Marie Jean Xavier Chai

Marie jean xavier chai

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location of Marie Jean Xavier ChaiSubang Jaya, รัฐเซอลาโงร์, มาเลเซีย
Phone number of Marie Jean Xavier Chai+91 xxxx xxxxx
Followers of Marie Jean Xavier Chai2000 followers
  • Timeline

    Jan 2007 - Jan 2008

    Senior Graphic / Multimedia Designer

    Media Prima Radio Network - Fly FM
    Jan 2008 - Jan 2016

    Rights and Asset Management, Malay Customer Business

    Astro
    All Asia Broadcast Centre
    Jan 2017 - Jan 2018

    Rights and Asset Management & Publishing Manager

    iflix
    Jan 2018 - Jan 2019

    Sr Digital Marketing Manager

    WebTVAsia
    Kuala Lumpur, Malaysia
    Jan 2019 - Jan 2020

    Head Of Marketing

    Tourplus
    Current Company
    Jan 2020 - now

    Sr Digital Marketing Manager

    Self-employed
  • About me

    Digital Marketing Manager (Self-employed)

  • Education

    • Pj college of art and design, malaysia

      2002 - 2005
      Diploma art/design/creative multimedia grade a/1st class
    • Smk assunta, petaling jaya

      1997 - 2001
      Spm grade 1

      กิจกรรมและสังคม:Cheer-leading Captain (2001 - 2001)

  • Experience

    • Media prima radio network - fly fm

      Jan 2007 - Jan 2008
      Senior graphic / multimedia designer

      Designed for web and print as well as handling events with Branding and Promotions for several teams.Web Animation (flash), web updates, maintenance and updating content daily, web flash games, designing the website and it’s layout and functionality. Publicizing Fly FM on the World Wide Web (Wikipedia, Yahoo answers, Facebook and Friendster)On Air Manage, plan and execute Power Screen ads and On-air advertisementsPrint Media Planned and managed with vendors in terms of design, placement, and target audience for marketing the content. Designed print ads, Posters, Buntings, Billboards, Backdrop designs, life size cut-outs, Car designs, Bus designs, glass wrap designs, hand grip designs, light box designs, wall designs, merchandise designs (t-shirts, hats, pens, key chains, car stickers/bumper stickers et cetera แสดงน้อยลง

    • Astro

      Jan 2008 - Jan 2016

      Manage the overall Malay Language content library, across acquired and commissioned products.Planning and executing the identification, re-purposing and exploitation of Astro owned library content that has been accumulated and commissioned over the years. This function requires the incumbent to devise systems to first search, scan and select relevant content that can either be either rejuvenated or exploited across the various content platforms devised.Manage the rights, windows and exploitation plan across both the local and international feeds arising out of the Malay Language Business. แสดงน้อยลง I prepared marketing campaign briefs and plans for publicity on air, on ground and online. This included preliminary work to determine budget, resources and logistics as well as working closely with agencies throughout the campaigns. The channels involved include Astro Ceria, Astro Ria, Astro Prima, Astro Oasis, Astro Citra, Hitz.TV and Astro WarnaI prepared groundwork for marketing campaigns and activities such as booking of facilities, venues and equipments which included small scale campaigns like Movie Tie-ups. แสดงน้อยลง

      • Rights and Asset Management, Malay Customer Business

        Jan 2008 - Jan 2016
      • Brand and Marketing

        Jan 2008 - Jan 2013
    • Iflix

      Jan 2017 - Jan 2018
      Rights and asset management & publishing manager

      Within the span of a year, I have managed the launch of 2 major regions MENA and SSA together with more Asian countries Pakistan, Vietnam, Myanmar, Cambodia and more to come.Successfully managed 5000hrs of content monthly, licensing and publishing content globally, with a team of nine.Manage a team of Global online publishers and metadata specialists. This group are the core team looking after licenses for metadata as well publishing of programs, trailers and EPGs (electronic program guides). Successfully manage client and vendor relationships between Rights and Asset Management team and our OTT vendors, Vimond and lead the design and implementation of Iflix's Content Management System and Publishing tool. แสดงน้อยลง

    • Webtvasia

      Jan 2018 - Jan 2019

      - Develop digital marketing plans for digital marketing efforts - Optimize website and social media channels for SEO as well as usability - Analyze key metrics for campaign and content performance - Oversee the creation and approval process for marketing copywriting and content metadata. - Develop and manage campaign schedules with local and regionals to manage requirements/budgets and timelines.- Optimize website and social media channels for SEO as we as usability- Plan and brainstorm new and creative growth strategies- Managing regional marketing teams and editorial teams. แสดงน้อยลง

      • Sr Digital Marketing Manager

        Jan 2018 - Jan 2019
      • Content Marketing Manager

        Jan 2018 - Jan 2019
    • Tourplus

      Jan 2019 - Jan 2020
      Head of marketing

      -Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative-Prepare and manage monthly, quarterly and annual budgets for the Marketing department-Set, monitor and report on team goals-Design branding, positioning and pricing strategies-Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)-Analyze consumer behavior and determine customer personas-Identify opportunities to reach new market segments and expand market share-Craft quarterly and annual hiring plans-Monitor competition (acquisitions, pricing changes and new products and features)-Coordinate sales and marketing efforts to boost brand awareness-Participate in the quarterly and annual planning of company objectives แสดงน้อยลง

    • Self-employed

      Jan 2020 - now
      Sr digital marketing manager

      Helping the community stay engaged through creative content marketing

  • Licenses & Certifications