
Timeline
About me
Marketing Manager, OTC & Supplements at ABELA MARKETING MIDDLE EAST SAL
Education

College des freres maristes champville
1990 - 2004Bac libanais economie sociologie
American university of beirut
2004 - 2007Bachelor in business administration marketing- advertising and communications
Experience

On site promotion
Jan 2008 - Apr 2008Account executive- Promotion and sales (indoor & outdoor).- BTL and Merchandising solutions.- Customer Relationship Management.- Experience in Printing industry (Offset printing, Silk Screen, Inkjet, Indoor & Outdoor printing)

Abela freres sal
May 2008 - May 2009Administrative and financial manager assistant- Correspondence with suppliers and banks- Assistance in financial and administrative managerial tasks- Assistance in operational tasks

Abela marketing middle east
May 2009 - Apr 2011Otc marketing coordinator- Responsible for coordinating and implementing all marketing functions in accordance with the company’s marketing plans- Implementing marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations, updating calendars- Coordination with sales teams, presenting and launching new products, setting sales strategies and objectives- Field sales visits to class A pharmacies in Lebanon- Creation of Brochures, flyers, Window Display for pharmacies, managing a complete network of marketing suppliers including advertising and marketing firms, graphic designers and printers.- Support PR and customer relations Show less

Wavemark
May 2011 - Jun 2012Marketing communications lead- Webinar management, including developing schedules, working with product management webinar content, email blasts using salesforce.com , registration, invitations, follow up and analysis.- Direct Marketing programs, e-mail campaigns, collateral and Other Marketing Communications efforts- Creation of Website and Online Forum- Manage corporate website and social media sites, including Twitter, Facebook, LinkedIn, YouTube and Google +. Prepare analysis of online activities and manage SEO- Conduct marketing and competitor research using online sites and follow all industry relevant website and publications- Serve as project manager for marketing communications projects.- Research and manage speaking opportunities at industry events both nationally and regionally- Support PR initiatives as needed- Online Market Research: industry trends, competitive profiles and market opportunity analysis- Gathering ideas and producing monthly newsletter- Writing and posting blogs, press releases and articles- Exhibitions and conferences event coordination Show less

Abela marketing middle east
Aug 2012 - Mar 2014Strategic sales executive- Designing and implementing a customer's loyalty program for all Abela Freres portfolio, especially the OTC products- Improve salesforce productivity by gaining access to senior executives that represent top-dollars deals- Monitoring the offers and sales to pharmacies to ensure a maximum ROI- Identifying the right sales strategy to attack, defend, or disengage with a customer.- Better qualify and win strategic sales opportunities- Align Sales and Marketing with customers' buying process- Assisting Abela Freres sales team in handling key accounts.- Market Research- Online Market Research: industry trends, competitive profiles and market opportunity analysis- Lectures, conferences, exhibitions and events coordination- Manage Social Media sites- Communications and PR initiatives Show less

Abela marketing middle east sal
Mar 2014 - Sept 2017Marketing manager, otc & supplements
Assia sarl
Sept 2017 - nowManaging partner
Licenses & Certifications

"marketing 3.0- values driven marketing", professor philip kotler
Apr 2011
Languages
- frFrench
- arArabic
- enEnglish
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