Tayler Devlin

Experience

• 

  Jenny Craig

  Jan 2009 - Jan 2010

  Customer Service Coordinator

  - Interacted with existing clients for appointment scheduling and food orders while following through with interested potential clients for program onboarding.- Answered phones, emailed newsletters, and coordinated interoffice meetings and specialized software trainings.- Maintained freezers and processed inventory shipments and orders.

• 

  Child and Youth School Services (CYSS) / Department of Defense

  Jan 2010 - Jan 2012

  CYPA / Teacher

  Teacher for the Department of Defense and their child care programs: My training via the U.S. Army is the certified equivalent to an AA in Childhood Development. While maintaining my position I:- underwent three departmental promotions.- received certification in CPR, AED defibrillator usage, and epi-pen and other emergency medicine administration. - maintained student medical records and action plans, including information on allergies, respiratory illnesses, seizures, and behavioral, dietary, or special needs.- obtained military security clearance.- received ongoing training in child development and anti-terrorism. - designed and tailored appropriate curriculum and lesson plans for students based on age group and individual needs. Show less

• 

  Gift of Life Bone Marrow Foundation

  Jan 2012 - Jan 2013

  Donor Services Associate

  - Used advanced methods of internet exploration and research to effectively contact registered donors, some of whom with more than a decade of outdated contact information.- Worked with donors in explaining the bone marrow donation processes in an easy-to-digest way.- Performed the medical health screening of donors and worked to assess potential risk.

• 

  Health Communications, Inc.

  May 2016 - Sept 2016

  Public Relations Assistant

  - Wrote press releases and galley letters, and assisted with press packets.- Guest blogged for company website and ghostwriter for Public Relations Director.- Curated SEO content for company website and social media channels.- Tracked social media impact and explored alternate media platforms.- Oversaw promotional giveaways on Goodreads and monitored early reviews on NetGalley and independent review sites.- Worked closely with the editorial department to execute projects.- Attended the International Book Fair 2017 in Frankfurt, Germany (Frankfurter Buchmesse) with all access exhibitor's pass.- Published a back cover summary and received Acknowledgements mention. Show less

• 

  Digital Resource

  Aug 2017 - Sept 2018

  Content Writer / Account Manager

  - Led new website builds and website refreshes, on-page and off-page SEO efforts, blogging and social media services, landing page creation, paid ad campaigns, and reputation management.- Coordinated all marketing services for an evolving list of 30+ clients.

• 

  Twin-Star International

  Sept 2018 - Jan 2022

  Content Creator / Copywriter

  - Drove SEO standards, keyword research, data analytics, competitor analysis, and consumer profile development.- Streamlined QA with the creation of an internal content library and messaging matrices.- Provided optimized content for two website relaunches that hosted 200+ URLs each.- Produced online product copy for 70+ SKUs and proofed 50+ product manuals and 100+ pieces of packaging and in-store art on average per month.- Managed instruction and creative feedback for external writers and marketing agencies. Show less

• 

  Wonolo

  Jan 2022 - May 2023

  Content Marketing Manager

  - Established cross-functional ideation and feedback loops that enforced collaboration between Content, Digital, Sales, Design, Legal, Customer Service, and PR teams for company-wide messaging alignment.- Planned and executed the team’s first ever quarterly content calendars, specializing in demand generation.- Oversaw third-party marketing efforts, including external writers and content distribution partners.

• 

  Sorenson Communications

  Jun 2023 - Apr 2024

  Senior Manager, Content Marketing

  - Optimizing content performance by overseeing execution, distribution channels, and continuous analysis, ensuring a comprehensive, multichannel content plan that drives revenue and aligns with the customer journey.- Providing strategic content development across email, blog, and social media that demonstrates expertise, generates engagement, and drives revenue.

• 

  Waterfield Tech

  May 2024 - Feb 2025

  Content Marketing Manager

  - Spearheaded new verticalized content marketing frameworks across 5 verticals (Financial Services, Government, Education, Healthcare, and Retail).- Established Marketing Advisory Board for stakeholder and business goal alignment.- Oversaw all stages of content production, from ideation to publishing and tracking.