Leticia Milla

CEPED

Course content:History of AdvertisingDifference between Advertising and Marketing.Publicity agency,Advertising agency,Marketing Definitions,Real Marketing,Misleading Marketing,Function of an Advertiser,Creating an advertising campaign step by step,Attributes of an Advertiser,Advertising in the Modern Economy,The Consumer,Market research,Creating a Logo,Developing a Slogan,Announcement,layoutTechniques for creating a good… Show more Course content:History of AdvertisingDifference between Advertising and Marketing.Publicity agency,Advertising agency,Marketing Definitions,Real Marketing,Misleading Marketing,Function of an Advertiser,Creating an advertising campaign step by step,Attributes of an Advertiser,Advertising in the Modern Economy,The Consumer,Market research,Creating a Logo,Developing a Slogan,Announcement,layoutTechniques for creating a good layout,Graphic Illustration,Advertising Vehicles,Classification of Advertising Vehiclesweb advertising,Consumer X impulse purchases,CRM,4 P's Theory,Changing the elements of the 4 P's Theory,How to get free advertising for your business,consumer psychology,advertising phrases,branding,How to manage a brand,The Branding Guidelines,Diversify or Focus.The Ansoff Matrix.Competitive intelligence.Price War.Marketing in Times of RecessionskimmingHow to Keep and Acquire CustomersPlanogram.Creating a Free Web Ad. Show less

CIEE

Wartburg College

Wartburg College

Volunteer Staff

Associated with Leticia Milla

Volunteer Staff

Associated with Leticia Milla

Fellowship Designer

Associated with Leticia Milla