Experience

• 

  Parle products pvt. ltd

  Jun 2010 - Jul 2011

  Sales officer general trade

  Sales Executive – General Trade – Coimbatore / Nilgiris / Tirupur Districts• Achieved the revenue growth of 35% for the H1 2011 and Biscuits portfolio’s value had grown by 33% • Strengthened distribution in the upcountry markets of Coimbatore, Tirupur, Erode districts• Achieved 80%+ growth in the premium segmented Biscuits and Parles Snacks• Successfully launched and organized promotional activities viz Parle Snack division

• 

  Nestlé

  Jul 2011 - Aug 2013

  Sales executive general trade

  Roles & Responsibilities :• Managed food business in Chennai & Coimbatore; led a field force of 18 member• Conducted cost negotiation with retailers & involved in credit management, after-sales serviceAchievement : • Secured 1st prize in the national level sales contest for confectionary categories

• 

  Mondelēz international

  Sept 2013 - Jun 2019

  Senior sales executive general and modern trade

  Roles & Responsibilities :• Led a team of 20+ employees to handle modern trade business across Tamil Nadu, excluding Chennai• Delivered 25%+ sales growth for 4 consecutive years; handled a business value of INR 40 crores/year• Involved in product launches, store activation, in-store promotional activities & category managementAchievements : • Won “Best Sales Executive” award for 2 consecutive years amongst 400 employees pan India• Nominated as “Pratham Trainer” (in TN & Kerala) for training the new sales executives • Achieved India’s highest market share in my territory by reaching 80% market share in Coimbatore• Won “Best Launch ” award for Lickables and Bournvita Biscuit Brand pan India Show less

• 

  Mattel india

  Jun 2019 - Jun 2020

  Area sales manager

  GT & MT ChannelRoles & Responsibilities :• Led a team of 25+ members to handle the firm’s business in the entire Tamil Nadu & Kerala• Designed a business strategy for various channel to enhance their sales performanceAchievement :• Deployed a new channel (Standalone Supermarket) for their business to increase 7% of overall revenue

• 

  Haldiram foods international ltd

  Jun 2020 - Nov 2021

  Area sales manager

  Roles & Responsibilities : • Led a team of 30+ members to handle the company’s business across 13 districts in Tamil Nadu• Responsible for brand’s revenue (Annual business of INR 65 crore) & manage the distribution network• Conduct extensive market research to understand competitors & market trends to enhance sales• Develop a sales strategy to drive business growth in terms of their market penetration & developmentAchievements :• Restructure the distribution network & increase distributors from 70 to 150+ within 1 year• Enhance a GTM strategy during a pandemic to increase sales by 65% within a span of 6 months• Gained 4.2% Market share in Western Snacks division in Coimbatore City Show less

• 

  The hershey company

  Nov 2021 - now

  • Lead a team of 5 onroll people and 50+ offrole members to handle the company’s business across 27 districts in Tamil Nadu.• Responsible for the brand’s revenue (Annual business of INR 21 crore) & manage the distribution network.• Conduct extensive market investigations to understand competitors and implement a key sales strategy imperative to drive business growth in terms of market penetration & development ACHIEVEMENTS • Restructure the distribution network by Bifurcating the DB in above10k+ Pop, and coverage expansion moved from 115 to 185 DPL• Awarded the title of National Best Manager for the year 2023• Acquired 16.5% Market share in the Milkshake division and Reached 65% Chocolate WTD stores in Coimbatore and Madurai City and won the national award for 2022. Show less

  • Assistant Manager

    Jun 2023 - now

  • Area Sales Executive

    Nov 2021 - May 2023