Tracy Akoso

Experience

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  Leisure Investment capital (JACARANDA CASINO)

  Mar 2015 - now

  Marketing Manager

  MARKETING MANAGERDeveloping marketing strategies for new productsOrganizing promotional events and coordinating day-of deliveries and staffingLeading and training a team of Marketing AssociatesReviewing current marketing campaigns for weaknesses and developing solutions within budget constraintsAnalyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives salesIdentifying potential new markets and creating a plan to enter the marketPartnering with product development and buying teams to estimate product demandBrainstorming fresh advertising ideas with senior management•Instilling marketing led ethics throughout the business•Researching and reporting on external opportunities •Understanding current and potential customers •Managing the customer journey (customer relationship management)•Developing the marketing strategy and plan•Management of the marketing mix•Managing agencies•Measuring success •Managing budgets•Ensuring timely delivery•Writing copy•Approving images•Developing guidelines•Event planning Show less