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Bruna Oewel

Bruna Oewel

Product Development Intern

Followers of Bruna Oewel2000 followers
location of Bruna OewelIrvine, California, United States

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  • Timeline

  • About me

    PhD Candidate in Informatics @ UC Irvine | Human-Computer Interaction

  • Education

    • UC Irvine

      2020 - 2025
      Doctor of Philosophy - PhD Informatics

      Human-Computer Interaction (HCI)https://www.informatics.uci.edu/

    • Universidade de São Paulo

      2006 - 2011
      Bachelor Textile and Fashion

      Activities and Societies: III Textile and Fashion Week 2007 (Organization Staff - Communication), Academic Center (Communication) - 2008, AIESEC

    • University of Michigan

      2017 - 2019
      Master's degree Design

      Human-Centered Designhttps://stamps.umich.edu/graduate-programs/mdesFull-tuition scholarshipJean Paul Slusser Award - MDes Thesis Project

  • Experience

    • Keiko Sports

      Jul 2008 - Jan 2009
      Product Development Intern

      Print design, technical drawings, specification sheets and customer services.

    • Aman Exports International

      Sept 2009 - Nov 2009
      Fashion Designer

      Creation of new clothing for women (woven fabrics), trends research, meetings with buyers.

    • Choice Fashions

      Dec 2009 - Mar 2010
      Fashion Designer

      Creation of new clothing for women (woven fabrics), trends research, meetings with buyers.

    • Branex

      Jul 2010 - Sept 2011
      Product Development Assistant

      Product development, specification sheets, sample quality control and constant contact with suppliers and customers.Women and Men garments (woven and knitted) for imports.

    • Arezzo&Co

      Oct 2011 - Feb 2015

      Led women bags and accessories merchandising through qualitative and quantitative analysis. Consumer trends and culture research and analysis, product performance review and line strategy. Action plans aiming the sales to the final consumer. Increase of 10% in sales by the end of the year. Implemented and coordinated new design (research and development) and merchandising processes for shoes and handbags. Worked with design and product engineering teams. Private Label project (05/2012 - 12/2012):Led a new private label project (women’s footwear) reporting directly to the CEO. Net margin of 19.8% by the end of the project.Traineeship in all areas and in two own stores.Franchising coordination training in Belo Horizonte/ MG, Brazil.Traineeship in the areas of Design, Research & Development in Campo Bom/ RS, Brazil.Footwear designer for the Summer 2013 collection.

      • Product Strategist

        Nov 2013 - Feb 2015

      • Projects Coordinator - R&D

        Feb 2013 - Nov 2013

      • Trainee

        Oct 2011 - Feb 2013

    • Carmim

      Apr 2015 - Feb 2016
      Footwear & Accessories Designer

      Footwear and accessories design for retail and e-commerce. Consumer trends and culture research. Product development with suppliers. Collection and trends / moodboards presentation through storytelling to the commercial team.

    • University of Michigan

      Sept 2017 - Jul 2020

      University of Michigan College of Pharmacy.Qualitative research for the development of an EHR clinical decision support application to improve the safety and quality of heart failure careWork from January - May 2019, and July 2019 - July 2020 Teaching assistant for the two-semester course Integrative Project (IP). IP is the BFA senior thesis at the Stamps School of Art & Design. Penny W. Stamps School of Art & Design.Assisted on two different design book projects. Conducted research andliterature reviews for a book proposal. Helped organize and categorizeinformation at the later stages of the “Discursive Design” book, published by theMIT Press.

      • UX/UI Research Assistant

        Jan 2019 - Jul 2020

      • Graduate Teaching Assistant

        Sept 2018 - May 2019

      • Design Research Assistant

        Sept 2017 - Aug 2018

    • Taubman College of Architecture + Urban Planning, University of Michigan

      Sept 2017 - May 2019
      Design Research Assistant

      "Ocupação Anchieta Avança!" project.Ethnographic research, participatory design with a community in Brazil.Ocupação Anchieta is a land occupation in the south of São Paulo. The central objectives of the project are to empower residents to become agents of change in their own community, to improve their quality of life, and to develop and disseminate sustainable land occupation resilient best practices for communities.

    • University of Michigan - School of Information

      Sept 2019 - Jul 2020
      UX Research Assistant

    • The ORBIT Project

      Sept 2019 - Jul 2020
      UX Research & Design Assistant

      http://orbit-project.com/

    • UC Irvine Donald Bren School of Information and Computer Sciences

      Oct 2020 - now
      Graduate Student Researcher

      Research in Human-Computer Interaction, engagement with digital health and wellbeing tools, and behavior change.Teaching assistant during 4 academic quarters: INF 131 (Human-Computer Interaction) - fundamentals of UX research, design, and accessibility.

    • Meta

      Jun 2022 - Sept 2022
      UX Research Intern

      Foundational qualitative UX research in FinTech

    • Amazon

      Jun 2023 - Sept 2023
      UX Research Intern

      UX Research for smart eyewear/ wearables

    • Amazon Lab126

      Jun 2024 - Sept 2024
      UX Research Intern

      Mixed-methods UX research for smart eyewear/ wearables

  • Licenses & Certifications

    • Strategic Merchandising

      ESPM
      Jul 2014

    • Research Methodology and Trends Analysis

      Observatório de Sinais
      Feb 2013

    • Innovation and Design for Global Grand Challenges

      Coursera
      Aug 2016
      View certificate certificate

    • Business Administration

      Pontifícia Universidade Católica do Rio Grande do Sul
      Jun 2014

    • Leading Strategic Innovation in Organizations

      Coursera
      Apr 2013

    • Apparel (Research & Development)

      Senai São Paulo
      Dec 2007

    • Interaction Design

      Coursera
      Sept 2016

  • Honors & Awards

    • Awarded to Bruna Oewel
      Jean Paul Slusser Award - MDes Thesis Project STAMPS School of Art & Design - University of Michigan May 2019 Honors students who understood and embraced the MDes program goals as determined by the faculty.Collaborative thesis by Bruna Oewel and Prachi Bhagane.
    • Awarded to Bruna Oewel
      Smucker Wagstaff Project Scholarship STAMPS School of Art & Design - University of Michigan Nov 2018 Awarded full scholarship to deepen research about inclusive design.
    • Awarded to Bruna Oewel
      2018 Outstanding Graduate Student Project Michigan Association of Planning Oct 2018 Recognition of "Ocupação Anchieta Avança!" project, part of the Taubman College of Architecture + Urban Planning, University of Michigan.
    • Awarded to Bruna Oewel
      Innovation in Action - Finalist Center for Socially Engaged Design - University of Michigan Mar 2018 2017-18DonUM is a web-based platform to increase organ donation registration rates at the University of Michigan, and eventually nationwide.Rebecca Grossman-Kahn, Medical School + Ross School of BusinessKashvi Gupta, School of Public HealthKosuke Kikuchi, Ross School of BusinessBruna de Souza Oewel, Stamps School of Art and DesignAmanda Wasserman, College of LSA
    • Awarded to Bruna Oewel
      Distinguished Awards for Interdisciplinary Sustainability Dow Sustainability Fellows Program at the University of Michigan Nov 2017 Recognition of "Ocupação Anchieta Avança!" project, part of the Taubman College of Architecture + Urban Planning, University of Michigan.
    • Awarded to Bruna Oewel
      VII Inclusive Fashion Contest - International Edition Secretaria de Estado dos Direitos da Pessoa com Deficiência Nov 2015 2nd place at VII Moda Inclusiva (Inclusive Fashion) Contest - International Edition.http://modainclusiva.sedpcd.sp.gov.br/

  • Volunteer Experience

    • Business Mentor

      Issued by Aliança Empreendedora on Mar 2016
      Aliança EmpreendedoraAssociated with Bruna Oewel

    • Incoming Exchange Team Member

      Issued by AIESEC on Jul 2009
      AIESECAssociated with Bruna Oewel

    • Translator

      Issued by Coursera on Aug 2016
      CourseraAssociated with Bruna Oewel