Gaurav Purohit

Experience

• 

  Thyrocare Technologies Ltd.

  May 2017 - Jul 2017

  Purchase Executive
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  Publicis Groupe

  Aug 2017 - Aug 2021

  Associate

  1. Managed and optimized a $5M+ annual advertising budget, overseeing search, social, and programmatic advertising campaigns for Fortune 500 clients, including Oracle, HP, Rolex, and COTY.2. Conducted daily campaign monitoring and performance analysis, leveraging Google Analytics 4, Adobe Analytics, and Looker Studio to assess KPIs, adjust bid strategies, and optimize campaign performance.3. Implemented machine learning-based bidding strategies, utilizing Smart Bidding, first-party data targeting, and predictive modeling, improving conversion rates by 250% and ROAS by 180%.4. Developed and refined multi-touch attribution models using Google Tag Manager (GTM), Measured, and Adobe Analytics, enabling precise ROI measurement and efficient ad spend allocation.5. Spearheaded A/B testing frameworks for ad creatives, audience segmentation, and landing page design, optimizing ad relevance, engagement rates, and customer acquisition efficiency.6. Led collaboration with cross-functional teams, including creative, analytics, and business intelligence, ensuring alignment between marketing strategies, data insights, and customer experience enhancements.7. Provided mentorship and leadership to a team of 10+ SEM analysts, conducting training sessions on campaign setup, bid strategy, audience targeting, and performance reporting, ensuring best-in-class execution.8. Negotiated media buys and strategic partnerships with top-tier ad networks, ensuring premium ad placements, cost efficiencies, and maximum brand exposure. Show less

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  Shree Krishna Corporation

  Sept 2021 - Mar 2022

  Digital Marketing Consultant

  1. Designed and implemented a 360-degree digital transformation strategy, integrating e-commerce, direct-to-consumer (DTC) sales, and AI-powered customer insights, leading to a 12x increase in online sales and a 5x improvement in retention.2. Oversaw daily performance tracking and optimization of paid media campaigns across Google Ads, YouTube, Bing, TikTok, and Snapchat, fine-tuning ad creatives, bid strategies, and audience targeting to enhance ROAS and reduce CPC.3. Managed the company’s brand repositioning strategy, executing refined messaging, high-end influencer collaborations, and luxury product positioning, leading to a 5x increase in AOV and a 300% rise in repeat purchases.4. Conducted customer journey mapping and UX optimization, collaborating with design teams to enhance website navigation, checkout flows, and landing page experiences, improving conversion rates and reducing bounce rates.5. Developed and implemented advanced customer segmentation models, using HubSpot, Marketo, and Salesforce Marketing Cloud, enabling personalized customer outreach and predictive behavior modeling.6. Established and managed a comprehensive lifecycle marketing program, leveraging email, SMS, and push notifications through Zapier and Iterable, improving customer engagement and lifetime value (LTV) by 45%.7. Led data-driven decision-making by developing customized dashboards in Tableau and Google Data Studio, providing actionable insights and enabling real-time campaign optimizations.8. Negotiated partnerships with digital publishers, affiliate networks, and strategic business partners, securing high-quality placements and expanding audience reach through targeted content collaborations. Show less

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  Auora Kombucha

  Apr 2022 - Aug 2024

  Head of Digital Marketing

  1. Developed and executed comprehensive omnichannel marketing strategies, integrating SEO, PPC, content marketing, influencer partnerships, and paid media campaigns to drive sustainable revenue growth and brand visibility.2. Managed and allocated a $3M+ annual marketing budget, optimizing ad spend across Google Ads, Meta Ads, Amazon DSP, LinkedIn Ads, and TikTok Ads, ensuring efficient customer acquisition and maximum ROI.3. Conducted in-depth market research and competitive analysis, leveraging insights from Google Analytics 4, SEMrush, and Ahrefs to refine SEO strategies, conversion optimization, and audience targeting.4. Spearheaded email and SMS marketing automation initiatives using Klaviyo, Braze, and Iterable, implementing behavioral retargeting, A/B testing, and dynamic content personalization, increasing engagement by 400%.5. Led data-driven content marketing initiatives, overseeing website performance and organic search rankings, implementing structured data, AI-powered content recommendations, and audience segmentation to boost organic traffic by 300%.6. Established a robust analytics and reporting framework, utilizing Looker Studio, Power BI, and Salesforce Marketing Cloud, enabling real-time tracking of key performance indicators (KPIs) and campaign performance.7. Collaborated with sales, product, and operations teams to align marketing strategies with inventory management, demand forecasting, and pricing models, ensuring seamless cross-functional execution and optimized product availability.8. Maintained strong relationships with external media partners, advertising networks, and technology vendors, negotiating contracts and optimizing media placements to enhance brand positioning and market penetration. Show less