENA team and Country head• State of the art Customer Service Standards met with a commitment to excellence.• Warranty policies and procedures developed and executed superbly. Show less

Mizo studio
Mar 2020 - Mar 2022Abm & data scientist• Weekly analysis on Data of 200+ games.• Worked on Global Store Publishing (Including Publishing on Chinese Store)• Work plan for updates and New Games• Portfolio Management & Compete Analysis (5 studios)• Competitor Analysis (Installs + Market Position) • ASO • Working with Dev, Design & QA for Completion of projects• Idea Generation for updates and New Game Design• Employee retention and development plan initiated• Organizational Development and workplace enhancement plans implemented • Awarded Top Performer of the 3rd Quarter 2021 Show less

Stardust solutions
Feb 2022 - Sept 2022Chief transformation officerGame Development | Financial & Business Consultancy | App Development | Digital Agency | Web & Software Development• Induction of new Games as per market and store analysis• In Depth category analysis Google & iOS• Store Update strategy and plan for improvement in Games• New Campaign Design and Implementation• Optimization of ad campaigns• Worked on quality enhancement (QA & QC) • Android, iOS & Chinese Store publication plan and execution• Revamp of Organizational Structure• Executed result-oriented strategies for Developing Organization• HR System reconstruction• Gaming Studio SOP’s and KPI’s implemented• Training of Production team (Marketing, Design and Development Teams)• Global Collaboration with Game developers and publishers• Complete Store Setup SOP and Plan• Research and Data work on Gaming Market and Competitors Analysis• Training of Marketing Team and Talent management Show less

Ingenious concepts
Sept 2022 - Sept 2023Svp gaming• Weekly analysis of Data from 100+ games• Worked on revamping iOS & Google Play Stores•Worked on Agile Methodology and its Implementation• Portfolio Management & Competitor Analysis• Competitor Analysis (Installs + Market Position) • Team Management & Trainings • Working with Dev, Design & QA for Completion of projects• Idea Generation for updates and New Game Design• Worked on International Client Services (GameIt)• Organizational Development and workplace enhancement plans implemented • Google partnership for tROAS• Induction in Google App Growth Program 2023• Ads Campaign working (Generation, Implementation & Reporting) Show less

Ozilabs
Aug 2023 - Dec 2023Head of marketing department• New Campaign Design and Implementation• Optimization of ad campaigns• Competitor Analysis (Installs + Market Position) • Working with Dev, Design & QA for Completion of projects• Idea Generation for updates and New Game Design• Organizational Development and workplace enhancement plans implemented • Ads Campaign working (Generation, Implementation & Reporting)• Executed result-oriented strategies of Developing Organization• Complete Store Setup SOP and Plan• Research and Data work on Gaming Market and Competitors Analysis Organize acquisition marketing campaigns across multiple channels and manage relationships with external partners• Monitored campaign performance indicators to identify profitable ones• Optimized marketing assets such as videos, images, texts, and test them to identify the most effective ones for different campaigns• Optimize product presentation pages in online stores (such as Steam or the App Store)• Identify target users based on their profiles• Redirect acquired users to new products (cross-promotion)• Analyzing A/B tests• Key performance indicators (Lifetime Value, Cost per Install, eCPM, etc.)• Programmatic marketing and associated concepts (SSP, DSP, RTB, DMP, etc.)• Primary free and paid acquisition channels (ASO, interstitial videos, cross-promotion, pre-roll video, SEA, etc.) and their characteristics• Industry trends and how to position oneself in relation to them Show less

Ceptrum
Feb 2024 - nowChief operating officer
Licenses & Certifications

E-commerce
Volunteer Experience
NVM
Issued by Pak Army on Dec 2005
Associated with Muhammad Asid
Languages
- urUrdu
- enEnglish
- arArabic
- puPunjabi
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