Lauren Worrell

Experience

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  New West Marketing Inc.

  May 2008 - Aug 2008

  Customer Support Representative

  • Located potential dealers to resell company products, as a result sales increased by 10%• Designed introductory call script for potential dealers which is now standard for the office

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  The Center for Creative Leadership

  Jan 2010 - Jun 2010

  Global Marketing Intern

  • Developed a comprehensive social media/networking plan catered to target market• Recommended a new e-commerce site layout which resulted in a 15 percent increase in user satisfaction

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  The Danley Law Firm, P.C.

  Jun 2010 - Aug 2011

  Legal Intern

  • Acted as legal aid during court room proceedings, interviewing of witnesses, and pre-trial conferences• Prepared legal documents, briefs, contracts, agreements, pleadings, court papers, and correspondence

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  North Carolina A&T State University

  Aug 2011 - Dec 2011

  Management Research Assistant

  • Conducted exhaustive research on entrepreneurship and small businesses in global markets • Designed and managed website for Extended Research and Ethics Education Program• Created advertisements and public relations materials to promote service learning abroad

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  Michelin

  Feb 2012 - May 2023

  • Design and execute social media strategy for North America across 600K followers on LinkedIn, Facebook, Instagram and Twitter• Develop, execute and monitor lead generation strategy and lead nurture campaigns • Increased subscriber list by 60% in 3 months by implementing integrated inbound marketing campaigns• Lead development of content marketing strategy focused on creating and distributing valuable, relevant and consistent content to drive profitable customer action• Lead project to develop BI&A dashboards for our fleet customers to assist with management of their day-to-day business with Michelin• 2019 Marketing Innovation award winner Show less

  • B2B Digital Marketing Manager

    Feb 2018 - May 2023

  • Country Operational Marketing Manager

    Mar 2016 - Feb 2018

  • Area Sales Manager

    Jan 2013 - Mar 2016

  • Communications & Branding Intern

    Feb 2012 - Jan 2013