Johannes Wagner

Johannes Wagner

Intern, Heritage Apparel Marketing/ Merchandising

Followers of Johannes Wagner953 followers
location of Johannes WagnerNuremberg, Bavaria, Germany

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  • Timeline

  • About me

    Director - Product Owner - Creation Products /// Global Operations at adidas ///

  • Education

    • Universität Bayreuth

      2002 - 2008
      Graduate degree in Sports and Business Administration “Diplom-Sportökonom Univ." Business Administration and Sports
  • Experience

    • Adidas USA

      Apr 2005 - Oct 2005
      Intern, Heritage Apparel Marketing/ Merchandising
    • Adidas

      Apr 2008 - now

      Assigned sports: Swim & Cycling Assigned sports: Cycling, Boxing, Weightlifting & Wrestling Assigned sports: Badminton, Weightlifting, Boxing, MA, Wrestling, Fencing, Sailing & Motor Sports Assigned sports: Field-Hockey & Table TennisProduct/Marketing Strategy(Positioning, Pricing, Naming)Range PlanningCategory performance analysisProduct briefing to launchSteering X-functional & international teamsPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research Assigned sports: London 2012 Olympic Team WearCompetition Wear: Boxing, Hockey, Table Tennis, Weightlifting, Wrestling;Key tasks:Product/Marketing Strategy(Positioning, Pricing, Naming)Range PlanningCategory performance analysisProduct briefing to launchSteering X-functional & international teamsPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research Assigned ranges:Vancouver 2010 Olympic Teamwear, Competition Headwear (X—country Skiing, Biathlon)Main tasks:Range PlanningProduct briefing to launchPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research

      • Director - Product Owner - Component Management - Creation Products - Global Operations at adidas

        Apr 2023 - now
      • Director Product Owner - Operations - Global Brands - Digital Brands Solution

        Nov 2020 - May 2023
      • Category Director, BU Specialist Sports, Swim & Cycling

        Oct 2018 - Oct 2020
      • Category Director, BU Specialist Sports, Podium Sports

        Jul 2017 - Oct 2018
      • Category Director, Heartbeat Sports - BU Individual Sports

        Apr 2015 - Jul 2017
      • Senior Product Manager, BU Specialty Sports

        Oct 2012 - Apr 2015
      • Product Manager, BU Olympics

        Apr 2010 - Sept 2012
      • Assistent Product Manager, BU Olympics

        Apr 2008 - Mar 2010
    • Adidas China

      Nov 2012 - Jan 2013
      Senior Product Manager, BU Specialty Sports

      Delegation to adidas China, Product Marketing DepartmentAchievements: Successful project-lead of the first adidas-Outdoor China ISPO (Beijing) appearance, gaining market knowledge;

  • Licenses & Certifications

  • Volunteer Experience

    • Skiing Instructor

      Issued by Andernacher Skiclub on Feb 2000
      Andernacher SkiclubAssociated with Johannes Wagner