Arjan M.

Experience

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  Wieden + Kennedy

  Jun 2011 - Jul 2011

  Intern
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  Viacom 18 Media Private Limited

  Jul 2013 - Jul 2015

  Marketing Executive

  Headed digital media marketing and content creation for music festivals and comedy shows across India. Worked on creating new shows for Vh1, MTV and Comedy Central. Responsible for:1) Creating integration opportunities across IP's (Vh1 Supersonic, Emerge, Chuckle Festival among others) 2) Presenting and closing branding opportunities with clients across India eg. Vivo Smartphones, MTS, Levis, Unilever etc 3) Ideation and execution of brand alliances across partner networks and sponsors Show less

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  Foolish

  Aug 2015 - Oct 2017

  Group Account Manager

  Headed a team of 9 people across client servicing and creative. Worked with brand development, brand planning, brand strategy for various clients in the Tech, FMCG and Government sectors. Won a national Effie (award for marketing effectiveness) for marketing efforts with India Gate Rice. Clients included: Invest India, India Gate Basmati Rice, Panzani Pasta, 1Mg, Nearbuy, Pearl Academy, California Almonds

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  Oddity

  Jan 2018 - Sept 2020

  Co-Founder

  Co-founded Oddity Media - a marketing startup assisting early stage tech startups and traditional businesses with growth, branding and design. My responsibilities ranged from business development to client servicing and execution of marketing responsibilities for our clients. We worked with clients in the fields of Tech, Retail, FMCG, Home Décor, Apparel, Mental Health and Social Entrepreneurship and have helped clients create marketing campaigns, streamline their operations and raise funding. We work across fields such as graphic design, film, technology, media buying and offline events. Show less

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  Escapex

  Jun 2018 - May 2019

  Director Of Marketing And Business Development

  As a consultant working with Escapex - a tech startup that creates platforms for monetization for content creators - I helped set up the APAC partnership, sponsorship and product marketing teams. Key Responsibilities: 1) Expansion of Revenue Generation possibilities with content creators. 2) Onboarding talent 3) Managing sponsorships and brand relationships 4) Content Creation and Execution 5) Creation of sales, content and business development processes6) Managing new projects, and exploring integration opportunities with industries/ brands across the APAC region. Show less

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  Talent Venture Group

  Jul 2021 - Sept 2021

  VC Analyst

  Interned in an analyst capacity as part of the Investments team at Talent Venture Group - an early stage investor in high-growth B2B HR Tech startups. Assisted with marketing and growth efforts of portfolio companies, helping define growth roadmaps.

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  Liftoff Mobile

  Nov 2021 - Dec 2024

  Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, DSPs and game developers scale revenue growth with solutions to market and monetize mobile apps.Responsibilities: - Managing a portfolio of mobile advertisers, defining and executing campaign strategies and objectives, and aligning internal resources to execute on their goals- Collaborating cross-functionally with sales, ad operations, and other internal and external partners such as product, creative and engineering- Ongoing customer communication and relationship-building Show less

  • Senior Account Manager

    Jul 2024 - Dec 2024

  • Senior Customer Success Manager

    Oct 2023 - Jun 2024

  • Customer Success Manager

    Nov 2021 - Oct 2023
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  Aarki

  Dec 2024 - now

  Senior Manager, Customer Success & Growth