Experience

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  Fromme.lv

  Nov 2012 - Jan 2013

  Public relations intern

  • Copywriting (newsletters, website copy)• Participating in marketing activities• Helping to implement company’s social media strategy

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  Hortus digital

  Apr 2013 - Jun 2013

  Pr and marketing specialist (internship)

  • Assisting senior staff in implementing PR and advertising campaigns• Editing and updating website content• Planning and evaluating social media campaigns

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  Riga international school of economics and business administration (riseba)

  Jul 2013 - Sept 2013

  Pr specialist (internship)

  • Participating in planning and execution of an event within the contemporary urban culture forum White Night;• Assisting on an event day for set-up and clean-up, guest assistance;

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  Vivax communications group

  Jul 2013 - Jan 2014

  Social media project manager

  Responsibilities: • Implement the social media strategy for company clients and ensure its effectiveness• Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, promotions, etc.• Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed• Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results• Regularly provide feedback insights gained from social media monitoring• Monitor trends in social media tools and applications Show less

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  Petersens ltd.

  Feb 2015 - Mar 2015

  Public relations intern (work experience)

  • Researching and writing press releases, updating drafts by adding relevant quotes or facts;• Assisting in event organization (business networking events);• Updating information on social media (Facebook and Twitter);• Writing relevant to the industry blog posts;• Assisting senior staff in implementing PR campaigns;

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  Equinox communications uk

  Mar 2015 - Apr 2015

  Communications assistant (work experience)

  • Social media research and analysis• Content planning, creation and distribution• Managing client’s social media presence

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  Nortech control systems ltd.

  Jul 2015 - Apr 2016

  Key areas:1) Social Media Marketing - Overseeing the social media strategy for the company. - Managing online brand and product campaigns to raise brand awareness - Manage Social Media marketing campaigns and day-to-day activities - Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. - Monitor trends in Social Media tools, applications, channels, design and strategy. 2) Public Relations: - liaising with and answering enquiries from media, individuals and other organisations, via telephone and email - researching, writing and distributing press releases to targeted media - maintaining and updating information on the organisation's website - developing good working relationships with the media - monitor, analyse and communicate PR results on a quarterly basis - evaluate opportunities for partnerships and advertising on an on-going basis - work with manager and business units to determine event budget and manage expenses to that budget3) Content Marketing - Monitor industry blogs, publications, and competitive content to become deeply knowledgeable about related trends and develop a deep understanding of our target audiences, customers, and pain points - Content creation for company’s website, blog and social media channels - Write evergreen content including ebooks, whitepapers, etc. - Creating and distributing press releases - Creating and editing video materials - Creating Content Strategies - Report creation and calendar management - Understand and create content that aligns with our buyer personas' interests and needs. Show less Duties and Responsibilities include: => Account Management: - Build and strengthen customer relationships and loyalty, establishing strategic relationships; - Continue to learn about customer's business activity to strengthen personal expertise and to identify new opportunities where Nortech Control's equipment and services can support customers;=> Business Development: - Execute sales plan, forecast and identify opportunities for market relationships and clients; - Acquire new customers, book appointments, present to the prospective customer. - Demonstrate equipment and technology as required; - Participate and execute presentations including shows and sales meetings;=> Marketing: - Monitoring market feedback on products, pricing, issues etc.; - Contributing to marketing plan; - Creating and implementing digital media strategy; Show less

  • Digital Marketing Executive

    Oct 2015 - Apr 2016

  • Sales and Marketing Administrator

    Jul 2015 - Sept 2015
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  Cipr – chartered institute of public relations

  Feb 2016 - May 2018

  Member
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  Liberty marketing ltd

  Apr 2016 - Jan 2021

  SOCIAL MEDIA- Lead the development of innovative and scalable social marketing strategies to optimise performance against KPIs;- Build a social media influencer and brand advocate strategy to increase the company's presence on social;- Create and maintain a social media editorial calendar and collaborate with a wide variety of internal and external stakeholders to develop and execute on the calendar;- Help educate clients on how to integrate and align social media with their specific business outcomes and the company culture;- Manage social platforms day to day, e.g. launching content, community management, etc.- Develop crisis / complaint processes in collaboration with client’s customer services;- Provide weekly and monthly summaries of all activity and results, measuring achievements against objectives and working proactively to make suggestions and recommendations based on KPIs;- Continually test new features and campaigns to evaluate engagement and responsiveness;INFLUENCER MARKETING- Research and identify fresh talent, key influencers, bloggers and online media for designated clients; build, manage & maintain an influencer data base;- Be the day-to-day contact for influencers, talent agents and creative agencies;- Regularly report back to the client in a timely manner showcasing the multiple benefits & ROI of influencer engagement;- Secure and negotiate earned and paid placements including interviews, opinion pieces, reviews, news items, giveaways & video segments;- Define and manage the budget requirements; negotiate and execute all paid for activity;- With cultural insight, drive interest and passion for client’s business through the development of bespoke innovative initiatives that drive consumer engagement for both product/service and the brand- End to end management of projects, campaigns and events including: strategic planning, budget management and execution Show less Core responsibilities: - aid in the creation of SEO, content and social media marketing strategies;- perform client, market and competitor research and analysis;- plan and execute link building, content, outreach and social media marketing campaigns for yourallocated clients within allocated budgets;- work closely with internal and external copywriters to create relevant, targeted content;- achieve project stage objectives;- produce and analyse monthly reports;- liaise with clients and attend relevant client meetings including the delivery of presentationswhere required;- accurately record all activity in our project management system and meet given deadlines;- manage the client’s expectations and provide support where required;- manage own self development and maintain an up to date and relevant understanding of digitalmarketing. Show less

  • Social Media Specialist

    Sept 2016 - Jan 2021

  • Digital Account Coordinator

    Apr 2016 - Aug 2016
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  Advanced systems group, llc

  Jan 2021 - Feb 2024

  • Senior Social Media Manager at Google Developer Studio (via Advanced Systems Group)

    Mar 2022 - Feb 2024

  • Social Media & Localization Specialist at Google Developer Studio, via Advanced Systems Group

    Jan 2021 - Feb 2022
• 

  Gelato

  Jun 2024 - now

  Head of social media