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Kenneth Tan (Cove)
Lead Vocalist

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About me
Art Director | VILLAINS
Education

LASALLE College of the Arts
2009 - 2013Bachelor of Arts (B.A.) (ANIMATION ARTS) Animation Arts (2D Animation)Animation Arts2D AnimationCharacter DesignLogo DesignConceptual DesignIllustrationInk and PaperPoster Design
Experience

ORANGECOVE
Jan 2009 - nowLead VocalistLead Vocalist / Guitarist of the pop rock band ORANGECOVE.Opened for international acts like WE THE KINGS and THIS WILD LIFE.Played at major events in Singapore held at Esplanade, Fort Canning Park, Marina Platform, ION Orchard, Scape, Hard Rock Coliseum at Resorts World Sentosa, etc.Helped in managing gigs such as The Devil Wears Prada, The Maine, A Rocket To The Moon, Mayday Parade.

Geekface Official
Jan 2014 - Jan 2016Freelance Illustrator / DesignerPoster design got chosen for the school catalogue of LASALLE COLLEGE OF THE ARTS.Designed the album art for the single of the band In Each Hand A Cutlass.Caricatures at fleas and charity market.- Illustration- Poster Design- Character Design- Conceptual Design- Children Story Book Design- Graphic Design- Event Design- T-shirt Design- Logo Design- Name card Design

La Ristrettos
May 2014 - Jan 2015Illustrator and BaristaMenu designs, gave life to the coffee pitchers with pop art drawings, and latte art.

Sieg and Zack International
Aug 2015 - Jan 2016Artist AnimatorArtist Animator for a Strategy based Pet Mobile Game.- Character Design- Character Animation- Game Layout- UI- UX- Power / Skills Animation

Akïn
Jan 2018 - May 2023Attention to detail // That power to create a bigger picture within a picture.Filling a blank canvas with a story.I HAVE THAT POWER. Not one that can save the world, but at least one that can make a difference for your brand. It isn't just about creating a design that looks good, but the ability lies where you can connect the brand with their consumers. It isn't as easy as it sounds, but to me, that is the fun part! Creating fresh, out of the box ideas that will go a long way and still be meaningful.Quoting Conor McGregor:"There is no talent here. This is hard work. This is an obsession. Talent does not exist, we are all equals as human beings. You could be anyone if you put in the time. You will reach the top, and that's that. I am not talented, I am obsessed."And ending it off with one from Cristiano Ronaldo:"We don't want to tell our dreams. We want to show them!" Show less Kenneth leads AKÏN’s team of creative designers. Together, they work across various mediums and platforms to translate conceptual ideas into visually impactful and effective designs. To date, he has helped clients like Redcross, Singapore Sports Hub, Better Internet Council (IMDA), National Library Board, AirBnB, Aroma Truffles, Overseas Singaporean Unit (OSU), GTRIIP, AMCONICS, Home-Fix, White & Co. visualise their dreams.FUTURE-PROOF, HUMAN-CENTRIC MARKETINGAKÏN designs marketing strategies for a restless digital generation. Positioned at the intersection of data, creative design and contemporary culture, our unique approach to marketing delivers real business impact. AKÏN uncovers consumer and cultural truths to help brands articulate their purpose. We design impact-driven marketing campaigns based on data and sound analysis. With a tech-first mindset, we build digital solutions that bring you closer to your audiences. Above all, our goal is to help brands nurture consumer relationships that will stand the test of time.Reach out to us at www.helloakin.com or find out more about us at @hello.akin on Instagram. Show less
Brand Designer
Jan 2016 - May 2023Design Lead
Jan 2018 - Oct 2022

Villains
Jul 2022 - nowArt Director
Aug 2023 - nowDesign Lead
Jul 2022 - Aug 2023
Licenses & Certifications

Bachelor's Degree in Animations Arts
- View certificate

Inbound Certification
HubSpotAug 2016
Languages
- enEnglish
- maMandarin
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