Experience

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  Restaurant vandaag

  Aug 2010 - Jul 2012

  Waitress

  I worked as a waitress at Restaurant Vandaag in a young team. Tasks also includes, working behind the reception, a basic knowledge of food and wine and engage with customers. Waitress and social skills were inevitable.

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  Sunvital

  Sept 2012 - May 2015

  Tanning salon employee

  Provided a high level of customer service in the salon, by ensuring that the customers were receiving a personalised tanning experience. Including educating customers on the tanning process and the benefits of premium skin care products.

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  Strukton

  Mar 2013 - May 2013

  Communications intern

  During my internship at Strukton as a communications intern I handled a wide variety of tasks and projects such as a competitors analysis, market research, writing articles for webpages and the optimization of the staff magazine, each requiring different skills.

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  Bureau veritas

  Jan 2015 - Jan 2016

  I supported the marketing team in the creation of a wide range of marketing materials such as product labels, brochures and adverts. I wrote press releases, online content and I organized small events. Besides, I was the driving force for improving the website and e-mail campagnes as part of the new online strategy. During my internship I developed and implemented a strategic marketing communications plan focused on increasing brand awareness and online visibility. I wrote news reports, press releases, advertorials, blogs and content for the website. Furthermore, I organized breakfast sessions and events on industrial places. After completing my internship Bureau Veritas offered me a job.

  • Marketing Assistant

    Jul 2015 - Jan 2016

  • Marketing & Communications Intern

    Jan 2015 - Jul 2015
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  Efuture

  Sept 2015 - Jan 2016

  Graduate intern

  During my dissertation research, I developed a communication strategy to improve and strengthen the internal involvement and collective ambition with the contributors. I was part of the online marketing team where I worked with clients such as Kabaz, Bertram Beerbaum and De Club van Sinterklaas.

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  Overstappen.nl

  Apr 2016 - Jul 2016

  Content marketeer

  As a Content Marketeer at overstappen.nl and autoverzekering.nl I analyzed and optimized bothwebsites continuously to increase the conversions. I wrote news reports, press releases, advertorials and blogs that I strategically placed on the right platforms. This improved the usability of both websites and resulted in more traffic.

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  Emesa nederland bv | emesa holdings bv

  Sept 2016 - Sept 2017

  Digital content producer travel

  As a Content Producer Travel I am in the lead and responsible for the online performance of the travel category. I continuously create, analyse and improve content that woos customers on the journey to conversion. I work closely with partners and team members from multiple business units to discuss and define our content strategies and implement changes. As part of the positioning strategy, I defined the brand guidelines for ActievandeDag. This resulted in a more consistent and conversion focused way of creating creative content in the content team. Show less

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  Cluse

  Dec 2017 - Aug 2019

  Within this role I’m responsible for growing commercial results by using data analytics and applying merchandising techniques. I optimize the findability and product sorting to make sure that customers find what they are looking for, have a great shopping experience and convert.Projects:- Email marketing migration from E-ngine to Klaviyo - Setting up all email flows (Abandoned Cart, Trustpilot Review and Upsell emails) for 8 countries- Set-up of B2C inventory management for all Shopify shops and forecasting new collections - Together with e-commerce team the migration from own CMS to Shopify PlusKey responsibilities:- Brief, design and plan all commercial emails for 8 countries- Reporting on product performance- Country specific optimization of on site search (Klevu Search)- Optimize filtering and product sorting based on data for all 8 Shopify shops- Execution of on site campaigns and new product launches - Perform market research to define commercial opportunities Show less

  • Content & Merchandising Specialist

    Dec 2018 - Aug 2019

  • Content Specialist

    Dec 2017 - Dec 2018
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  Recharge.com

  Sept 2019 - Jun 2022

  As a Content Application Specialist I’m responsible for the coordination & implementation of web content into several CMS and all other applications. I manage a team of web editors (5 FTE) and I connect the Brand & Communications team with the Technology department. Projects - Global Marketplace migration - complete product set-up of +2000 products in Sylius- Content integration of Memsource, a cloud based commercial translation management system- UNO migration project - managing the launch of 20 countries from Rapido to Recharge.com. - SEO Content optimization for Beltegoed.nl, a Dutch localised label at Recharge.com. Show less As a Content & Quality Specialist at Recharge.com (former Creative Group) I developed a content strategy based on business objectives and a customer's needs. In this role I oversaw content requirements and create content strategy deliverables across several company wide projects.Projects: - Copy renewal for FAQ and e-mails in line with the brand voice - Training program for 5CA agents to improve quality - Crisis communication documentation- Zendesk rebranding from Creative Group to Recharge.com. Show less

  • Content Application Specialist

    May 2020 - Jun 2022

  • Content & Quality Specialist

    Sept 2019 - May 2020
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  Marketing sisters

  Apr 2022 - now

  Co-founder | copywriter

  Marketing Sisters is a company of two sisters who joined their marketing forces. We are here for you to inspire and entertain your target audience to action (conversion!). From converting and inspiring copy to the best growth hacking techniques - we got you covered.The things you’re already good at? With our approach to marketing you’ll get even better. As a team we have a wealth of experience at all sorts of companies. We’d love to bring our expertise to tackle your next chapter of growth.We’ll help you grow your online business by providing personalised marketing advice and services you really need.Working with one of the sistersYou can also work with only one of us, as we both have our own unique marketing strengths. For example, Astrid will use her copywriting skills to steal the heart of your target group and you can always call Laura to grow your revenue exponentially without incurring additional marketing costs. Ready to grow your online business? Head to www.marketingsisters.nl and contact us directly! Show less

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  Trengo - smart conversations platform

  Jul 2022 - Jul 2023

  Content marketing manager

  As a Content Marketing Manager I am currently leading a team of 9 professionals. I’m responsible for accomplishing department goals by coaching my team, leading company wide projects and planning, executing & evaluating department activities.Accomplishments - Scaling a team from 5 FTE to 9 FTE- Created a content strategy, revenue forecast and website roadmap for 2023- Managed the website and SEO blog migration from OctoberCMS to Webflow and went succesfully live in 3 months (no drop in conversion)- Rebranded the Trengo website and reached an all time high organic traffic record of 30% growth- Organised our first ever In-house WhatsApp Commerce 2022 hybrid event - Developed the Trengo Branding & Tone of Voice - Launched the Spanish website. Show less

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  Fnv

  Mar 2024 - now

  Online marketer