Haley J. Ledford

Content Intern

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New York City Metropolitan Area

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Timeline
About me
Digital Marketing Manager at Baked by Melissa
Education
- Pinecrest High School
  -
  High School Diploma
  Activities and Societies: President and Founder of The Pinecrest Feminism Club, 2017-2018 NHS Treasurer
- Fordham University
  2018 - 2022
  Bachelor of Arts - BA Digital Technology & Emerging Media
  Graduated Summa Cum Laude with a B.A in Digital Technology and Emerging Media with Minor in Marketing
Experience
- Sand & Pine Magazine
  Apr 2017 - Aug 2018
  Content Intern
  • Published and researched three feature pieces for both magazines• Assisted with copy-editing, informational writing and graphics, conducting interviews and transcription, data organization, and the planning and execution of photoshoots
- Southern Pines Pilot LLC
  May 2019 - Aug 2019
  Content Intern
  • Researched, planned, and created content for online media brands “The Sway” and “Choose Local” on WordPress; assisted with SEO strategy and maintenance, GIF making and web culture research• Designed the UI for a mobile app for “The Sway” digital brand and wrote humorous and creative email marketing on MailChimp for the• Developed, styled, and executed the first fashion editorial for Pinestraw magazine• Supported layout design, media planning, and fact checking for 5 other magazines owned Show less
- Opulence of Southern Pines and DUXIANA
  Jun 2019 - Aug 2019
  Sales Associate
  • Applied one-to-one marketing in luxury beauty retail environment to maintain customer relationships• Administered upkeep of the sales floor, individual customer service, distribution and merchandising, operation of Vend POS system, and tracking vendor invoices and inventory• Supervised all social media accounts, primarily Instagram, and taught sales and management teams how to utilize new Instagram business tools
- Fordham Business Development Collaboratory
  Jun 2020 - Jun 2022
  - Represent the social media team in all client meetings - Collaborate with clients on their digital marketing strategy/campaigns- Oversee social media team and collaborate with internal communications on overall company strategy
  - Marketing Director
    Jan 2021 - Jun 2022
  - Social Media Team Manager
    Jun 2020 - Jan 2021
- January Digital
  Jun 2021 - Sept 2023
  - Senior Coordinator, Client Strategy & Service
    Jun 2022 - Sept 2023
  - Intern - Client Services & Strategy
    Jun 2021 - May 2022
- Nuts.com
  Sept 2023 - Feb 2025
  - Manager of Growth Marketing
    Aug 2024 - Feb 2025
  - Senior Associate - Growth Marketing
    Sept 2023 - Aug 2024
- Baked by Melissa
  Feb 2025 - now
  Digital Marketing Manager
Licenses & Certifications
- Google Ads Measurement Certification
  Google
  Jun 2021
- Google Ads Apps Certification
  Google
  Jun 2021
- Google Analytics for Beginners
  Google
  Jul 2021
- Google Ads Display Certification
  Google
  Jun 2021
- Google Ads Search Certification
  Google
  Jun 2021
- Google Ads Video Certification
  Google
  Jun 2021
Honors & Awards
- Awarded to Haley J. Ledford
  Dean’s List Fordham University College at Rose Hill Nov 2020
- Awarded to Haley J. Ledford
  Member of Lambda Pi Eta Communications Honors Society Fordham University Chapter of Lambda Pi Eta Nov 2020 I have been accepted as a member of the Fordham university chapter of Lambda Pi Eta, the official honor society of the National Communications Association.
- Awarded to Haley J. Ledford
  Dean’s List - Jan 2018
Volunteer Experience
- Volunteer
  Issued by Habitat for Humanity on Nov 2016
  Associated with Haley J. Ledford