Eva Song

Experience

• 

  Cubiio

  Jun 2018 - now

  • Spearheaded a cross-functional team of 4 to collaborate with an outsourced software team of 6 to develop Cubiio 2, a laser cutter and metal engraver that can be controlled via the Cubiio App to produce customized words or pictures onto surface of choice, within the deadlines and budget.• Utilized Figma, a collaborative interface design tool, to communicate the company's needs and requirements to an outsourced software team of 6 for the development of Cubiio 2.• Enhanced customer relationships via launching "Cubiio Club", a cloud database for 10,000+ users to download laser projects and templates created and shared by professional designers and users, and “Quser group”, an online community for users to share useful tips and the pictures of their works.• Resolve 10+ customer inquiries and issues weekly, and promptly provide effective and insightful solutions.• Lead a cross-functional team of 1 system architect, 1 UI/UX designer, 1 mechanical engineer, 1 firmware engineer to develop a portable wood-cutting machine that is to be launched in February 2023. Show less • Directed and launched the highest-funded Kickstarter campaign in Taiwan “Cubiio 2: Laser Cutter & Metal Engraver with Autofocus” in 2020, exceeding the company's goal of US$25,000 within 1 minute and raising US$1.8M in total from 1,412 fund providers.• Led and motivated a cross-functional team of 4 to break the sales record in Pop Up Asia's history, selling 100+ units of Cubiio 1 during the 4-day exhibition.• Selected and collaborated with 15+ local and international influencers and key opinion leaders on YouTube and Instagram to promote Cubiio 1 and Cubiio 2 with unboxing videos and posts.• Directed the production of the promo video of Cubiio 2 within 2 months, covering scripting, budgeting, and collaborating with an outsourced filmmaking team of 10+ professionals.• Spearhead marketing and public relations activities of Cubiio 1 and Cubiio 2, including collaborating with the in-house designers to optimize the company's official website, developing and executing marketing campaigns of Cubiio 1 and Cubiio 2, representing the company in international fairs and exhibitions such as Tokyo International Gift Show, Hong Kong Gifts & Premium Fair, and Pop Up Asia. • Analyze sales data and generate daily reports of sales numbers, channels and website visits to generate marketing insights and recommendations for areas of growth.• Improve customer relationships by holding user exchange meetings every 3-4 months and establishing an online recommendation system on the company's official website. Show less

  • Project Manager

    Feb 2019 - now

  • Assistant Marketing Manager

    Jun 2018 - Oct 2022