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Benaz Patel

Benaz Patel

Marketing And Public Relations Intern

Followers of Benaz Patel894 followers
location of Benaz PatelEvanston, Illinois, United States

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  • Timeline

  • About me

    MS in Integrated Marketing Communications at Northwestern University

  • Education

    • J. B. Vachha High School

      -
      Secondary School Certification Examination 94%

      One of the Top 5 highest scorers of the Final Year among a class of 200+ students.

    • Northwestern University

      2023 - 2024
      MSc in Integrated Marketing Communications

    • H.R. College Of Commerce & Economics

      -
      Bachelor of Management Studies (BMS) Marketing GPA 9.95/10

      Activities and Societies: •Vice President CHOICE (Cultural Club), Head of the Performing Arts Department at H.R. College. Managed and led a team of 200+ students for inter-collegiate events. •Head Of Department Student Relations, International Programs Committee- Organised Delegation visits & seminars by representatives and faculty members of reputed foreign Universities, organised College Fair 2021 with over 15 universities and colleges across the globe.

    • H.R. College Of Commerce & Economics

      -
      Higher Secondary Certification Examination 91%

      Activities and Societies: Successfully led, participated and won inter-collegiate festivals at a national level. Managed a team of 200+ students.

  • Experience

    • Reliance Brands Limited

      May 2019 - Jul 2019
      Marketing And Public Relations Intern

      • Analyzed and classified 500+ products as best-selling and slow-moving across 10 categories to formulate marketing strategies.• Conducted market research through interviews of non-buyers at 10 stores in Mumbai, India and recommended 42 new products to be introduced by the brand for the Indian market.

    • PR Pundit Havas Red

      Jun 2021 - Jan 2023

      • Involved in end-to-end client servicing for brands like Bobbi Brown, Jo Malone London, Aveda, TOMS footwear, The Belgian Consulate, Saundh- a homegrown fashion label, Nappa Dori, John Jacobs Eyewear, ISAAC Luxe and Skin by Dr G.• Formulated press releases, coordinated exclusive media interactions for events, prepared fact sheets and model answers for press interviews of founders and CEO.• Led on-ground PR events and devised successful influencer marketing strategies to gain traction for brand campaigns.• Drove brand visibility by pitching print and digital stories and maintained relations with key journalists and influencers.• Key achievements: Orchestrated a robust social media PR program to celebrate the 30th Anniversary of Bobbi Brown. Garnered 125+ voices of brand advocates with a reach of over 27 million users on Instagram. Secured 200+ organic social media exposures with an overall engagement of 58%. Instrumental in devising social and earned media strategies to launch international brands in India such as Aveda salons and TOMS footwear. Show less

      • Junior Account Associate

        Oct 2021 - Jan 2023

      • Public Relations Intern

        Jun 2021 - Sept 2021

    • Dr Bombay Ice cream

      Mar 2024 - Jun 2024
      Graduate Marketing Consultant

    • Mars

      Jun 2024 - now
      Graduate Marketing Consultant

  • Licenses & Certifications

    • MBTN Module Badges

      MBTN | Management By The Numbers
      Dec 2023
      View certificate certificate

    • Creating Effective Dashboards

      JS Academy
      Jun 2021

    • Digital Marketing and Content MasterClass

      H.R. College of Commerce and Economics
      Jan 2019

    • Management of Fashion & Luxury Companies

      SDA Bocconi
      Sept 2020
      View certificate certificate

  • Honors & Awards

    • Awarded to Benaz Patel
      Promising Young Leader H.R. College of Commerce & Economics 2020
    • Awarded to Benaz Patel
      Best Performer Award H.R. College of Commerce & Economics 2019
    • Awarded to Benaz Patel
      Award of Excellence H.R. College of Commerce & Economics 2018

  • Volunteer Experience

    • Head Of Marketing

      Issued by Rotaract Club of Mumbai Nariman Point on Jul 2020
      Rotaract Club of Mumbai Nariman PointAssociated with Benaz Patel