Experience

• 

  Smith business consulting

  Jan 2009 - Aug 2012

  Admin assistant
• 

  Mothercare

  Feb 2014 - now

  • Contribute to all customer-facing communication channels including producing SEO enhanced copy for UK and International partners across all departments • With SEO Exec, identify content gaps and opportunities to enhance content. Amend/create content to improve engagement, enhance user experience to increase organic traffic, improving conversion• Create Packaging, Catalogue, POS, Social, Email and Campaign copy with a clear brand voice • Manage the workload of 3 copywriters, to ensure multiple seasonal deadlines are met • Manage bi-annual catalogue portal access, and copy and proofing process ensuring pages are signed off by relevant stakeholders, B & M teams in line with critical path •Worked with the Content Manager and external agency to develop new content for the Advice and Buying Guides. Implementation saw significant increase in engagement rates and conversion • Worked with the Content Manager to develop the Mothercare Blog contributing to all categories. Research blog subject matter. Source, crop/re-size imagery. Upload blog to WordPress (update as per Readability and SEO Plugin recommendations) and Business Manager Since its launch in April 2017 to Nov 2017, it has generated over 60,000 page views compared to 33,500 over the entirety of 2016 • With Content Manager, developed a working business process for ELC Packaging, saving the business four working hours per piece Show less

  • Creative Copy Executive

    Feb 2016 - now

  • Copywriter

    Feb 2014 - Feb 2016