Jeff Knight

Experience

• 

  National Mutual Life

  Jan 1993 - Jan 1997

  Senior Marketing Executive
• 

  Platform Home Loans

  Jan 1997 - Jan 2000

  Marketing Manager
• 

  Nationwide Building Society

  Dec 2000 - Jul 2003

  Marketing Manager

  Marketing Manager for The Mortgage Works, now a subsidiary of Nationwide. Rebranded and repositioned company into intermediary marker. Developed new product range and built strong press relations.

• 

  GMAC-RFC

  Jul 2003 - Jul 2009

  Director of Marketing

  Designed and implemented marketing strategy, aligned to business goals, with P&L responsibility of £4m and led a team of 45, with 8 direct reports.Grew profits four-fold by using customer, psychographic and brand research to drive intelligent marketing campaigns and product development initiatives. Developed a range of highly effective campaigns. One led to a 100% increase in sales, without impacting service; another campaign was awarded the accolade of Best Integrated Campaign at the Financial Services Forum Award 2008; also achieved Highly Commended for a campaign at the 2009 awards.Generated a Top 5 ranking in measured PR coverage.Led several successful Public Affairs activities, one of which influenced Government policy.Pioneered the market with development of an online proposition, supported by innovative digital marketing initiatives which were recognised through several industry awards. Grew product profit margins by 10% through statistical profiling of sales data; significant operational efficiencies gained through clever product development, reducing product launch time by 40%. Using innovative internal marketing initiatives, enhanced employee engagement levels, as measured by Gallup, helping achieve status of being a Times Top 100 Companies To Work For, for 3 consecutive years.Led a marketing team that had the highest staff engagement scores within the business. Achieved Marketer of the Year at the inaugural British Mortgage Awards in 2007 and again in 2008 and one of a few UK employees to be awarded a sabbatical. Show less

• 

  Tonic Marketing Solutions

  Sept 2009 - Dec 2015

  Strategic Marketing Consultant

  As a Strategic Marketing consultant I have helped companies enhance their marketing and ROI. This is achieved by a range of projects including undertaking marketing audits and reviews, branding, proposition development through to developing marketing strategy and marketing plans. Where appropriate, I have also delivered some highly effective marketing campaigns on behalf of clients, across the mix including digital and PR. By providing marketing advice to organisations, I help them create better digital marketing initiatives, get the best out of their data and insight and deliver more effective marketing campaigns. I also provide marketing and leadership training for marketing teams, as well as one-to-one mentoring programmes for junior and mid-level marketers looking to enhance their knowledge and ability Show less

• 

  Castle Trust

  Jan 2013 - Dec 2015

  Director of Propositions

  Responsibility for developing and implementing marketing strategy for mortgage and investment products, across B2B and B2C channels.This includes product design, customer research, advertising, email marketing, events and website development.

• 

  Pepper (UK) Ltd

  Jan 2016 - Dec 2016

  Head of Marketing

  I was responsible for all things to do with the world of marketing: brand, proposition development, strategy, product development, PR, market insight, digital marketing, advertising and events. I joined to launch the business into the UK intermediary market.

• 

  Foundation Home Loans

  Jan 2017 - Dec 2020

  Director Of Marketing

  A member of the Executive Committee, with responsibility for developing and implementing the marketing strategy across the full mix: Brand. Proposition. Strategy. Advertising, Culture. Insight. Digital. Products. PR. Marketing Automation. CRM.Key achievements include:● Developed new brand, market positioning and proposition which has led to enhanced customer journey, as measured through accelerated growth in NPS and CES scores. ● Delivery of marketing initiatives have led to growth in annual applications from £100m to £2bn.● Effective advertising saw year on year increase in brand salience and ad recall, as well as top score for consideration, as measured by external research. ● Growth in brand awareness led to increase in registered brokers from 100 to 7600 in three years.● Through strategic influencing, developed company’s CRM strategy including, lead scoring, lead nurturing, marketing automation, development of MQL and SQL and integration of email marketing system. In just 12 months, this doubled business volumes.● Through careful budgeting, planning and targeting, reduced marketing expenditure by 20% p.a. whilst maintaining year on year sales growth.● With strong press relations, delivered twice the level of press coverage as competitors contributing to accelerated brand growth.● Through creative internal marketing, increased employee engagement scores, creating a more efficient workforce. Show less

• 

  Mortgage Marketing Forum

  Jan 2021 - now

  Director

  Leading this inspiring membership community of marketing professionals.

• 

  We Are Money

  Jan 2021 - Dec 2022

  Director

  Driving digital marketing programmes for the Fintech start up business.

• 

  Grey Matter Marketing Solutions Ltd

  Jan 2021 - now

  Director

  Providing consultancy, training and mentoring.Consultancy spans all things marketing, products and research.Training includes leadership development through to email marketing.

• 

  Broker Boost Initiative

  Aug 2024 - now

  Founder

  A new way of connecting the mortgage industry via educational content.