Shorey Andrews

Experience

• 

  TJX Canada: WINNERS, HomeSense, & Marshalls

  Aug 2013 - Jun 2014

  Public Relations Coordinator

  Directly supported all media outreach needs, while performing day-to-day tasks required to maintain the overall performance and flow of the media showroom. Managed the bilingual media online showroom, overseeing creative agencies and working with photographers, stylists, internal translators, and merchants.

• 

  JUST EAT

  Aug 2014 - Aug 2017

  Managed Just Eat Canada's content and social media growth strategy across multiple channels. Responsible for creating and implementing brand-driven, editorially innovative, and consumer-activating content. In-house copywriter for Just Eat Canada. Supported all B2B and B2C communications. Acted as the editorial gatekeeper for the brand blog, while executing all copy needs for digital and out-of-home advertising and campaigns.

  • Content Manager

    Oct 2016 - Aug 2017

  • Copywriter

    Aug 2014 - Oct 2016
• 

  Blue Ant Media

  Nov 2017 - Aug 2018

  Digital Editor, Makeful

  Managed editorial content and strategy for bemakeful.com, a women's lifestyle publication with an emphasis on DIY and crafting.

• 

  SID LEE

  Aug 2018 - Nov 2018

  Content Manager

  Responsible for overseeing the development, execution, and delivery of editorial content across digital platforms. Managed and commissioned work to freelancers in a newsroom-like environment.

• 

  Abacus.Agency

  Dec 2018 - Jun 2019

  Copywriter

  Partnered with Art Director to create dynamic marketing campaigns made for a mobile-first environment. Clients included Trec Brands, Blissed, AfterShokz, Days Inn, and Ratehub.ca

• 

  RBC Ventures

  Jun 2019 - Mar 2021

  Led editorial content across multiple Ventures, supporting various content marketing needs while establishing writing and publishing best practices, ensuring quality, consistency, and editorial standards are met across all content. Managed a team of in-house writers and freelancers to collaborate on the discovery, creative concepts, and storytelling to identify unique creative strategies to achieve a Venture’s core objectives. Managed the strategy and execution of content across all digital platforms, including media outreach, sponsorship and partnership opportunities. Maintained editorial calendar and publishing practices while offering strategic, editorial and promotional recommendations for content amplification.

  • Content Editor

    Jan 2020 - Mar 2021

  • Content Manager - Wellspent

    Jun 2019 - Jan 2020
• 

  SLICEca

  Apr 2020 - Apr 2023

  Contributor

  Freelance contributor covering lifestyle and entertainment verticals for Slice.caConducted research and interviews to bring trending stories to life while also lending a voice to pop culture moments related to celebrity — and why the '90s are somehow cool again.

• 

  Mydoh

  Apr 2021 - Sept 2021

  Senior Manager, Content & Social (RBC Ventures)

  Led the strategy and execution of content across all digital platforms for Mydoh, a money management app and Smart Card for kids and parents; powered by RBC. In this role, I partnered with freelance content creators, the internal team and RBC Ventures marketing to align on campaigns, media outreach, sponsorship and partnership opportunities.

• 

  Inkblot Therapy

  Oct 2021 - Jul 2024

  Senior Content Manager

  Senior lead for all content marking needs, including managing the editorial process, content strategy and production, writing, editing, amplification, and reporting.