Alexandra Booth

Experience

• 

  University of Florida Department of Recreational Sports

  Aug 2013 - Apr 2017

  Supervised players, officials and site for nightly intramurals and weekend collegiate tournamentsHired and evaluated officials during season Facilitated officials' training clinicsCoordinated international gymnastics competition with thousands of participants Utilized customer service skills to handle conflicts among players and officials Lead officials' training clinicsFirst Aid/CPR certified Officiated community/regional games for flag football and volleyballLearned fundamentals rules of volleyball and flag footballFurthered communication skills by constantly collaborating with officials and supervisors

  • Competitive Sports Supervisor

    Aug 2015 - Apr 2017

  • Competitive Sports Official

    Aug 2013 - Aug 2015
• 

  Osprey Observer

  May 2014 - Aug 2014

  Reporting Intern

  Reported on people and events within the community Researched and wrote stories printed in five publications, including four front page storiesCopy-edited and fact checked using AP Style for all newspapers for within Hillsborough County

• 

  The Independent Florida Alligator

  Jan 2015 - Apr 2015

  Contributing Writer

  Wrote stories on local events and people within the Gainesville community Collaborated with editors on story ideas and submitted original ideas Covered speech by Dan Mathews, Senior Vice President of Media Campaigns for PETATook photographs to go with stories, including a stand-alone front-page photo

• 

  Frank gathering

  Jan 2016 - Dec 2016

  Social Media Director/Strategist

  Led team of 11 students to create social strategy, content calendar, and publish peer-reviewed articles and graphicsEngaged with audience using live tweeting and FB live during events and the conferenceUtilized Parse.ly, Facebook Insights, Google Analytics and Twitter Analytics to analyze impressions and interactions with followersPhotographed events and presentation in both inside and outside lighting Used TweetDeck and Wordpress to schedule posts at best possible timeCreated graphics and found articles to share in monthly newsletter Drafted and edited tweets for blog posts on frank website Used Canva and InDesign to create graphics for social platforms Show less

• 

  WUFT News

  Jan 2016 - Apr 2016

  News Reporter

  Wrote news stories about people and events in Alachua County and the surrounding 15 counties Created social media posts for Facebook and Twitter to feature articles Recorded video clips and sound bites for daily news broadcast to accompany written storiesTook photos for stories with personal DSLR Edited peers' stories for AP style, grammar, proper research and fact checking

• 

  Her Campus UFL

  Aug 2016 - May 2017

  Social Media Manager

  Managed the official Twitter account for the UF chapter of Her Campus using Tweetdeck Scheduled creative content, graphics and articles to engage with followers daily Increased followers by 20%Chosen as a brand ambassador for the Her Campus TourChecked engagement and impressions using Twitter AnalyticsFollowed voice and brand of Her Campus national organization, "#1 new-media brand" for college women

• 

  Orange & Blue Magazine

  Jan 2017 - May 2017

  Marketing Director

  Developed campaigns to increase social media followers and engagementDrafted social media posts for each platform Directed, edited and filmed commercials to promote magazineDesigned graphics in Canva to strengthen brand awareness Implemented marketing strategy and formulated budget Created distribution list of magazine to university and the Greater Gainesville locationsOrganized shot list and selected locations for photoshootsPosted weekly blogs and submit photos to Instagram to engage with followers Show less

• 

  USA Competitions

  Feb 2017 - Feb 2020

  Event Staff

  Volunteered at Presidential Classic Tournament at the Disney Wide World of Sports in Orlando, FL and the Tim Rand Invite at the Broward County Convention Center in Ft. Lauderdale, FLHelped athletes, parents and coaches complete registration for the eventLead several award ceremonies daily for each flight of gymnastics, including reading off names of winning athletes during the ceremony, organizing athletes before ceremonies began and organizing medals and banners for each ceremony

• 

  American Association for Physician Leadership®

  Mar 2018 - Sept 2018

  Public Relations and Communications Intern

  Grew social media following by 20% by developing regular posting schedule of promotional content and thought leadershipDeveloped monthly and event-based media report using HubSpot and other analytics toolsDesigned graphics for internal training and external posts in CanvaCreate media contact lists using Cision Dictated notes from weekly organization-wide meeting Revised association's brand and social media guidelines

• 

  DJ PUBLIC RELATIONS INC.

  May 2018 - Mar 2021

  • Public Relations and Social Media Consultant

    Jun 2019 - Mar 2021

  • Public Relations Coordinator

    May 2018 - Jun 2019
• 

  Freelance

  Jan 2019 - now

  • Independent Communications Consultant

    May 2018 - now

  • Research Consultant

    Jan 2019 - Jan 2020
• 

  Image Suite PR | Marketing | Media

  Aug 2019 - Mar 2020

  Public Relations Coordinator Consultant

  Developed website copy for several client websites, including a country club golf course, charity tournament and organic gardening productsDrafted social media posts and engaged with accounts in the industry to build social media accounts from the ground upPerformed market research for a startup company Researched and composed blog posts on topics in the agriculture and garden industryUsed Adobe Stock for social media images to edit in Adobe Photoshop

• 

  Hillsborough Community College

  Nov 2019 - now

  • Digital Content Manager

    Nov 2023 - now

  • Digital Content Producer

    Oct 2022 - Nov 2023

  • Marketing & Communications Coordinator

    Nov 2019 - Oct 2022
• 

  True Blue Communications

  Aug 2021 - now

  Independent Contractor