Nora Kovacs

Experience

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  Red Bull

  Sept 2010 - Jan 2013

  Communication Coordinator

  • Managed the organization of major events, including Red Bull Flugtag, Red Bull Pilvaker, Red Bull HomeRun, and Red Bull Music Academy.• Produced insightful reports, statistics, and conducted competitor analyses to inform data-driven decision-making

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  Google

  Sept 2013 - Jan 2014

  Online marketing Trainee

  • PPC campaign strategy planning• Creating and optimizing PPC campaigns• Google AdWords (GSN, GDN, YouTube), Analytics

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  New Wave Media Group

  Mar 2014 - Feb 2018

  • Complete management of digital campaigns for the top Hungarian online channels• Pioneered the development of targeted advertising zones.• Formulated and executed impactful marketing strategies.• Demonstrated hands-on expertise in SEO implementation

  • Campaign Manager

    Sept 2016 - Feb 2018

  • Sales and Marketing Manager

    Mar 2014 - Dec 2016
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  Havas Village

  Feb 2018 - Jan 2022

  • Proficient in orchestrating successful brand launches in the CEE markets and optimizing social channel communications for effective outcomes• Social Media and PPC campaign strategy planning & writing• Planning annual communication strategies• Looking for new market opportunities for business growth• Leading a team of Social media managers (10 people)• Reporting and Data Visualization (Looker Studio)Platform knowledge: Meta, LinkedIn, TikTok, Pinterest, Reddit, Twitch, Snapchat, Spotify, YouTube, Whatsapp, Viber Show less

  • Head of Social & PPC Manager

    Mar 2020 - Jan 2022

  • Senior Social Media Manager

    Jul 2019 - Feb 2020

  • Social Media & PPC Manager

    Feb 2018 - Jun 2019
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  Costa Coffee

  May 2018 - Jan 2020

  Online Marketing Manager

  • Crafted and implemented a holistic approach to build and strengthen brand affinity• Social Media management (content management and PPC)• Planning annual communication strategies• New website production coordination

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  Red Bull

  Feb 2022 - May 2024

  Head of Media Network & Culture Manager

  • Developing, executing, and monitoring the country’s strategic media direction• Looking for new market opportunities and integrating new channel ideas into the strategy (TikTok & Twitch Lives, Reddit ads, Digital Turbine - In-app advertisement)• Building brand affinity with a holistic approach (PEMO)• Planning annual business plans (media, culture, sport)• Leading the Opinion Leader and Influencer program• Leading the media team (5 people)Main projects so far: Red Bull Flugtag, Red Bull Jukebox, Red Bull Pilvaker, Red Bull Paper Wings, Red Bull SoloQ, Red Bull Doodle Art, Red Bull Basement, Wings for Life Show less

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  Freelance

  May 2024 - now

  Senior Performance Marketing Manager

  • Strategic Marketing Planning - Developed and executed digital marketing strategies to enhance presence and growth in the US and Hungarian markets.• Performance Marketing and PPC Management - Managed diverse PPC campaigns across platforms like Meta, TikTok, LinkedIn, Reddit, and Google, focusing on strategic performance optimization to maximize ROI.• Email Marketing Expertise - Crafted and managed successful email campaigns, boosting customer engagement.• Digital Training and Team Leadership - Provided comprehensive digital marketing training to teams, enhancing their proficiency with the latest industry tools and practices. Show less