Mike Booth

Experience

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  Canada Bread Company, Limited

  Sept 2002 - Jul 2015

  - Develop and retain customer relationships at the operation levels within major key customer.- Develop tactical execution plan between Customer Business Teams and Field Sales.- Wire into customers needs and develop tactical plan to align Canada Bread's need with customer needs. - Managed a 10 million dollar territory in Northern BC- Managed a group of 8 Distributors- executed marketing plans- addressed and solved store level issues and opportunities - carried out plans set forth by Canada Bread- responsible for on time delivery of bread to various large customers- maintained accurate accounting practices for load values and sales values- harboured and maintain strong store level communication and relationships

  • Manager Retail Customer Operations

    Feb 2012 - Jul 2015

  • Territory Manager

    Jun 2006 - Feb 2012

  • Franchise Owner

    Sept 2002 - May 2006
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  Canada Bread Company, Limited

  Mar 2016 - Sept 2017

  • Leverages shopper insights, customer and regional knowledge to support annual customer plans for the CBT that incorporate large scale brand activities as well as customer specific initiatives• Works collaboratively with the National Sobey’s Shopper Marketer to ensure best practices are shared and National opportunities are considered.• Influences marketing plans to ensure that customer, regional & shopper needs are addressed• Supports the CBT in capturing business opportunities across new, independent customers• Creates sales materials for new launches and initiatives that incorporate the customer’s strategies as well as shopper and consumer insights• Develops and communicates region specific in-store execution standards & trade materials to the CBT and field sales across the region• Manage all financials related to customized Customer Marketing activities. This includes managing a budget as well as establishing and reconciling KPIs/ ROI for all programs and tactics.• Develops relationships with the Customer’s Marketing department and leverages these relationships to expand into new, mutually beneficial marketing territories• Provides guidance to Brand Marketing on effective ways in which to drive shopper engagement on select marketing initiatives Show less

  • Regional Sales Manager - New Brunswick and PEI at Canada Bread Company, Limited

    Jul 2017 - Sept 2017

  • Shopper Marketing Manager

    Mar 2016 - Jul 2017
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  Bimbo Canada

  Jul 2017 - now

  Regional Sales Manager - New Brunswick and NFLD

  Responsible for Sales overview of New Brunswick and NFLD, 6 Territory Sales Managers and 70 Independent Operators.