Johannes Wagner

Experience

• 

  Adidas USA

  Apr 2005 - Oct 2005

  Intern, Heritage Apparel Marketing/ Merchandising
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  Adidas

  Apr 2008 - now

  Assigned sports: Swim & Cycling Assigned sports: Cycling, Boxing, Weightlifting & Wrestling Assigned sports: Badminton, Weightlifting, Boxing, MA, Wrestling, Fencing, Sailing & Motor Sports Assigned sports: Field-Hockey & Table TennisProduct/Marketing Strategy(Positioning, Pricing, Naming)Range PlanningCategory performance analysisProduct briefing to launchSteering X-functional & international teamsPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research Assigned sports: London 2012 Olympic Team WearCompetition Wear: Boxing, Hockey, Table Tennis, Weightlifting, Wrestling;Key tasks:Product/Marketing Strategy(Positioning, Pricing, Naming)Range PlanningCategory performance analysisProduct briefing to launchSteering X-functional & international teamsPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research Assigned ranges:Vancouver 2010 Olympic Teamwear, Competition Headwear (X—country Skiing, Biathlon)Main tasks:Range PlanningProduct briefing to launchPresenting the range internally and externallyTalking to world class athletesConsumer profile analysisBenchmark evaluations / Research

  • Director - Product Owner - Component Management - Creation Products - Global Operations at adidas

    Apr 2023 - now

  • Director Product Owner - Operations - Global Brands - Digital Brands Solution

    Nov 2020 - May 2023

  • Category Director, BU Specialist Sports, Swim & Cycling

    Oct 2018 - Oct 2020

  • Category Director, BU Specialist Sports, Podium Sports

    Jul 2017 - Oct 2018

  • Category Director, Heartbeat Sports - BU Individual Sports

    Apr 2015 - Jul 2017

  • Senior Product Manager, BU Specialty Sports

    Oct 2012 - Apr 2015

  • Product Manager, BU Olympics

    Apr 2010 - Sept 2012

  • Assistent Product Manager, BU Olympics

    Apr 2008 - Mar 2010
• 

  Adidas China

  Nov 2012 - Jan 2013

  Senior Product Manager, BU Specialty Sports

  Delegation to adidas China, Product Marketing DepartmentAchievements: Successful project-lead of the first adidas-Outdoor China ISPO (Beijing) appearance, gaining market knowledge;