
Haley J. Ledford
Content Intern

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About me
Digital Marketing Manager at Baked by Melissa
Education

Pinecrest High School
-High School DiplomaActivities and Societies: President and Founder of The Pinecrest Feminism Club, 2017-2018 NHS Treasurer

Fordham University
2018 - 2022Bachelor of Arts - BA Digital Technology & Emerging MediaGraduated Summa Cum Laude with a B.A in Digital Technology and Emerging Media with Minor in Marketing
Experience

Sand & Pine Magazine
Apr 2017 - Aug 2018Content Intern• Published and researched three feature pieces for both magazines• Assisted with copy-editing, informational writing and graphics, conducting interviews and transcription, data organization, and the planning and execution of photoshoots

Southern Pines Pilot LLC
May 2019 - Aug 2019Content Intern• Researched, planned, and created content for online media brands “The Sway” and “Choose Local” on WordPress; assisted with SEO strategy and maintenance, GIF making and web culture research• Designed the UI for a mobile app for “The Sway” digital brand and wrote humorous and creative email marketing on MailChimp for the• Developed, styled, and executed the first fashion editorial for Pinestraw magazine• Supported layout design, media planning, and fact checking for 5 other magazines owned Show less

Opulence of Southern Pines and DUXIANA
Jun 2019 - Aug 2019Sales Associate• Applied one-to-one marketing in luxury beauty retail environment to maintain customer relationships• Administered upkeep of the sales floor, individual customer service, distribution and merchandising, operation of Vend POS system, and tracking vendor invoices and inventory• Supervised all social media accounts, primarily Instagram, and taught sales and management teams how to utilize new Instagram business tools

Fordham Business Development Collaboratory
Jun 2020 - Jun 2022- Represent the social media team in all client meetings - Collaborate with clients on their digital marketing strategy/campaigns- Oversee social media team and collaborate with internal communications on overall company strategy
Marketing Director
Jan 2021 - Jun 2022Social Media Team Manager
Jun 2020 - Jan 2021

January Digital
Jun 2021 - Sept 2023Senior Coordinator, Client Strategy & Service
Jun 2022 - Sept 2023Intern - Client Services & Strategy
Jun 2021 - May 2022

Nuts.com
Sept 2023 - Feb 2025Manager of Growth Marketing
Aug 2024 - Feb 2025Senior Associate - Growth Marketing
Sept 2023 - Aug 2024

Baked by Melissa
Feb 2025 - nowDigital Marketing Manager
Licenses & Certifications

Google Ads Measurement Certification
GoogleJun 2021
Google Ads Apps Certification
GoogleJun 2021
Google Analytics for Beginners
GoogleJul 2021
Google Ads Display Certification
GoogleJun 2021
Google Ads Search Certification
GoogleJun 2021
Google Ads Video Certification
GoogleJun 2021
Honors & Awards
- Awarded to Haley J. LedfordDean’s List Fordham University College at Rose Hill Nov 2020
- Awarded to Haley J. LedfordMember of Lambda Pi Eta Communications Honors Society Fordham University Chapter of Lambda Pi Eta Nov 2020 I have been accepted as a member of the Fordham university chapter of Lambda Pi Eta, the official honor society of the National Communications Association.
- Awarded to Haley J. LedfordDean’s List - Jan 2018
Volunteer Experience
Volunteer
Issued by Habitat for Humanity on Nov 2016
Associated with Haley J. Ledford
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