Elena Strelkova

Elena strelkova

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location of Elena StrelkovaRussia
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  • Timeline

    Sept 2000 - Dec 2007

    Marketing Director

    Documentum Services
    Moscow, Russian Federation
    Jan 2008 - Apr 2011

    Regional Marketing Manager, IIG, EMC Russia & CIS

    Dell Technologies
    Feb 2013 - Mar 2014

    Senior Marketing Manager and PR Lead

    Dell Technologies
    Moscow, Russian Federation
    May 2014 - May 2017

    Marketing Manager and PR Lead, Russia, Ukraine, Belorussia

    Trend Micro
    May 2017 - Oct 2022

    Marketing Director

    TerraLink
  • About me

    CMO │ Marketing Director I Tech I B2B

  • Education

    • Московский государственный технический университет им. н.э. баумана (мгту)

      -
      Computer sciences
  • Experience

    • Documentum services

      Sept 2000 - Dec 2007

      Marketing Director at Documentum Services - Documentum, Inc. partner (2000-2004), EMC partner (2004-2007). Joined EMC through the acquisition of Documentum Services by EMC in 2007. Leading the multi-geographical marketing team (Russia, Ukraine, Kazakhstan). Covering the multi-country region - Russia and CIS. - Marketing strategy, planning & execution - Marketing events and Lead Development - PR/AR- Email Marketing, web presence- Advertising- Marketing content creation- Content translation and localisation- Collaterals design and printing Show less

      • Marketing Director

        Oct 2003 - Dec 2007
      • Marketing Manager

        Sept 2000 - Oct 2003
    • Dell technologies

      Jan 2008 - Apr 2011
      Regional marketing manager, iig, emc russia & cis

      Leading Marketing and PR for Information Intelligence Group (former Documentum) at EMC Russia and CIS. Team Lead for Russian IIG Marketing Team, reporting to IIG EMEA Marketing Director.- Regional Marketing planning and execution- Marketing Programme and Campaign management- Demand generation and lead development- Marketing events- PR lead and mass media spoken person- Web-site management- Social Media marketing- Field Marketing Team Management- Budget and Financial Management- Agency Management Show less

    • Dell technologies

      Feb 2013 - Mar 2014

      Leading Marketing and PR for Russia and CIS countries. Team Lead for the Russian marketing team, reported to VP of Marketing EMEA. Member of EMEA Marketing Leadership Team.- Regional Marketing Strategy Development - Integrated Marketing Planning, Execution and Reporting- Direct and Channel Marketing - Demand Generation and Campaign Execution- Digital, Web and Inbound Marketing- Regional PR and Communication Planning & Execution- Field Marketing Team Management- Budget & Financial Management- Agency Management Show less

      • Senior Marketing Manager and PR Lead

        Apr 2011 - Mar 2014
      • Acting Country Marketing & PR Lead

        Feb 2013 - Oct 2013
    • Trend micro

      May 2014 - May 2017
      Marketing manager and pr lead, russia, ukraine, belorussia

      Marketing Manager and PR Lead for Russia, Ukraine, Belorussia.- Marketing Planning and Execution- Demand Generation and Lead Development- PR and Social Media Planning and Execution- Channel Marketing and Partner Enablement - Digital, Web and Inbound Marketing- Financial Management and Budget- Agency Management

    • Terralink

      May 2017 - Oct 2022
      Marketing director

      The high-qualified B2B marketing director with in-depth marketing experience and a passion for digital technologies. Work closely with different teams to ensure consistency through all digital and non-digital marketing channels, and driving marketing efforts to achieve the company business objectives.Responsibilities:- Develop GTM and set up marketing KPIs for different business directions- Build a digital marketing strategy- Manage all marketing channels to ensure brand consistency- Stay up-to-date with digital technology developments and implement new digital marketing tools - Oversee content creating and websites developing- Manage the marketing team and tracking KPI achievement- Drive marketing automation and track lead generation funnel- Run Account Based Marketing Show less

  • Licenses & Certifications

    • Agile marketing master class

      University of business agility
      Mar 2019
    • Agile marketing foundations

      Linkedin
      Nov 2019
      View certificate certificate
    • Effective account-based marketing

      Siriusdecisions
      Dec 2012
    • Digital advertising certified

      Hubspot academy
      Feb 2021
    • Inbound marketing certified

      Hubspot academy
      Sept 2020
    • Foundations of b-to-b social media

      Siriusdecisions
      Sept 2013
    • Marketing measurement in action

      Siriusdecisions
      Sept 2013
    • Foundations for best practices in demand creation

      Siriusdecisions
      Jun 2012
    • Messaging and campaign planning for b-to-b marketers

      Siriusdecisions
      Dec 2012
    • Growth-driven design certified

      Hubspot academy
      Oct 2020