Cassie Stokes

Cassie Stokes

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  • Timeline

  • About me

    Creative Digital Manager | Online Content Producer | Copywriter | Editor | Commercial Voicer Over Artist

  • Education

    • Ryerson University

      2015 - 2015
      Marketing
    • George Brown College

      2015 -
      Digital Marketing
    • Dublin City University

      2007 -
      Media Management
  • Experience

    • TV3 Television Ireland

      May 2006 - Jan 2013

      I produced a daily entertainment segment ‘The Buzz’ on 3e’s live news show FYI. Researched and wrote entertaining and creative pieces that were also informative. Carried out interviews and reported from various events around Ireland.Cut and edited all my own packages.Scripted voice-over continuity.Developed and maintained a good contact base.Uploaded videos and stories to the TV3 website.Created an online presence for the segment which gained a big following on Facebook and Twitter.Worked directly with the sales team creating and developing campaigns Show less

      • Reporter/Segment Producer

        May 2008 - Jan 2013
      • Promotions assistant

        May 2006 - May 2008
    • Jude Foster Talent

      Jan 2009 - now
      Voice Over Artist

      Currently the voice of nationwide Ford radio commercials, needless to say, the female voice!I voice campaigns in Canada for American Express.I was the female continuity voice-over artist for 3e Voiced various home produced programs on TV3.Wrote VO scripts for continuity and promos on 3e.

    • Insight TV

      Jan 2013 - Apr 2013
      Researcher

      Worked alongside the executive producer on a range of different live shows, from award shows to TV specials; Worked closely with the talent producers and production coordinators; Sourced filming locations and talent for shoots; Responsible for each show’s online assets; Organized material for the live show's social media channels; coordinated with the marketing teams involved; researched and carried out interviews for shoots; Booked travel and maintained excel grid of travel plans for all production talent. Show less

    • Cineflix Media Inc.

      Mar 2013 - Feb 2014
      Associate Producer/Social Media Coordinator

      Worked on the third and fourth season of ‘The Food Network’s’ hit show ‘Food Factory’; Secured access for filming in some of the top firms across North America including Hersheys, Whole Foods and Frank’s Hot Sauce; Confidently communicated creative ideas to the executive producer and potential companies for segments; Produced exclusive content while on set for the show’s social media platforms; Responsible for social content calendars and assets for each segment; Managed “Food Factory’s” social media channels keeping with the TOV; Doubled as a project manager/coordinator; Planned, prioritized and managed workloads across multiple productions throughout the series; Researched different products and companies, and found suitable products for segments; Worked closely with industry experts to organize filming dates and specifics for the shoots; Wrote briefs for interviews, and put together info packs including shooting schedules; Successfully booked appropriate characters and locations for filming; Worked with other researchers to coordinate shooting schedules/locations months in advance. Show less

    • ET Canada

      Mar 2014 - now
      Creative Content Producer/Social Media Manager

      A key member of the digital team at Entertainment Tonight Canada, responsible for building the show’s online presence; Produce exclusive online segments for ET Canada as well as all our social media pages; Work closely with the marketing team to ideate, create and execute original, fully integrated campaigns; Define clear social media goals and objectives; Use data analytics to plan content strategy and target specific audiences; Work directly with online influencers in order to create strong social media segments/campaigns; Write, assign and edit online content/entertainment blogs for Etcanada.com; Edit social copy for publishing; A lover of all things social media, always finding new ways to increase traffic and engage our audience with the latest social tools; Coordinate social media plans for awards and festivals including TIFF and People's Choice Awards; In depth knowledge of social media channels including Twitter, Facebook, Instagram, Snapchat, Pinterest and Vine; Experience using analytics to track, report, position and target; Manage ET Canada's social media community (Twitter/Facebook/Instagram/Vine/Snapchat) keeping with the TOV of the brand; Excellent understanding of CMS and SEO practices. Show less

    • TV3 Television Ireland

      Apr 2016 - now
      Television Host
  • Licenses & Certifications

    • Social Media Marketing

      George Brown College