Ma. Fernanda Casas Villalobos

Experience

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  Televisa

  Jan 2011 - Jan 2012

  Set Decorator

  - Set Decorator for TV Programs and Soup operas.- Interior Design and Resource Management for furniture and props.- In charge of the Furniture Inventory Data base.- Productions Budget Management.- Team Leader of the art director crew and coordinator of other areas involved at set decoration.

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  Genomma Lab

  Jan 2012 - Feb 2012

  Set Designer

  - Set Designer for TV Commercials.- Integrated at the Production Team: Director, Director of Photography, Production designer, Costumes Designer and Makeup stylist.- Team Leader of the art director crew.- Collaborative work with preproduction, production and postproduction teams.- Production Budget Management and negotiation with suppliers.

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  Grupo Gepp

  Feb 2012 - Feb 2014

  Communications Coordinator

  ACHIEVEMENTS: Optimized the effectiveness and assertiveness in the Communication Plan and training of the Sales Force, which increased the interest on the communications channels. Strengthen the relation between the employees and the company through incentives and effective communication. Stakeholder's management. - Secured execution of brand growth plans, collaborating with the marketing and commercial department through strategies by channel / client to ensure growth. - Produced the Sales Force Capacity Development and Training Program at the national level in which promotions, new products launch grid, best practices, correct commercial executions, shopper events & equity campaigns were explained. - Coordinated Incentives, to achieve increased sales volumes, as well as employee satisfaction. - Planned and managed events nationwide. Show less

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  SEDARPA

  Feb 2014 - Dec 2015

  Communications and Public Relations Coordinator

  ACHIEVEMENTS: Devised the coordination of the agenda, collaborated between departments for public activities and wrote impactful political speeches. - Wrote impactful speeches for Public Events at the state level. - Event Planning and Management. - Agenda Management. - Collaborated with other team in achieving strong government relations.

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  Inteligencia Politika

  Dec 2015 - Oct 2018

  Strategic Planning Manager

  ACHIEVEMENTS: Successfully implemented Company’s Business Plan, introduced operative strategies and monthly / annual financial objectives. Coordinated innovational projects with impactful presentations, achieved contracts with public and private clients.Positioning of public and private profiles.- Created communication and marketing strategy, through investigation in different traditional and digital media, mega data, data bases, including Social Media (social listening).- Evaluated, planned and designed actions for crisis control.- Public relations.- Carried out market research and interest profiles and created reports, dashboards and presentations that drive business / marketing decisions.- Developed corporate branding and public image, Identifying social trends & buzz in order to improve marketing campaigns.People management.- Constructed the employing staff, increasing it by 100%.- Coordinated Work Teams, such as digital analysts, marketing experts, political analysts and others, increasing production by 50%.- Managed Internal Communication and Human Resources, such as Recruitment Processes.Incorporation of processes for operational, financial and administrative projections.- Made financial projections and annual Business Plan.- Planned company expenses, reducing them by 35%.- Implemented purchasing processes and supplier coordination.- Executed strategic growth plans, ensuring their implementation to achieve short and medium term objectives.Customized training.- Made presentations, manuals and courses tailored to the needs of the client, taking care of the insights to increase campaign & product performance.Commercial strategy- Investigation and contact with possible clients.- Commercial presentations.- In charge of the signing contracts.- CRM management.- Specialized attention to meet customer expectations and payments for the services provided. Show less

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  Grupo R

  Oct 2018 - Dec 2020

  ACHIEVEMENTS: Pioneering in creation of the company’s Communications department, developed strategies for change management, amplified company’s brand and improvised employee’s benefits through negotiation with management.- Coordinated the Communication department successfully and adapted to the business needs of 12 different units.- Promoted event management nationwide.- Introduced mapping, configuration and implementation of Success Factors.- Negotiated the national benefits for employees, without a cost to Grupo R. Show less

  • Communications Manager

    May 2019 - Dec 2020

  • Talent Development, Training and Integral Management Coordinator

    Oct 2018 - May 2019
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  Agencia Maroma

  Mar 2021 - Oct 2023

  Dirección de Comunicación

  LOGROS: Estructuración del departamento de Comunicación, introducción a procesos y administración de proyectos. Realización de estrategias de negocio que permiten llevar a cabo la misión de la empresa y las referentes al trabajo operativo del área. Business Development, Negociación y Atracción de clientes.Liderar equipo de comunicación- Estructurar y organizar el equipo de trabajo- Realizar mejoras en procesos y entregablesMedición de indicadores del área- Medición de indicadores referentes a la comunidad digital y alcance de la comunicación- Seguimiento, análisis y ajuste de la estrategia digitalRealización de Plan de Contenido- Revisión de la estrategia digital de nuestros clientes para así establecer un Plan de Contenido- Seguimiento al Plan de Contenido, sobretodo en Redes Sociales como Facebook, Instragram y Sales UpEstructura y estrategia administrativa Show less

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  STANZ ELEVATORS

  Apr 2021 - Oct 2023

  Responsable de Estrategia Comercial

  Realización de estrategias comerciales.Gestión de clientes actuales y potenciales.