Emma Kendon

Experience

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  Leeds College of Music

  Nov 1996 - Mar 1998

  External Relations

  Leeds International Music FestivalLeeds International Jazz Education Conference

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  Trinity Laban

  Apr 1998 - Jul 2003

  Marketing and PR Manager

  HEERA award-winning direction of all Trinity's fundraising creative, including the £15m restoration of Wren's King Charles Court, for Trinity's relocation, and alumni relations. Public and Press Relations for the fundraising and relocation campaign alongside day-to-day marketing of specific concerts, courses, and producing the HEIST ward-winning prospectus. Establishing a strong network of media and local active supporters for the college and organising large-scale media events

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  Plan International

  Jul 2003 - Sept 2007

  Fundraiser

  Donor acquisition on to Plan's child sponsorship scheme and Forgotten Children, reactivation of donors and training fundraisers

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  VSO

  Oct 2007 - May 2014

  Supporter Development Manager

  Managing a team, I'm responsible for growing DD & cash donors' engagement and loyalty, and inspiring them to keep giving and stretching themselves a bit more. I've brought a sponsorship product online, and kept it adapting to digi demands, I've had a £10k gift and a £15k gift in the warm mail mix recently and I've spearheaded quality content-gathering in a challenging field.By stemming attrition, testing, managing warm mail, phone and e-communications we've seen a 31% growth in income this year. I've improved crucial KPIs, and I'm currently running three sophisticated overall donor engagement journeys, linking with legacy & acquisition and managing cross-selling, as well as running the story-gathering for the team.I'm also a copy-writer, a project-manager, an analyst and a strategist, and am looking forward to VSO's further growth over the next five years. Show less

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  Great Appeal

  May 2014 - now

  Fundraiser/Copywriter

  With 27 years' experience fundraising and marketing in charities, education and the arts, I provide strategic planning, copywriting and content-gathering for charities and changemakers. With my brilliant Great Appeal colleagues in the form of Nick and Becky, and our film, print and data partners, I'm thrilled to be helping the charities we work with towards their income and donor-loyalty goals.Specialities: Fundraising planning and Direct Marketing, content-gathering, copywriting and editing. Show less

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  University of Chichester

  Jan 2017 - Jun 2021

  University Lecturer

  Delivering the Individual Giving, and the Psychology & Case for Support modules, for the UK's first undergraduate Charity Development Degree. My move away in 2021 meant I had to give this up.

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  University of Glasgow

  Jul 2022 - now

  Trainer and mentor

  Supporting the fantastic Development Team to deepen understanding of donor psychology and Individual Giving skills.